Modeling consumers’ trust in mobile food delivery apps: perspectives of technology acceptance model, mobile service quality and personalization-privacy theory

Author(s):  
Diep Ngoc Su ◽  
Nguyen An Ngoc Nguyen ◽  
Ly Ngoc Thi Nguyen ◽  
Tuan Trong Luu ◽  
Duy Quy Nguyen-Phuoc
2020 ◽  
Vol 25 (3) ◽  
pp. 175-186
Author(s):  
Tissa Maharani ◽  
Ardiprawiro

Sistem informasi adalah salah satu bentuk teknologi informasi yang terintegrasi ke berbagai bidang yang menyangkut hidup orang banyak, misalnya bidang jasa transportasi. Aplikasi Gojek merupakan salah satu sistem informasi yang bergerak dalam bidang jasa transportasi. Penelitian ini mencoba menganalisis apakah kemudahan dalam penggunaan sistem informasi aplikasi Gojek berpengaruh terhadap kepercayaan merk Gojek dari perspektif mahasiswa sebagai pengguna. Metode yang digunakan adalah Modified Technology Acceptance Model (MTAM), dengan menggunakan Perceived Ease Of Use (PEOU) dari TAM, dan Service Quality, Brand Image serta Brand Trust sebagai modifikasi. Penelitian ini menggunakan kuesioner yang disebarkan dikalangan mahasiswa pengguna aplikasi GoJek. Pengolahan data kuesioner 92 responden dilakukan menggunakan metode analisis regresi linear berganda.Hasil penelitian menunjukkan bahwa variabel independen (perceived ease of use, service quality, brand image) secara simultan berpengaruh signifikan positif terhadap variabel dependen (brand trust), sebesar 52,3%. Sementara secara parsial, variabel independen service quality dan brand image berpengaruh signifikan terhadap variabel dependen brand trust, sedangkan variabel independen perceived ease of use tidak berpengaruh signifikan terhadap variabel dependen (brand trust). Sehingga dapat disimpulkan bahwa, kemudahan dalam penggunaan sistem informasi aplikasi Gojek tidak terlalu mempengaruhi kepercayaan mahasiswa terhadap merk


2010 ◽  
Vol 2 (3) ◽  
pp. 19-43 ◽  
Author(s):  
Krassie Petrova ◽  
Shi Yu

Mobile banking is a mobile service that allows the user to perform banking transactions using a mobile handheld device and a mobile service known as short text messaging (SMS). Deploying an expanded Technology Acceptance Model (TAM), this study aims to identify the factors that influence the customer’s decision to use SMS banking. Findings from relevant literature and outcomes of the analysis of qualitative data were gathered through focus group discussions to build a model, and a survey was conducted to explore the model with respect to individuals’ behaviour when considering using SMS banking. Findings show that service quality, as well as the degree of customers’ awareness about the service, influence participants’ perceptions about the usefulness of SMS banking and their intentions to use and adopt the service in the future.


2012 ◽  
Vol 4 (3) ◽  
pp. 15-38 ◽  
Author(s):  
Adeyinka Tella

The success of an information system (IS) depends on the users’ satisfaction with the system. In this study, the Technology Acceptance Model by Davies (1989) was extended. The paper synthesized the technology acceptance model (TAM) to explain and predict the success of e-payment system using users’ satisfaction as dependent variable. The hypothesized model was validated empirically using a sample data collected from of a modified e-payment questionnaire. A total of 74 teaching and non teaching academic staff selected from the Faculty of Communication and Information Sciences, University of Ilorin, Nigeria constituted the sample for the study. The results revealed correlation among perceived benefits, perceive enjoyment, speed; service quality, perceive ease of use and actual use and e-payment success. Moreover, all the seven e-payment predictive factors together made 69% of e-payment system success. Similarly perceived benefits, perceive enjoyment, speed; service quality, perceive ease of use and actual use are good predictors of e-payment system success. One of the implications pointed out by the study is that the measures for the construct of e-payment system success used are self-reported. In the light of this, future research should develop more objective and accurate measures for determining e-payment system success.


2019 ◽  
Vol 19 (1) ◽  
pp. 36-46
Author(s):  
Anastasia Mude ◽  
Ferdinandus Lidang Witi

This research aimed to comprehend the effect of variables external consisting of experience, subjective norm, perceptions, job relevance, output quality and result demonstrability, computer self efficacy, perceptions of external control, computer anxiety, computer playfulness, perceived enjoyment, and objective usability for perceived usefulness, perceived easy of use, service quality, behavioral intention, use behavior and user satisfaction of academic information system. The population of this students of AMIK Parna Raya Manado in academic year of 2013 and 2014. By using Slovin method, it was obtained the rate of the sample amount of 120 students. Data collection techniques using questionnaires and the model used Technology Acceptance Model (TAM III). It had been used Structural Equation Model (SEM) for examining the relation between those variables. The result of showed that the use TAM III method of significantly affected of the service quality satisfaction of academic information system. Keywords : Technology Acceptance Model, Structural Equation Model


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