A Review of “As China goes, so goes the world: how Chinese consumers are transforming everything”

2011 ◽  
Vol 16 (3) ◽  
pp. 500-502
Author(s):  
Xinyan Xie
Keyword(s):  
Chinese Consumers ◽  
The World

scholarly journals Assessing Chinese Consumers Likelihood To Adopt Self-Service Technologies

2011 ◽  
Vol 8 (2) ◽  
Author(s):  
Kevin M. Elliott ◽  
Juan (Gloria) Meng
Keyword(s):  
Cluster Analysis ◽  
Technology Readiness ◽  
Chinese Consumers ◽  
The World ◽  
Self Service ◽  
Self Service Technology ◽  
Consumer Types

The proliferation of new self-service technology in retailing suggests a need to assess the extent to which consumers are ready and willing to actually use the technology. This study examines the influence that the dimensions of the Technology Readiness Index (TRI) has on the propensity of consumers in China, one of the fastest growing economies in the world, to use self-service technology to complete retail transactions. Cluster analysis was also used to classify Chinese consumers into consumer types based on their TRI scores. The findings indicate that the dimensions of TRI impacts consumer types differently with respect to influencing the likelihood of using self-service technology. Implications of the consumer classifications are also discussed.

scholarly journals A Comparative Analysis of Chinese and British Consumers’ Consumption Behaviours and Attitudes Toward Fast-Fashion Brand as Zara and H&M

2020 ◽  
Vol 5 (2) ◽  
pp. 17
Author(s):  
Shan Jiang
Keyword(s):  
Comparative Analysis ◽  
Research Result ◽  
Cultural Background ◽  
Chinese Consumers ◽  
Fast Fashion ◽  
Consumption Behavior ◽  
Fashion Brand ◽  
The World ◽  
Similarities And Differences ◽  
Major Factors

With emerging of economy and increasing awareness, fast-fashion consumption has been a popular trend around the globe. With features of rapid updating speed, competitive capability and unerring insight, fast-fashion brand consumption had been a regular experience for people in the world. However, owning to different consumption perception and cultural background, attitude towards fast-fashion brands varied from one country to another. Therefore, this research was aimed to conduct a comparative analysis on consumption behavior and attitude about fast-fashion brands between Chinese consumers and British consumers. By means of distributing questionnaires to Chinese consumers and British consumers respectively, this research figured out the similarities and differences in relation to consumption behavior and attitude between Chinese consumers and British consumers. Moreover, major factors were explored to analyze their influence on consumption behavior and attitude of consumers. Finally, with the help of research result and its analysis, effective measures were put forward to help fast-fashion brands to motivate Chinese consumers and British consumers to have fast-fashion brand consumption.

E-Commerce Use by Chinese Consumers

2011 ◽  
pp. 327-333 ◽  
Author(s):  
Alev M. Efendioglu
Keyword(s):  
Local Environment ◽  
Business Environment ◽  
Transportation Systems ◽  
Information Technology Industry ◽  
Chinese Consumers ◽  
Technology Infrastructure ◽  
Secure Messaging ◽  
Technology Industry ◽  
Internet Users ◽  
The World

The number of Internet users around the world has steadily grown, and this growth has provided the impetus and the opportunities for global and regional e-commerce. However with the Internet, different characteristics of the local environment, both infrastructural and socioeconomic, have created a significant level of variation in the acceptance and growth of e-commerce in different regions of the world. Over time, various studies have been conducted and models have been developed to identify diffusion of e-commerce in different environments (Hasan & Ditsa, 1999; Travica, 2002; Wolcott, Press, McHenry, Goodman, & Foster, 2001; Zwass, 1999). These models have looked at “infrastructure” (e.g., connectivity hardware and software, telecommunications, product delivery and transportation systems) and “services” (e.g., e-payment systems, secure messaging, electronic markets) as the primary diffusion factors. Furthermore, Travica’s (2002) study focused on Costa Rica and its culture, and Hasan and Ditsa (1999) tried to identify and present possible cultural factors that may impact broad-based adoption of information technology. Industry-based organizations have also been interested in diffusion of e-commerce in different countries and have also identified similar factors, and have rated these countries on their readiness for e-commerce using those factors. Most widely cited of these ratings are presented by IBM and the intelligence unit of The Economist, which define e-readiness by measurement in six distinct categories: (a) connectivity and technology infrastructure, (b) business environment, (c) consumer and business adoption, (d) social and cultural environment, (e) legal and policy environment, and (f) supporting e-services. Based on these characteristics, The Economist rated China (the country that is the focus of our research) as number 51 for year 2000, number 52 (a tie with Sri Lanka) for year 2004, and number 12 out of 16 nations included in the Asia-Pacific Region. (Economist Intelligence Unit, 2004).

