Female athletes, women's sport, and the sport media commercial complex: Have we really “come a long way, baby”?

2015 ◽  
Vol 18 (3) ◽  
pp. 331-342 ◽  
Author(s):  
Janet S. Fink
2018 ◽  
Vol 90 (4) ◽  
pp. 213-220 ◽  
Author(s):  
Alan D. Rogol ◽  
Lindsay Parks Pieper

This report illustrates the links between history, sport, endocrinology, and genetics to show the ways in which historical context is key to understanding the current conversations and controversies about who may compete in the female category in elite sport. The International Association of Athletics Federations (IAAF) introduced hyperandrogenemia regulations for women’s competitions in 2011, followed by the International Olympic Committee (IOC) for the 2012 Olympics. The policies concern female athletes who naturally produce higher-than-average levels of testosterone and want to compete in the women’s category. Hyperandrogenemia guidelines are the current effort in a long series of attempts to determine women’s eligibility scientifically. Scientific endeavors to control who may participate as a woman illustrate the impossibility of neatly classifying competitors by sex and discriminate against women with differences of sex development (also called intersex by some).


Author(s):  
Yuliia Shafarenko ◽  
◽  
Anastasiia Volobuieva ◽  

Female athletes’ media representation is an object of scientific attention during the last forty years, but few studies analyze the situation in Eastern European countries. Meanwhile, there is no research on sportswomen’s representation in Ukrainian media. Using a content analysis methodology, we analyzed women’s sports coverage in the sports section of the online version of popular Ukrainian daily newspaper Segodnya (Today). We found that most articles in the sports section are dedicated to men’s sport, and women’s sport is poorly covered. Female athletes are controversially framed in news stories. While ‘sports stories’ depict sporting achievements of female athletes and are accompanied by photographs of female athletes in action, the percentage of stories that are not related to sport is quite high. These «non-sports» stories are dedicated mainly to sportswomen’s appearance and sexuality, as well as their private life.


2021 ◽  
Vol 29 (2) ◽  
pp. 152-162
Author(s):  
Katie Sullivan Barak ◽  
Chelsea A. Kaunert ◽  
Vikki Krane ◽  
Sally R. Ross

Previous research suggests that sport media provide one avenue for boys and girls to learn what and who is valued in sport. We explored girl and boy athletes’ perceptions of photographs of female college athletes, which provided insight into young athletes gendered perceptions of athletes and sport. Sixty-nine sportskids participated in focus group interviews where they discussed what they liked and disliked about a series of photographs of college female athletes. Framed by feminist cultural studies, the authors situated their analysis within the current historical moment bounded by young athletes’ post-Title IX and postfeminist sensibilities. The authors present their appraisals of a few exemplar images that characterize themes that appeared across the whole photo collection. Emergent themes included gendered sport terrain, which situates their comments within the gendered milieu of their sport experiences. Data also revealed themes associated with the select images: female athleticism, inspiration versus objectification, transgressing heteronormative femininity, and sporty cute. Overall, both girls and boys struggled with images that were interpreted as too feminine or too muscular/masculine. These data also point to how little has changed in the past 50 years regarding how female athletes are culturally constructed. While the borders of acceptability may have shifted, female athletes continue tenuous navigation of socially acceptable boundaries of athleticism, femininity, and muscularity while masculine privilege in sport continues and the presence of females in sport is framed by a heterosexual male gaze.


Author(s):  
Jaime Schultz

This chapter explores how leaders of several international athletic federations worked to quell anxieties about “manly” women competitors by instituting “sex-testing” policies to verify the femaleness of female athletes. Purporting to safeguard women's sport and its participants, the tests have too often disadvantaged women and served as a powerful form of social control that encouraged normative femininity in the context of sport. Although most organizations have since declared an end to sex-testing in their official policies, new forms of surveillance and detection continue to define who counts as a woman in the context of sport. For better or worse, the introduction of the sex-test signified that women's sports were on the rise, and in the 1970s American women went through what many felt was an athletic revolution.


2017 ◽  
Vol 22 ◽  
pp. 39-48
Author(s):  
Natalia Organista ◽  
Zuzanna Mazur

During the last Olympic Games in Rio de Janeiro, the Polish female representatives won sig-nificantly more medals compared to men. This fact made the authors examine whether female athletes received proportionate media coverage compared to men. In the course ofresearch, articles from the two largest Polish dailies were analysed (“Gazeta Wyborcza” and “Fakt Gazeta Codzienna”). With the use of content analysis, 197 articles were analysed in order to check whether any quantitative and qualitative differences can be observed in describing women's and men's sport. The results show underrepresentation of press coverage regarding women's sport. The results of qualitative analysis also point to a number of differences when portraying women's and men's sport.


