In 1973, housewives in California launched what would be the last meat boycott of the twentieth century. And, like its predecessors, the 1973 boycott gained national momentum albeit with little political traction now that Peterson had left public life for a job in the private sector as the consumer advisor to the Giant grocery store chain. And in some quarters of the labor movement, activists drew very clear links between the family economy and the stagnation plaguing workers’ wages. The 1973 boycott led to the founding of the National Consumers Congress, a national organization intended to unite consumer organizers. While it was a short-lived organization, it demonstrates the momentum that consumer activism was building. This chapter also reflects on the lost coordinating opportunity between housewives organizing around consumer issues and the women’s movement in the 1970s.