THE PROSPECTS OF ENTERING THE PRC MARKET FOR THE RUSSIAN MEAT PROCESSING COMPANIES

2020 ◽  
Author(s):  
V. A. Loginova ◽  
S. Ch. Imeskenov
Keyword(s):  
Meat Products ◽  
Meat Processing ◽  
Chinese Market ◽  
Chinese Consumers ◽  
Study Results ◽  
Thermally Processed ◽  
The World ◽  
Canned Meat

The article presents the study results of the world meat and meat products market and the PRC place in this market, features the Chinese market of meat products. Reasons limiting the presence of Russian exporters in the China meat products market were identified. An assessment of the market of thermally processed finished meat products was made, on the basis of which a significant increase in Chinese imports of finished or canned meat products was revealed. The results of an express survey on the attitude of Chinese consumers to Russian finished meat products are presented. Conclusions are drawn about the possibility of exporting Russian meat products to the Chinese market.

Effects of Singles’ Day atmosphere stimuli and Confucian values on consumer purchase intention

2019 ◽  
Vol 32 (7) ◽  
pp. 1387-1405
Author(s):  
Chuanhong Chen ◽  
Xueyan Li
Keyword(s):  
Cultural Values ◽  
Purchase Intention ◽  
Online Shopping ◽  
Equation Modeling ◽  
Asian Countries ◽  
Chinese Consumers ◽  
Content Type ◽  
Confucian Values ◽  
The World ◽  
Consumer Purchase Intention

Purpose Singles’ Day Online Shopping Festival was originated in China and is characterized by gathering promotions to create consumer shopping atmosphere. Its rapid rise has affected Asia and the world, becoming the world’s largest shopping festival beyond Black Friday. The success of Singles’ Day Online Shopping Festival demonstrates Chinese experience of online shopping festive atmosphere marketing. The purpose of this paper is to explore the influence of Singles’ Day Online Shopping Festival atmosphere and Chinese cultural background, especially Confucian values, on Chinese consumers’ purchase intention in Singles’ Day Online Shopping Festival. Design/methodology/approach This paper conceptualized consumers’ most perceptive atmosphere characteristics as the three dimensions of perceived economic temptation, perceived festival entertainment and perceived mass participation. Taking Confucian values as moderators, based on the stimulus-response theory, this study constructed an influencing factor model of consumer purchase intention in online shopping festival, collected data of 398 Chinese consumers by questionnaire, and used structural equation modeling for hypotheses testing. Findings The results showed that online shopping festival atmosphere and Confucian values affect purchase intention; the two factors of “keeping face” and “listening to others” of Confucian values play moderating roles in the effect of online shopping festival atmosphere on purchase intention. Research limitations/implications The sample of this study was biased toward the young and well-educated consumers; besides, this study focused on young consumers’ purchase intention of online shopping festival, rather than their actual consumption behaviors. Practical implications Confucian values have deeply influenced China and other Asian countries, especially East and Southeast Asian countries. Meanwhile they are the fastest growing regions of e-commerce in the world, the paper provides theoretical basis and reference for the e-commerce enterprises in the Confucian cultural societies to improve the atmosphere marketing of online shopping festivals, and attracts consumers to shop online, having particular significance in shedding light on the Asian “e-commerce Miracle.” Social implications This study found that Singles’ Day purchase intention is dependent on online shopping festival atmosphere stimuli, Confucian values and their interaction. Marketing researchers should consider both online shopping festival atmosphere as a marketing tool and the influence of consumer cultural values, so as to help e-commerce platforms and e-commerce merchants establish shopping festival marketing strategies that suit consumers’ cultural values. Originality/value This paper addressed an interesting practical issue related to the effects of online shopping festival atmosphere stimuli and cultural values on consumer online purchase intention.

scholarly journals Hedonic and Utilitarian Motivations of Home Motion-Sensing Game Play Behavior in China: An Empirical Study