2016 ◽  
Vol 33 (3) ◽  
pp. 199-207 ◽  
Author(s):  
Kim Toffoletti

This article seeks to expand the conceptual boundaries of sport media research by investigating the utility of a postfeminist sensibility for analyzing depictions of women in sport. Rosalind Gill’s (2007) notion of a postfeminist sensibility is situated within UK-led feminist critiques of gendered neoliberalism in popular culture and offers a conceptual lens through which sports scholars might interrogate the complex and contradictory media landscape that often simultaneously marginalizes and empowers sportswomen. In highlighting postfeminism as a sensibility, this article makes visible the ways in which depictions of sportswomen as sexy and strong reorients responsibility for the sexualization of female athletes away from media institutions and toward the female athlete themselves. It also explains how a postfeminist sensibility differs from third wave feminism—a related framework popular among sports feminists seeking to respond to ambivalent and complex renderings of contemporary sporting femininity.


1997 ◽  
Vol 6 (2) ◽  
pp. 23-62 ◽  
Author(s):  
LeeAnn Kriegh ◽  
Mary Jo Kane

Over the past two decades, sport media scholars have demonstrated that female athletes are portrayed in ways that trivialize and undermine their accomplishments as highly skilled competitors, thus denying them power. More recently, scholars in a related field of knowledge—homophobia in women’s athletics—have also addressed the various ways in which power is denied to sportswomen. Although scholars within both bodies of knowledge have investigated institutional structures, ideologies and practices by which men continue to monopolize sport, few studies have explicitly linked sport media scholarship to the literature on homophobia in women’s athlet. An additional limitation in both fields of knowledge is that analyses focused primarily on adult female athletes; examinations of adolescent females are virtually nonexistent. A final limitation is that the vast majority of studies have focused on print and broadcast journalism, thereby ignoring another influential medium, young adult sports fiction. Therefore, the purpose of our investigation was to extend the knowledge base in three ways: 1) to explicitly link two bodies of knowledge concerned with women’s athleticism--sport media and homophobia/heterosexism; 2) to focus on a population that has been sorely neglected; and 3) to investigate a rich new area of analysis-young adult literature-particularly as it relates to the presence, and characterization of, lesbians in sport.The sample consisted of novels meeting the following criteria: (a) published for a young adult audience, (b) featured a female athlete as protagonist, (c) had sport as a major characteristic of the story, and (d) and be published during or after 1970. Using a qualitative methodology, we examined themes and character portrayals related to the suppression and oppression of young sportswomen in general and lesbians in particular. More specifically, we were interested in whether manifestations of homophobia in women’s athletics (e.g., silence and denial) were present in the novels under consideration. Results indicated that a lesbian presence was subverted in numerous ways, ranging from explicit verbal attacks on female protagonists accused of being “freaks,” to more subtle, apologetic constructions in which female athletes were characterized as ultra-feminine. These findings suggest that the homophobic and heterosexist coverage given to sportswomen in print and broadcast journalism extends into young adult sports fiction.


2020 ◽  
Vol 13 (3) ◽  
pp. 408-418
Author(s):  
Ellen J. Staurowsky ◽  
Benjamin Koch ◽  
Grace Dury ◽  
Cooper Hayes

In this essay, the authors explored Pinsker’s conception of two pandemics, as reflected in the concerns expressed about the future of women’s sport, prospects for female athletes, and the security of women leaders in sport as they emerged in articles published in national news sources. The purpose of this essay was to capture, in a limited way, how women’s sport concerns surfaced in the media in the aftermath of a forced industry shutdown; to gauge reactions, assess real and perceived threats; and to examine how and whether this crisis inspired positive thoughts about women’s sport opportunities for the future. Our work is based on the tracking of articles published in major news outlets about the impact of the pandemic on women’s sport from March 10, 2020, to May 25, 2020. Readings of the collected articles revealed several themes that fit within the two pandemics framework: reactions to the loss of momentum in women’s sport; fears regarding a reversal in gains made by women’s sport in the marketplace as competition for limited resources escalates; concerns about women’s sport participation decreasing due to cuts and delays in programs; and a focused commitment to gender equity and maintaining momentum, even in the face of significant headwinds.


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