What League? The Representation of Female Athletes in Australian Television Sports Coverage

2011 ◽  
Vol 140 (1) ◽  
pp. 137-146 ◽  
Author(s):  
Helen Caple ◽  
Kate Greenwood ◽  
Catharine Lumby

This article explores why women's sport in Australia still struggles to attract sponsorship and mainstream media coverage despite evidence of high levels of participation and on-field successes. Data are drawn from the largest study of Australian print and television coverage of female athletes undertaken to date in Australia, as well as from a case study examining television coverage of the success of the Matildas, the Australian women's national football team, in winning the Asian Football Confederation (AFC) Women's Asian Cup in 2010. This win was not only the highest ever accolade for any Australian national football team (male or female), but also guaranteed the Matildas a place in the 2011 FIFA Women's World Cup in Germany [where they reached the quarter-finals]. Given the close association between success on the field, sponsorship and television exposure, this article focuses specifically on television reporting. We present evidence of the starkly disproportionate amounts of coverage across this section of the news media, and explore the circular link between media coverage, sponsorship and the profile of women's sport.

2019 ◽  
Vol 41 (2) ◽  
pp. 183-196 ◽  
Author(s):  
Merryn Sherwood

Australia’s major sporting codes proudly promote the fact that almost 40 per cent of their fans are women, however, this gender balance is not reflected in the composition of the media workforce covering sport. Further, there is very little mainstream media coverage of women’s sport and female athletes in Australia. However, the advent of digital media and lower barriers of access into the media market have led to a proliferation of women creating independent sports media; that is, media produced outside newsrooms by individuals who are not professional journalists. These products, which mostly comprise websites and podcasts, focus on sport generally and women’s sport and female athletes more specifically. These products have regularly secured accreditation to cover events and interview talent, an indication they have been accepted into the sports media landscape, and have started to develop significant audiences. This study conducted in-depth qualitative interviews to explore who these women are, why they create digital sports media products and whether they believe they are practising journalism.


2021 ◽  
pp. 095715582110217
Author(s):  
Marion Dalibert

By questioning the media coverage of the seven feminist movements that have received most publicity in the French mainstream media since the 2000s, this article shows that the media narrative regarding feminism perpetuates the national metanarrative produced in generalist newspapers. This metanarrative reinforces the power of majority groups by portraying them as inherently egalitarian, while those with the least economic, social, political and cultural power, such as Muslim men, are portrayed as the most sexist. It also highlights that racialised collectives are still socially invisible or limited to a visibility that is framed by representations rooted in a (post) colonial imaginary. Non-white women are in fact presented as fundamentally submissive, while (upper)-middle-class white women are the only ones associated with emancipation, which is significant of white and bourgeois hegemony at work in the French news media.


Author(s):  
Yuliia Shafarenko ◽  
◽  
Anastasiia Volobuieva ◽  

Female athletes’ media representation is an object of scientific attention during the last forty years, but few studies analyze the situation in Eastern European countries. Meanwhile, there is no research on sportswomen’s representation in Ukrainian media. Using a content analysis methodology, we analyzed women’s sports coverage in the sports section of the online version of popular Ukrainian daily newspaper Segodnya (Today). We found that most articles in the sports section are dedicated to men’s sport, and women’s sport is poorly covered. Female athletes are controversially framed in news stories. While ‘sports stories’ depict sporting achievements of female athletes and are accompanied by photographs of female athletes in action, the percentage of stories that are not related to sport is quite high. These «non-sports» stories are dedicated mainly to sportswomen’s appearance and sexuality, as well as their private life.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Benny Nuriely ◽  
Moti Gigi ◽  
Yuval Gozansky

Purpose This paper aims to analyze the ways socio-economic issues are represented in mainstream news media and how it is consumed, understood and interpreted by Israeli young adults (YAs). It examines how mainstream media uses neo-liberal discourse, and the ways YAs internalize this ethic, while simultaneously finding ways to overcome its limitations. Design/methodology/approach This was a mixed methods study. First, it undertook content analysis of the most popular Israeli mainstream news media among YAs: the online news site Ynet and the TV Channel 2 news. Second, the authors undertook semi-structured in-depth interviews with 29 Israeli YAs. The analysis is based on an online survey of 600 young Israelis, aged 18–35 years. Findings Most YAs did not perceive mainstream media as enabling a reliable understanding of the issues important to them. The content analysis revealed that self-representation of YAs is rare, and that their issues were explained, and even resolved, by older adults. Furthermore, most of YAs' problems in mainstream news media were presented using a neo-liberal perspective. Finally, from the interviews, the authors learned that YAs did not find information that could help them deal with their most pressing economic and social issue, in the content offered by mainstream media. For most of them, social media overcomes these shortcomings. Originality/value Contrary to research that has explored YAs’ consumerism of new media outlets, this article explores how YAs in Israel are constructed in the media, as well as the way in which YAs understand mainstream and new social media coverage of the issues most important to them. Using media content analysis and interviews, the authors found that Young Adults tend to be ambivalent toward media coverage. They understand the lack of media information: most of them know that they do not learn enough from the media. This acknowledgment accompanies their tendency to internalize the neo-liberal logic and conservative Israeli national culture, in which class and economic redistribution are largely overlooked. Mainstream news media uses neo-liberal discourse, and young adults internalize this logic, while simultaneously finding ways to overcome the limitations this discourse offers. They do so by turning to social media, mainly Facebook. Consequently, their behavior maintains the logic of the market, while also developing new social relations, enabled by social media.


