Green to Gone? Regional Institutional Logics and Firm Survival in Moral Markets

A growing body of scholarship studies the emergence of moral markets—sectors offering market-based solutions to social and environmental issues. To date, researchers have largely focused on the drivers of firm entry into these values-laden sectors. However, we know comparatively little about postentry dynamics or the determinants of firm survival in moral markets. This study examines how regional institutional logics—spatially bound, socially constructed meaning systems that legitimize specific practices and goals within a community—shape firm survival in emerging moral markets. Using a unique panel of firms entering the first eight years of the U.S. green building supply industry, we find that (1) a regional market logic amplifies the impacts of market forces by increasing the positive impact of market adoption and the negative impact of localized competition on firm survival, (2) a regional proenvironmental logic dampens the impacts of adoption and competition on firm survival, and (3) institutional complexity—the co-occurrence of both market and proenvironmental logics in a region—negates the traditional advantages of de alio (diversifying incumbent) firms, creating an opportunity for de novo (entrepreneurial entrant) firms to compete more effectively. Our study integrates research on industry emergence, institutional logics, and firm survival to address important gaps in our knowledge regarding the evolution and growth of environmental entrepreneurship in moral markets.

Looking for Ephesian workshops: an integrated petrographic, geochemical, and chrono-typological approach to Late Hellenistic Ephesos lamps

In this pilot study, Late Hellenistic mold-made lamps from Ephesos are investigated by combining chrono-morphological and stylistic features with thin-section petrography and neutron activation analysis. Coeval wares of Ephesian production and clay samples collected around the site as well as published data from the Bonn database are considered local reference material. The results point to a network of local/regional workshops sharing facilities and/or a labor force dedicated to distinct tasks. The whole evidence is consistent with the very beginning of a nucleated workshop industry able to optimize the productivity of mold-made wares and fill the demand of an increased regional and supra-regional market. The typological and compositional variability of the latest phases could suggest a gradual transfer of potting activities towards areas providing better-suited clay sources.

Impact of recycling sustainability on organizational performance

This is empirical research focusing on the impact of recycling sustainability on Organizational performance in Nigeria. To achieve the objective of this study, a sample of 10 publishing houses in four major cities in Delta State was adopted, and these cities include Asaba, Warri, Sapele, and Oghara. Given that Nigeria is the regional publishing powerhouse in West Africa with newspaper publications selling in the whole region, likewise, textbook publishers in Nigeria dominate the regional market. The industry contributes about 10% of the GDP and is one of the fastest-growing in the manufacturing sector. Unfortunately, Nigeria does not produce most of the raw materials for publishing. All paper materials used in Nigeria are imported, and the costs are rising with the reliability of the sources dwindling. In addition, the publishing industry in Nigeria is faced with a high rate of waste and returns. The study focused on the impact of adopting recycling sustainability as a possible solution to the dwindling raw materials, increasing costs, and high rate of returns. It used a stratified random sampling approach and a descriptive research design.

Softwarelokalisierung - ein neues Arbeitsfeld für Übersetzerinnen und Übersetzer

Internationalization and localization are keywords in our present global economy. The Development and marketing of products and services are successful only if they can be adapted to requirements of the target market in a fast and easy way. The adaptation of software products that are linguistically, culturally, legally and technically appropriate for a regional market is called software localization.This paper gives an overview of the field of software localization. After some general definitions of important concepts, the types of “texts” that have to be localized and the types of software tools that are used for localization are described. Special linguistic and non-linguistic aspects relevant and specific to localization in general are discussed and explained using examples.

Western Balkans will divide over regional market idea

Significance They have backed it with EUR9bn (USD10.5bn) in EU grants to develop cross-border infrastructure. In parallel, academics and think tanks, most recently the Vienna Institute for International Economic Studies, have been promoting the idea of regional economic integration. Impacts The Commission is promoting deeper regional economic integration as a preparation for the EU single market. The World Bank estimates that eliminating regional customs barriers would save 30 million man-hours a year and save exporters USD3.2bn. Tensions may rise among non-Serb majorities in Bosnia, Kosovo and Montenegro, which have large Serb minority populations.

MARKETING SUBSTANTIATION, ORGANIZATIONAL AND ECONOMIC CHARACTERISTICS OF SMALL BUSINESS IN THE PROVISION OF HOTEL SERVICES

