Optimal Margin Levels for Margin Buying in China: An Extreme Value Method

This research check to regarding influence store image to store loyalty by store satisfaction in consumen shop activity in shop SHAFA moslem Gresik. Responder the checked is consumer visited and consumer buying in shop SHAFA.Intention of this research is to know influence store image to store loyalty by store satisfaction in consumen shop activity in shop SHAFA moslem Gresik. Hypothesis which is researcher formulate in this research is store image to store loyalty and store satisfaction by parsial.Analytical tool that is used to use path analysis with the help spss/.windows.v.15. The calculation result shows that three variables included in the analysis have influence significant to store loyalty by store satisfaction in consumen acitivity.This conculsion is based on the results calculation which shows the results calculated t perhitungan > t table. Results analysis path Y2 = 0,043 + 0,215X1 and Y1 = 0,111 + 0,872 X1 + 0,119 Y2 + 0,678 X1Y2. This shows that store image work partially have influence to store loyalty by store satisfaction.

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Pengaruh Positive Emotion, Time Availability, dan Money Availability terhadap Impulsive Buying Behavior Konsumen Mahasiswa pada Department Store di Kota Yogyakarta

Akmenika: Jurnal Akuntansi dan Manajemen ◽

10.31316/akmenika.v14i1.1012 ◽

2020 ◽

Vol 14 (1) ◽

Author(s):

Faizal Ardiyanto

Keyword(s):

Positive Emotion ◽

Department Store ◽

Department Stores ◽

Buying Behavior ◽

Managerial Implication ◽

Impulsive Buying ◽

Time Availability ◽

Unplanned Buying ◽

Buying In ◽

Yogyakarta City

This research was conducted to examine the influence of positive emotion, time availability, and money availabilty toward impulsive buying behavior both partially and simultaneously. The respondent of this research are university students who have experienced unplanned buying in several department stores at Yogyakarta City. Purposive sampling method was utilized then 102 respondents were chosen. The results indicate that positive emotion, time availability, and money avaiability positively and significantly influence impulsive buying behavior. The three independent variables as stated above, simultaneously influence impulsive buying behavior also. Finally, as the managerial implication stated, it can be concluded that understanding consumers condition related with unplanned buying is important topics in recent years, especially in department store.

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HOW DOES THE STORE (MALL) ENVIRONMENT AND MONEY AVAILABILITY AFFECT CONSUMER IMPULSE BUYING BEHAVIOR AT SURABAYA CITY OF TOMORROW SHOPPING CENTER?

Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT ◽

10.36226/jrmb.v4i2.259 ◽

2019 ◽

Vol 4 (2) ◽

pp. 215-224 ◽

Cited By ~ 1

Author(s):

Hendra Hendra ◽

Thomas Stefanus Kaihatu

Keyword(s):

Sampling Technique ◽

Quantitative Approach ◽

Shopping Center ◽

Sampling Techniques ◽

Impulse Buying ◽

Buying Behavior ◽

Probability Sampling ◽

Purposive Sampling ◽

The City ◽

Buying In

This study aims to determine the effect of store (mall) environment and money availability on consumer impulse buying in the City of Tomorrow (Cito) Surabaya. This study uses a quantitative approach whose data is obtained from the results of questionnaires. The sample in this study were 389 respondents taken based on purposive sampling technique which was included in non-probability sampling techniques. The results of this study indicate that the store (mall) environment has no effect on impulse buying. Meanwhile, money availability has a positive and significant effect on consumer impulse buying in the City of Tomorrow (Cito) Surabaya.

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