Author(s):  
Marie Hardin ◽  
Bu Zhong ◽  
Thomas F. Corrigan

Depictions of professional sports and athletes in U.S. mainstream media have generally been indicted for reinforcing masculine hegemony and ignoring women’s and amateur sports. This study explored the attitudes and values of independent sports bloggers in relationship to gender and, more specifically, to Title IX of the Education Amendments of 1972 prohibiting discrimination on the basis of sex in federally funded institutions. A survey of 200 independent sports bloggers was conducted to determine whether the sports blogosphere provides an alternative to depictions of sports offered through mainstream media coverage. Survey results demonstrate that the sports blogosphere has yet to become a truly alternative, egalitarian space for sports commentary. The analysis suggests that increased participation of female bloggers who are willing to cover female athletes and advocate for women’s sports can alleviate the situation. Otherwise, the sports blogosphere will merely replicate old-media values.


2017 ◽  
Vol 22 ◽  
pp. 39-48
Author(s):  
Natalia Organista ◽  
Zuzanna Mazur

During the last Olympic Games in Rio de Janeiro, the Polish female representatives won sig-nificantly more medals compared to men. This fact made the authors examine whether female athletes received proportionate media coverage compared to men. In the course ofresearch, articles from the two largest Polish dailies were analysed (“Gazeta Wyborcza” and “Fakt Gazeta Codzienna”). With the use of content analysis, 197 articles were analysed in order to check whether any quantitative and qualitative differences can be observed in describing women's and men's sport. The results show underrepresentation of press coverage regarding women's sport. The results of qualitative analysis also point to a number of differences when portraying women's and men's sport.


2016 ◽  
Vol 5 (6) ◽  
pp. 647-668 ◽  
Author(s):  
Merryn Sherwood ◽  
Angela Osborne ◽  
Matthew Nicholson ◽  
Emma Sherry

Substantial research indicates that women’s sports and female athletes gain only a small fraction of sports media coverage worldwide. Research that has examined why this is the case suggested this can be attributed to three particular factors that govern sports newswork: the male-dominated sports newsroom, ingrained assumptions about readership, and the systematic, repetitive nature of sports news. This study sought to explore women’s sports coverage using a different perspective, exploring cases where women’s sports gained coverage. It identified Australian newspapers that published more articles on women’s sports, relative to their competitors, and conducted interviews with both journalists and editors at these newspapers. It found that small, subtle changes to the three newswork elements that had previously relegated the coverage of women’s sports now facilitated it. This research provides evidence that, at least in some newspapers in Australia, sports newswork has developed to include the coverage of women’s sports.


2020 ◽  
Vol 13 (3) ◽  
pp. 408-418
Author(s):  
Ellen J. Staurowsky ◽  
Benjamin Koch ◽  
Grace Dury ◽  
Cooper Hayes

In this essay, the authors explored Pinsker’s conception of two pandemics, as reflected in the concerns expressed about the future of women’s sport, prospects for female athletes, and the security of women leaders in sport as they emerged in articles published in national news sources. The purpose of this essay was to capture, in a limited way, how women’s sport concerns surfaced in the media in the aftermath of a forced industry shutdown; to gauge reactions, assess real and perceived threats; and to examine how and whether this crisis inspired positive thoughts about women’s sport opportunities for the future. Our work is based on the tracking of articles published in major news outlets about the impact of the pandemic on women’s sport from March 10, 2020, to May 25, 2020. Readings of the collected articles revealed several themes that fit within the two pandemics framework: reactions to the loss of momentum in women’s sport; fears regarding a reversal in gains made by women’s sport in the marketplace as competition for limited resources escalates; concerns about women’s sport participation decreasing due to cuts and delays in programs; and a focused commitment to gender equity and maintaining momentum, even in the face of significant headwinds.


2004 ◽  
Vol 110 (1) ◽  
pp. 120-131 ◽  
Author(s):  
Rachel Payne

There is a common assumption among sport and media analysts that female athletes worldwide simply do not enjoy adequate media coverage. This article aims to challenge this notion by highlighting an important aspect of women's sport reporting often overlooked in other analyses of sportswomen in the media — Olympic press coverage. In contrast to everyday press representations of women's sport, the Sydney Olympic Games in 2000 provided several positive examples of reports written by Australian journalists about female athletes. Incorporating quantitative and qualitative approaches, this paper assesses both the allocation and content of articles printed about female Olympians during the Sydney Olympics by four major Australian newspapers.


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