scholarly journals Introduction to special issue: women and leadership in public relations

Author(s):  
Martina Topić
2011 ◽  
Vol 25 (3) ◽  
pp. 569-575 ◽  
Author(s):  
Michael J. Palenchar

This special issue of Management Communication Quarterly mines the rhetorical heritage to explore the challenges facing those who engage in and critique external organizational rhetoric, setting its sights on helping organizations make society a better place to live. Toward this end, rhetoric focuses on strategic communication influences that at their best result from or foster collaborative decisions and cocreated meaning that align stakeholder interests. This special issue demonstrates the eclectic and complex theories, applied contexts, and ongoing arguments needed to weave the fabric of external organizational communication. Over the years, Robert Heath and others have been advocates for drawing judiciously on the rhetorical heritage as guiding foundation for issues management and public relations activities. Rather than merely acknowledge the pragmatic or utilitarian role of discourse, this analysis also aspires to understand and champion its application to socially relevant ends. In that quest, several themes stand out: (a) In theory and practice external organizational rhetoric weighs self-interest against others’ enlightened interests and choices; (b) organizations as modern rhetors engage in discourse that is context relevant and judged by the quality of engagement and the ends achieved thereby; and (c) in theory and practice external organizational rhetoric weighs relationship between language that is never neutral and the power advanced for narrow or shared interests.


2011 ◽  
Vol 25 (3) ◽  
pp. 541-549 ◽  
Author(s):  
David McKie

This special issue builds on foundational work to set an enlarged social agenda for external organizational rhetoric. After considering possible limits to the broadening of such rhetoric, it analyzes the redirection of scholarly attention, which is essentially concerned with the good organization’s potential to contribute to the good society. It notes how this has been, out of necessity, accompanied by a territorial extension of contextual, geographical, and temporal frames that expand the approaches of internal rhetoric and mainstream public relations.


2009 ◽  
Vol 3 (3) ◽  
pp. 328-329
Author(s):  
Eileen Mayers Pasztor ◽  
Barbara Thomlison

2019 ◽  
Vol 74 (2) ◽  
pp. 127-129
Author(s):  
Robert E. Gutsche

Educators across disciplines—including journalism, public relations, and advertising—have struggled with the potential influence of a “post-truth” era on their lesson plans, learning outcomes, and on epistemological examinations of content and context of their fields. This special issue addresses the challenges and solutions for working and teaching some 4 years into the most-recent age of “post-truth.”


2017 ◽  
Vol 6 (2) ◽  
pp. 139-155 ◽  
Author(s):  
Melissa Aronczyk ◽  
Lee Edwards ◽  
Anu Kantola

This special issue examines the growing social and political importance of promotional activities and public relations. For decades, promotional tools have been deployed to foster the aims of various societal agencies, be they corporations, political actors, public institutions, non-governmental organisations (NGOs) or citizen movements. In today’s turbulent political and media environments, promotional practices have become more inventive, coordinated and ubiquitous, crossing transnational borders and circulating across business, politics and social institutions. Public relations is an essential tool in the promotional mix and is increasingly a stand-alone strategy for organisations of all kinds to manage their visibility, legitimacy and relationships with stakeholders. However, its influence and power in the context of an increasingly promotional culture are under-researched. In this introduction, we set out the landscape of promotional culture in which public relations activity takes place and consider how existing research on promotional work may illuminate our knowledge of contemporary public relations work.


2000 ◽  
Vol 5 (4) ◽  
pp. 349-359 ◽  
Author(s):  
SCOTT BARRETT

[We] must ensure that ordinary citizens in all countries actually benefit from tradeÑa trade that...protects the environment.President William J. ClintonState of the Union Address, 19 January 1999The hullabaloo that was the World Trade Organization's millenium meeting in Seattle has shown us that ordinary people have serious misgivings about the multilateral trading regime-both the rules and the process. Future progress in trade liberalization will depend on convincing the wider public that trade agreements are good for the environment and good for development (including labour and human rights), not just GDP. This is more than a public relations challenge. The concerns voiced by the Seattle protesters-some of them, anyway-raise profound intellectual questions.


Author(s):  
Remko van Hoek ◽  
Mark Johnson

PurposeThe purpose of this paper is to attempt to answer the questions posed by the special issue editors using insights from leading academics in the field and case examples drawn from two renowned global companies. It also aims to define potential avenues for further research in the thematic areas covered.Design/methodology/approachThe paper uses a roundtable discussion with the Council for Supply Chain Management Professionals's Education Strategy Committee and case materials and presentations from Cisco Systems and Walmart to generate the insights.FindingsThe existing cost/lead‐time trade‐off model still applies yet changes in fuel prices and the importance of sustainability initiatives (also from a marketing point of view) lead to different equilibrium points.Research limitations/implicationsBased on insight from leading academics and case examples, the paper suggests that the trade‐offs are made more intricate and require the more accurate addition of new factors such as social costs as today most of the decision making tends to be traditional economic and not yet include social and environmental as much. Nuances need to be added to avoid marketing skewing the trade‐off away from sustainability over time if it turns out that sustainability is a marketing/public relations fad that might go away. And the length of time for sustainable initiatives to have an impact needs to be considered, if it turns out the marketing advantage does not have staying power as long as investment write off periods. These suggest potentially fruitful avenues for further research. The cases also offer practical guidance as to how leading companies green their supply chains.Originality/valueThis paper specifically addresses the call for papers questions of the special issue editors through the synthesis of insights from leading academics and companies.


2019 ◽  
Vol 8 (7) ◽  
pp. 204 ◽  
Author(s):  
Kate White ◽  
Paula Burkinshaw

This Special Issue focuses on women and leadership in higher education (HE) [...]


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