The article proposes a business model for the development of small business in the regional market of services in Ukraine on a generalized methodological approach; the main aspects and parameters of development of hotel services are revealed. The main purpose of the research is to develop a methodological approach to marketing substantiation, organizational and economic characteristics and management of a small business to provide hotel services on the example of a hostel. Systematization of literature sources and approaches to solving the problem of using strategic management for local small businesses indicates the need to develop a universal business model for the development of hospitality services, taking into account the characteristics of the regional market and other important factors. After all, thanks to a well-chosen for a specific time and a specific market environment, the business models of the company achieve a stable competitive advantage. The rapidity of market changes in the economy of Ukraine and the spread of entrepreneurship actualize the creation of effective algorithms and methods of approach to marketing justification and strategic management of small businesses. The object of research is the business model of future business in terms of implementing a business idea for the local market. The research was carried out using modern general scientific and special methods: business idea map, PEST-analysis, Osterwalder’s business model, determination of business value by cost, income and market approaches, sensitivity analysis to determine the degree of business risk. The information base of research consisted of statistical and organizational, financial reporting of small businesses for the provision of hotel services. As a result of the research, an algorithm for opening and analyzing the work of small businesses to provide hotel services on the example of a hostel was developed. The methodical approach consists of stages: development of a map of a commercial idea; analysis of a potential commercial idea and problems that can be solved in the case of implementation of this commercial idea; consolidated PEST analysis; description of the model of consumer service behavior of hotel services; analysis of project business competitors; drafting a practical philosophy of small business; drawing up a business model of a small project enterprise; resource substantiation; project risk assessment. The proposed methodological approach can be applied to develop a business plan for small business opening a hostel for the development of the regional market of services. Keywords: business plan, marketing plan, card of the business idea, degree of risk of business, hostel, outline of Osterwalder’s business model, PEST analysis. JEL Classification M31, М21, R15, R30 Formulas: 0; fig.: 1; tabl.: 6; bibl.: 23.

STRATEGIC PARTNERSHIP IN FORMING A COMPETITION STRATEGY FOR SMALL BUSINESS ENTERPRISES

The aim of the article is to determine the main changes in the content of the components of the competition strategy of small restaurants in a pandemic crisis and in the post-pandemic period. In a pandemic crisis, the level of uncertainty in the business conditions of small businesses is increasing. Businesses should actively respond to new realities of development. The implementation of business processes of small enterprises in a pandemic requires the adaptation of strategic mechanisms for doing business to the business environment. The experience of work, application of variants of strategy of competition of the small enterprises which are carrying out activity in providing with food and drinks in the regional market is analyzed. It is determined that the approaches to the formation of competition strategy should take into account the opportunities provided by strategic partnership as a flexible form of cooperation. The essence of strategic partnerships as a component of competition strategy of small enterprises is considered. It is noted that the basis of the partnership strategy in the implementation of the competition strategy is complementarity and synergy. It is proved that strategic partnership can lead to the creation of new competitive advantages. The necessity of introduction of strategic partnership in a strategic set of a small enterprise is argued. It is emphasized that the strategic partnership as part of the competition strategy contributes to the creation of social capital of small businesses, which is important for activities in the provision of food and beverages. It is noted that in the framework of the partnership strategy the interests of the partners and the possibility of making quick changes in their relations should be provided. The components of the partnership strategy of small restaurant enterprises have been formed. The expedient variants of realization of strategy of partnership by the enterprises of restaurant economy are defined. The obtained research results can be used for further development of the theory of strategic management of small restaurant enterprises and applied in their practical activity.

The competitiveness evaluation of milk trademarks on the market of Chelyabinsk region

The milk market in the quarantine conditions associated with the pandemic and the spread of COVID-19 is going through a difficult period, superimposed on a number of pre-existing problems. In particular, the production of raw milk by agricultural producers is growing, while this contradicts the fact that the consumption of milk in the country is falling, and incomes of the population are decreasing. All these factors lead to increased competition in the drinking milk market and determine the relevance of the issues of studying its competitiveness, especially in a specific regional market. Today there is a lack of a comprehensive scientific understanding of methods for assessing the competitiveness of drinking milk presented on the local market. As the purpose of the study, the article stated the assessment of the competitiveness of drinking milk brands, the most common in the market of Chelyabinsk region. As a result of scientific research, a quantitative expert assessment of quality was determined and an assessment of competitiveness from a professional objective point of view was carried out by taking into account the quality per unit of money paid. The result of the study was the development of recommendations separately for different target audiences, who can benefit from the results of the study: consumers, retailers and manufacturers.

INTEGRATION OF COCONUT PRODUCTION IN WEST KALIMANTAN

<p align="justify">Coconut (<em>Cocos nucifera</em> L.) is one of the most developed plantation commodities in West Kalimantan. However, the coconut has a problem with the structure of agribusiness, namely the alignment (integration) that is closely related to the availability of the coconut. This research aims to see the level of proximity of coconut regional market relationship with other regional markets in West Kalimantan represented by Bengkayang Regency, Mempawah, and Sambas district, which analyzed using vector autoregression (VAR) to examine the long-term relationship. The integration of coconut production in Bengkayang, Mempawah, and Sambas districts was analyzed using the Granger causality test. The data used is the annual quantitative secondary data for 14 years in the time range between 2004 and 2017, which must be stationary at the first difference level. This study showed that West Kalimantan's production experienced some two-way causality relationship and some only one way. Production of Bengkayang affects Sambas, but the production of Sambas does not affect the production of Bengkayang. This finding indicates a one-way causality relationship. It is suggested that the government needs to add and improve infrastructure facilities for market players, and market players must follow production method information through electronic media or related institutions (for example, Department of Agriculture). </p>