Media Globalization Specificity and Contradictions to Diversification of Western Media

The issues of media concentration have currently been quite often the topic of public discussion and the subject of study of many analysts and publicists. The fact that the processes of concentration in recent decades are beginning to acquire a global character is first of all evidenced by the creation of large transnational media corporations, which are already showing a desire for international domination in a particular area of the media business. In addition, media owners from developed countries are actively expanding into the information markets of developing countries. Given the global impact of information technology on the entire socio-economic space, it seems necessary to define the concept of information globalization, to assess the scale of information shifts in the modern media economy. The relevance of this study is due to the need for a scientific understanding of concentration and diversification as forms of organizing media business in the context of globalization. Researchers identify globalization, convergence, glocalization, demassification, and diversification as the main trends characterizing the development of modern mass media.The purpose of this article is to characterize the processes of globalization in the communication industry that have influenced changes in the structure of the media market to describe the models of diversification and mutual integration of holding media.The theoretical and methodological basis of the work was formed by conceptual provisions, recommendations, and conclusions presented in the fundamental scientific works of domestic researchers on history, theory, typology, research methods of the Russian media industry (E. L. Vartanova, S. M. Gurevich, E. Ch. Andrunas, S. I. Beglov, S. S. Smirnov). When writing this article, we used the methods of system analysis, as well as expert analytical, descriptive, historical and theoretical methods.Conclusions. Globalization of information space, as an inevitable and extremely important phenomenon, affects all spheres of the socio-economic life of society, changing the motivation of economic actors at the micro level and modifying the macroeconomics in general.

INTEGRATED MARKETING COMMUNICATION STRATEGY IN THE MIDDLE OF ONLINE MEDIA GLOBALIZATION (CASE STUDY IN KOMPAS NEWSPAPER)

In the middle of the globalization of online media, newspapers as print media are currently experiencing competition in the media industry. Many people who used to use newspapers as the main media in accessing news information have now shifted to online media, resulting in many newspapers in Indonesia that have started to dislike their readers. One of the newspapers in Indonesia is the daily Kompas . To overcome this, an integrated marketing communication strategy effort is needed which must be carried out by the Kompas newspaper marketing in order to exist in the middle of todays online media globalization. online today. This research uses the theory of Elaboration Likelihood theory (ELT) and Integrated Marketing Communication (IMC). In addition, the research uses marketing concepts, strategic concepts, communication strategy concepts, digitization concepts and print media concepts. The approach used in this study is a qualitative approach with descriptive interview methods. This research method is to use a case study approach which intends to describe the results of the research and try to find a comprehensive description of a situation. In addition, data collection techniques in this study were carried out by in-depth interviews and observations. The results of the discussion in this study are that Kompas daily newspaper uses five marketing mix strategies in maintaining its existence in the middle of globalization of online media today. The five strategies are direct marketing, sales promotion, public relations, personal selling and advertising. The conclusion in this study is that the five strategies are running very well in the Kompas daily newspaper so that the Kompas daily newspaper still exists today in the midst of the globalization of online media.

FREEDOM OF EXPRESSION IN THE NATIONAL MEDIA AND REFUTING THE MEDIA OF GLOBALIZATION (AMERICA)

The term "media globalization" came as an extension of the vision of the famous Canadian communications (Marshall McLuhan) to transform the world into a global village, and that the idea appeared to be media, but it branched out to include the various aspects of life, warning of colonialism of a new type adopts American culture occupies the mind and conscience through which the objectives and interests of the invading state. The researcher was able to determine the objectives of the research through some of the questions: 1. Since American culture holds 65% of the world's information material, does not it have the right to dominate the whole world? Especially since its content contains the American values and principles that they always "broadcast" such as freedom and human rights. 2. Has globalization "American" media turned into itself? 3. Why do advocates of "American" media globalization want to be in one direction? 4. Why are the advocates of globalization, "American" media spying on the Internet and locking websites? 5 - How to achieve globalization, "America" and America raise the slogan of either be with us or against us? 6. How has the modern Turkish national media been able to counter the global media offensive against Turkish national development? 7. Is it not the right of the peoples of the Arab Spring revolutions to have media that protects their societies - from their and most reluctant governments first - and secondly from the media "American" globalization that tries to use those achievements for subversive purposes? The researcher chose the descriptive approach in the survey studies, based on the personal observation and follow-up of the materials and programs of many media in different Arab and Islamic countries, it turns out that globalization or "America" carries a culture (Western American) invade the cultures of other societies, A new colonial orientation

Global streamers: Placing the transnational at the heart of TV culture

As media globalization has progressed, transnational media have evolved, and this article contends that a new generation has emerged. The first that developed in the latter part of the twentieth century consists of cross-border TV networks and formats. The second is the rise of streaming platforms. During the first generation, the transnational remained a professional practice out of viewers’ reach. With the arrival of the second generation, the transnational has become an everyday mode of media consumption and interaction. Online entertainment services have altered the status of the transnational within TV culture, and what was once at the margins now sits at the core. This article theorizes the notion of the transnational before examining the first and second generations of cross-border media. Considering the advent of streaming, it divides the market into three spaces: subscription video on demand (SVoD), advertising video on demand (AVoD) and video sharing. This article demonstrates how transnational consumption makes SVoD platforms more cosmopolitan than cross-border TV networks. Turning to video-sharing platforms – YouTube in particular – it argues that in the history of TV culture this constitutes a shift in status of the transnational by turning a professional practice into a popular one performed by millions. Based on interviews, this article shows how international access lowers the threshold of economic viability for content creators, while users get involved in cross-border conversations through memetic videos and comments. It is no longer place but technology that determines the fate of stories and ideas, and internet delivery has loosened the ties between TV culture and national culture more than ever.

Development Of Learning Video To Boost Grade IV Students Citizenship Learning Outcomes

This study aims to determine the development, feasibility, and effectiveness of video media globalization of learning material in the subjects of Civics 4thgrade SDN 01 Purwoyoso Semarang. This research is a development (Research and Devlopment). The development model used is the Waterfall model. The population in this study are students of SDN 01 Purwoyoso totaled 27 students. Data collection techniques are test and non test. The development consists of five stages: analysis, design, implementation, testing, and maintenance. Results of the assessment of the material validator figures show the percentage of 82.14% to the category of "Eligible". As for the assessment of media validator figures show the percentage of 85% to the category of "Very Decent". Based on the results obtained by the Sig t test (two-tailed) of 0.000.Value Sig (2-tailed) of 0.000 <0.05. It can be concluded that Ho is rejected and Ha accepted, which means there are significant differences between the learning outcomes of globalization Civics material before and after using the instructional video media. Thus instructional video media products is feasible and effective for use in the process of learning civics.