The development of social media like Facebook has changed the lives of many people principally the students. Several opinions are shared on how social media have a negative consequence on college students and lead to worsening their academic performance. Facebook usage is extremely prevalent among most undergraduates and approximately 85% of students use it particularly the first-year college students as it offers students a feeling of community and friendship. Of the total 365 students surveyed, 344 were Facebook users while 21 were non-users. Majority of respondents having Facebook account use mobile phones i.e., 48% of total respondents, 42% use their personal laptops and remaining 10% use college computer. Students are more often subjected to reading social media updates than reading academic-related books. Hence, it revealed that those who spent more time on social media spent less time studying i.e., users spent 0.33 to 1-hour studying per day and non-users spent 2 to 5 hours studying. Pearson's correlation test showed that the time spent on Facebook was negatively associated with students’ GPA (r = -.198, p = .000). More the time a student invests on Facebook, the lower the average grade point will be. However, blocking Facebook is not a solution since students can easily access it via their mobile phones. As a result, rather than blocking the site, higher education institutions such as Universities and Colleges may encourage students to use Facebook for educational purposes by offering appropriate arrangements and training.