“I’ve never really thought about it”: the process of news construction and perception of underrepresentation of women’s sport media coverage by editors-in-chief in mainstream Polish media

2020 ◽  
pp. 1-18
Author(s):  
Natalia Organista ◽  
Zuzanna Mazur
2018 ◽  
Vol 42 (6) ◽  
pp. 470-497
Author(s):  
Jorge E. Moraga

This article explores the ways Latinos—as audience, market, media—reshape the boundaries of sport media coverage. Its central focus examines the ways ESPN responds to the “browning of America” and its changing demographics. To this end, the essay examines the emergence and development of ESPN Deportes, and provides a textual analysis of “One Nación” (September 2015-August 2016), a podcast hosted by Max Bretos (Cuban American) and Marly Rivera (Puerto Rican). Offering a textual and content analysis, I suggest that One Nación provides a benchmark to assess the cultural politics of diversifying sport media content, coverage, and context. Moreover, I argue that One Nación, while unable to escape the dominant features of late racial/gendered capitalism, produces a counterhegemonic discursive practice capable of challenging mediated circulations of Latino Americans.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Risa F. Isard ◽  
E. Nicole Melton

PurposeThe purpose of this research was to examine the role of intersectionality (multiple marginalized identities) in narratives used within online media coverage of women's sports. The authors adopted an intersectionality lens and drew from sports media literature to explore the representation of Black athletes in women's sport.Design/methodology/approachThe authors conducted a quantitative content analysis of online articles from ESPN, CBS Sports and Sports Illustrated from the 2020 WNBA Season. The authors coded the number of times an athlete was mentioned in an article, the athlete's race, publicly disclosed sexual orientation and gender expression. The authors used hierarchical regression to examine the relationship between an athlete's social identities and frequency of media mentions.FindingsWithin mainstream online sport media, Black WNBA athletes receive less media attention than white WNBA athletes. Black athletes who do not present in traditionally feminine ways receive the least amount of media attention, while white athletes have the freedom to express their gender in a variety of ways and still capture media interest. Within league press releases, however, there is no difference in media mentions based on race, sexual orientation or gender expression.Practical implicationsThe findings in this research are important for sport media professionals who write stories and player-activists who are pursuing racial justice. Outlets should commit to antiracist storytelling practices. Players, player agents and players' associations—all of whom have shown their power to create change for a more equitable industry and society—should also advocate for and organize around practices that create more equitable media coverage.Originality/valueThis study is one of the few empirical investigations of women's professional sport that examines the influence of intersecting social identities.


2017 ◽  
Vol 22 ◽  
pp. 39-48
Author(s):  
Natalia Organista ◽  
Zuzanna Mazur

During the last Olympic Games in Rio de Janeiro, the Polish female representatives won sig-nificantly more medals compared to men. This fact made the authors examine whether female athletes received proportionate media coverage compared to men. In the course ofresearch, articles from the two largest Polish dailies were analysed (“Gazeta Wyborcza” and “Fakt Gazeta Codzienna”). With the use of content analysis, 197 articles were analysed in order to check whether any quantitative and qualitative differences can be observed in describing women's and men's sport. The results show underrepresentation of press coverage regarding women's sport. The results of qualitative analysis also point to a number of differences when portraying women's and men's sport.


2019 ◽  
Vol 41 (2) ◽  
pp. 183-196 ◽  
Author(s):  
Merryn Sherwood

Australia’s major sporting codes proudly promote the fact that almost 40 per cent of their fans are women, however, this gender balance is not reflected in the composition of the media workforce covering sport. Further, there is very little mainstream media coverage of women’s sport and female athletes in Australia. However, the advent of digital media and lower barriers of access into the media market have led to a proliferation of women creating independent sports media; that is, media produced outside newsrooms by individuals who are not professional journalists. These products, which mostly comprise websites and podcasts, focus on sport generally and women’s sport and female athletes more specifically. These products have regularly secured accreditation to cover events and interview talent, an indication they have been accepted into the sports media landscape, and have started to develop significant audiences. This study conducted in-depth qualitative interviews to explore who these women are, why they create digital sports media products and whether they believe they are practising journalism.


2013 ◽  
Vol 23 (4) ◽  
pp. 422-439 ◽  
Author(s):  
Catherine Adams ◽  
Matthew Ashton ◽  
Hannah Lupton ◽  
Hanne Pollack

2011 ◽  
Vol 140 (1) ◽  
pp. 137-146 ◽  
Author(s):  
Helen Caple ◽  
Kate Greenwood ◽  
Catharine Lumby

This article explores why women's sport in Australia still struggles to attract sponsorship and mainstream media coverage despite evidence of high levels of participation and on-field successes. Data are drawn from the largest study of Australian print and television coverage of female athletes undertaken to date in Australia, as well as from a case study examining television coverage of the success of the Matildas, the Australian women's national football team, in winning the Asian Football Confederation (AFC) Women's Asian Cup in 2010. This win was not only the highest ever accolade for any Australian national football team (male or female), but also guaranteed the Matildas a place in the 2011 FIFA Women's World Cup in Germany [where they reached the quarter-finals]. Given the close association between success on the field, sponsorship and television exposure, this article focuses specifically on television reporting. We present evidence of the starkly disproportionate amounts of coverage across this section of the news media, and explore the circular link between media coverage, sponsorship and the profile of women's sport.


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