2020 ◽  
Vol 17 (23) ◽  
pp. 8794
Author(s):  
Yuqi Liu ◽  
Yao Song ◽  
Ryoichi Tamura
Keyword(s):  
Social Interaction ◽  
Home Environment ◽  
Psychological Health ◽  
Structural Equation ◽  
Positive Impact ◽  
Equation Modeling ◽  
Motion Sensing ◽  
Chinese Consumers ◽  
The World ◽  
Game Industry

As an important branch of video games and the integration of emerging motion-sensing technology, home motion-sensing games cannot only bring hedonic entertainment but also promote utilitarian benefits including exercise and social interaction for people to improve their physical and psychological health. As one of the most populous countries in the world, China has the largest number of households in the world but quite a low home game penetration rate due to the 13 year game industry winter for international enterprises. Whether Chinese customers have the intention of using motion-sensing games to improve their health status in the home environment will directly determine the commercial potential of the relevant industry in the Chinese market. In order to understand the motives of users and explore the market possibility and prospects of the game industry, this study adopts empirical research and structural equation modeling to construct a motivation model of Chinese consumers toward motion-sensing gameplay behavior in the household environment. We distributed 515 questionnaires to conduct a survey; 427 valid responses have been received, and 203 data, which meet the inclusion criteria of the required game experience, have been analyzed by SPSS25.0 and AMOS25.0. A structural equation model for the gameplay motivation has been constructed. The result shows that the three functional motivators, exercise (Path efficient = 0.40, p < 0.01), entertainment (Path efficient = 0.27, p < 0.01), and social interaction (Path efficient = 0.36, p < 0.01) of home motion-sensing games have a significantly positive impact on the user’s intention to play. Furthermore, the diversity and the time-and-place flexibility variables exert an important positive influence on the users’ gameplay behavior through their effects on the three main functional motive variables. To sum up, (1) exercise, (2) entertainment, and (3) social interaction are the main functional motivations of the Chinese consumers’ gameplay behaviors; (4) diversity and (5) time-and-place flexibility are the two main attribute motivators. The acceptance of Chinese users for home motion-sensing games remains positive and high. The motion-sensing game industry has broad market prospects in China through its potential in promoting consumer’s wellness and health in the home environment.

scholarly journals Consumer perceptions on the origin of infant formula: a survey with urban Chinese mothers

2021 ◽  
pp. 1-12
Author(s):  
Liran Christine Shan ◽  
Chenguang Li ◽  
Zhongyi Yu ◽  
Áine Regan ◽  
Ting Lu ◽  
...  
Keyword(s):  
Consumer Perceptions ◽  
Knowledge Level ◽  
Main Ingredient ◽  
Chinese Consumers ◽  
Tier 1 ◽  
The World ◽  
Chinese Mothers ◽  
Product Attractiveness ◽  
Different Origins ◽  
Large Representative

Abstract The consumer survey reported in this research paper aims to understand how Chinese mothers learn about and confirm the origin of powdered infant formulas (henceforward formulas), their knowledge level and preferences between formulas from different origins. With globalization, dairy companies can source ingredients for domestic production and manufacture finished products across the world. Chinese consumers are now facing a variety of formulas with different brand origin, main ingredient origin (‘nai yuan’), manufacturing origin, and country-of-purchase. Drawing on a large representative sample of Chinese mothers who have purchased formulas, we found that most of them had intensively engaged in learning about and confirming formulas' origin through different strategies. However, they may not interpret related cues correctly: a majority of Chinese mothers incorrectly considered the ‘main ingredient origin’ as the ‘manufacturing place’ and could not necessarily recognize between ‘foreign’ and ‘domestic’ brands. Among formulas from different origins, authentic foreign branded, produced and packaged formulas showed a high popularity in Tier 1 & 2 cities and among more knowledgeable consumers. In low-tier cities, these products were equally popular as domestically branded and produced formulas using imported milk powders and other ingredients. Formulas directly acquired from overseas markets through unofficial channels were least favoured by consumers. The study shows that Chinese consumers' previous one-sided endorsement towards foreign formulas appears to have weakened. Decisions made by formula companies on the origin of the main ingredient and the place of manufacture would influence product attractiveness, and the segments of Chinese consumers to target.

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