Introduction to a commentary and criticism section on gender and transnational media

2021 ◽  
pp. 1-4
Author(s):  
Jilly Boyce Kay ◽  
Justine Lloyd
Keyword(s):  
2021 ◽  
Vol 29 (2) ◽  
pp. 373-398
Author(s):  
Chenshu Zhou

Abstract By recounting how Lu Xun 鲁迅 went from studying medicine in Japan to writing for the magazine Xin qingnian 新青年 (New Youth), the preface to Nahan 呐喊 (Outcry, 1923), Lu Xun's first collection of short stories, not only presents an origin story of an important author but also contains important clues for understanding modern Chinese literature. This article offers a new reading of that canonical text by focusing on the problem of medium. Synthesizing author biography, media history, and textual analysis, it examines three intermedial references in the preface—the famous lantern slide, the modern periodical, and the recurring notion of outcry. As an autobiographical account, the preface contains narrated events that call for more media-centered analysis, including the “slide incident” (renamed “screen incident”) and Lu Xun's failed experiment with the periodical medium. Reading the preface as an act of narration, this article scrutinizes textual choices such as the confusing word dianying 电影 (film) and the outcry metaphor. The emergence of both modern vernacular literature and Lu Xun as a major literary figure, it is argued, should be historicized in a broader transnational media environment, in which diverse media practices intersected.


Author(s):  
Jean K. Chalaby

As media globalization has progressed, transnational media have evolved, and this article contends that a new generation has emerged. The first that developed in the latter part of the twentieth century consists of cross-border TV networks and formats. The second is the rise of streaming platforms. During the first generation, the transnational remained a professional practice out of viewers’ reach. With the arrival of the second generation, the transnational has become an everyday mode of media consumption and interaction. Online entertainment services have altered the status of the transnational within TV culture, and what was once at the margins now sits at the core. This article theorizes the notion of the transnational before examining the first and second generations of cross-border media. Considering the advent of streaming, it divides the market into three spaces: subscription video on demand (SVoD), advertising video on demand (AVoD) and video sharing. This article demonstrates how transnational consumption makes SVoD platforms more cosmopolitan than cross-border TV networks. Turning to video-sharing platforms – YouTube in particular – it argues that in the history of TV culture this constitutes a shift in status of the transnational by turning a professional practice into a popular one performed by millions. Based on interviews, this article shows how international access lowers the threshold of economic viability for content creators, while users get involved in cross-border conversations through memetic videos and comments. It is no longer place but technology that determines the fate of stories and ideas, and internet delivery has loosened the ties between TV culture and national culture more than ever.


Author(s):  
Dolores Tierney

This introductory section and its account of the significant changes in Argentine filmmaking in the last twenty five years acts as a platform to the director-centred analyses of Juan José Campanella’s films in Chapter 6. It situates Campanella and his filmmaking practice as typical of one vector of Argentina’s changed filmmaking landscape (the ‘industry auteurs’ produced through the neoliberal reforms to the industry in the 1990s and fostered by transnational media conglomerates) but also addresses the vibrant independent filmmaking movement (the New Argentine Cinema) also a by- product of the 1990s reforms and fostered by the government and transnational funding bodies.


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