This article addresses the independent media after the 2013 demonstrations in Brazil, taking as object of analysis the notion of independence built by the collective Jornalistas Livres (Free Journalists) in their daily lives, understood here as central to the social structures (re) production and change, in order to to understand how communication is inscribed in the conquest, maintenance and dispute of hegemony. It is understood here that an independent media is not unique, assuming, on the contrary, different meanings in several contexts. Our objective give focus to the idea of independence, discussing potentialities and limitations to the initiatives that operate under this logic. Anchored in a critical and dialectical perspective, we established as methodological procedures the bibliographic review, documentary survey and discourse analysis.