scholarly journals Food-Choice Values of Elementary School Children and Strategies Used to Influence Mothers’ Food Purchasing Decisions

2020 ◽  
Vol 4 (Supplement_2) ◽  
pp. 720-720
Author(s):  
Nazratun Monalisa ◽  
Edward Frongillo ◽  
Christine Blake ◽  
Susan Steck ◽  
Robin DiPietro

Abstract Objectives This study aimed to understand the values held by elementary school children in constructing food choices and the strategies they used to influence their mothers’ food purchasing decisions. Methods Semi-structured qualitative interviews were conducted with 40 elementary school children (aged 6–11 years) and their mothers living in South Carolina. Food choice information was collected only from children and strategies to influence mothers’ food purchases were collected from both children and mothers. The interviews were audio-recorded, transcribed verbatim, and open-coded. Coding matrices were used to compare children's and mothers’ responses on the children's strategies to influence mothers’ food purchasing decisions. Results Children most valued taste, texture, and flavor of the food items, followed by perceived benefits, happiness, craving, following family and friends, the items’ healthfulness, preparation, and presentation when they made food choice decisions. Children reported 157 strategies that they used to influence mothers’ purchasing decisions. Mothers had concordance with 80 strategies that children mentioned. In mother-child dyads, more concordance was observed between mothers and sons than between mothers and daughters. The most common and successful strategies from both the children's and mothers’ perspectives were reasoned requests, repeated polite requests, and referencing friends. Other strategies included offers to contribute money or service, teaming up with siblings, writing a shopping list, and grabbing desired items. Mothers perceived that children had a lot of influence on their food purchasing decisions. Conclusions Children were aware of the strategies that would get positive reactions from their mothers. Mothers’ acknowledgement of children's influence on their food purchase decisions suggests that children can serve as change agents for improving mothers’ food purchases if children prefer healthy foods. Interventions are needed for mothers to help address children's strategies to influence mothers to purchase unhealthy foods and make healthy foods more appealing to children instead of yielding to children's requests for unhealthy items. Funding Sources SPARC grant and Ogoussan Doctoral Research Award from the University of South Carolina.

2019 ◽  
Vol 3 (Supplement_1) ◽  
Author(s):  
Nazratun Monalisa ◽  
Edward Frongillo ◽  
Christine Blake ◽  
Susan Steck ◽  
Robin DiPietro

Abstract Objectives This study aimed to understand how parents made food purchasing decisions for their elementary-school-aged children and how they adjudicated among different values to make a purchasing decision. Methods Semi-structured qualitative interviews were conducted with 40 parents from low-and middle-income families in South Carolina who were primary food shoppers for their elementary-school-aged children and the households. The interviews were audio-recorded, transcribed verbatim, and open-coded. Coding matrices were used to compare parents’ responses on their decision-making process by race/ethnicity and child age. Results Parents adjudicated among nine values when they purchased foods and drinks for their elementary-school-aged children. Satisfying children's desire for a food or drink was the primary value parents identified as driving their food purchasing decisions. Parents also valued nutritional quality of the foods, children's acceptance of the foods, convenience of preparation, cost, health needs of the children, and tradition. Parents wanted their children to eat healthy but reported that they might need to compromise with the healthfulness of the foods because of their children's desire for less healthy foods. Although parents perceived that healthy foods, including fresh fruits and vegetables, are expensive, they wanted to accommodate those foods in their shopping list regardless of the cost if their children desired those foods. Strategies that parents applied to make a balance between children's desire, healthfulness of the foods, and price of the foods included purchasing store brand items, seasonal fruits, and items on sale and promotion, as well as setting rules for the children. Conclusions Making food purchasing decision for children is complex as children's desire and acceptance of a food are important in parents’ decisions. Despite that parents valued nutritional quality of foods and health needs, they tend to buy less healthy foods to satisfy their children's desire. Funding Sources This study was partially funded by a SPARC grant from the University of South Carolina Office of the Vice President for Research and the Olga I. Ogoussan Doctoral Research Award from the Department of Health Promotion, Education, and Behavior, Arnold School of Public Health, University of South Carolina.


2019 ◽  
Vol 3 (Supplement_1) ◽  
Author(s):  
Valerie Flax ◽  
Chrissie Thakwalakwa ◽  
Lindsay Jaacks ◽  
John Phuka ◽  
Courtney Schnefke

Abstract Objectives As obesity increases in sub-Saharan Africa, information is needed about factors influencing food choices in households with overweight members. The objective of this study was to assess women's food purchasing decisions in overweight mother-child dyads in Malawi. Methods We enrolled 50 mother-child (age 6–59 months) dyads in which either the mother, the child, or both were overweight in Lilongwe and Kasungu Districts. Research assistants accompanied each woman on a food shopping trip and filled out a structured observation form on the types of food purchased and locations of purchases. Upon returning to the woman's home, research assistants conducted an in-depth interview about the factors that influenced the woman's purchases, including asking them to sort 12 factors into piles that always, sometimes, or never influence their food purchasing choices. Results Observations showed that women most often purchased small quantities of foods needed to prepare relish (the dish accompanying the staple food), such as tomatoes (76%), green leafy vegetables (66%), cooking oil (56%), onions (44%), and fish (41%) at outdoor markets. Pile sorts and open-ended responses revealed that taste, cost, and food quality were the strongest factors influencing food purchases. Women explained that if a food is too expensive, they buy a smaller quantity or buy something else (e.g., fish instead of meat). Cooking food that their family enjoys eating influenced the foods women bought. Adding tomatoes, onions, and oil to relish was commonly described as making the food tastier. To make the child happy, >50% of the women said they buy food, such as sweets, packaged snacks, fruit, or fried food (e.g., doughnuts), specifically for their child. Conclusions Cost, taste, and food quality were the most important drivers of women's food purchasing choices. Women used some of their minimal funds to buy unhealthy foods for their children, despite their overall emphasis on food cost and quality. These findings can be used by programs to reinforce healthy and decrease unhealthy food purchases. Funding Sources Drivers of Food Choice (DFC) Competitive Grants Program, funded by the UK Government's Department for International Development and the Bill & Melinda Gates Foundation, and managed by the University of South Carolina, Arnold School of Public Health.


2019 ◽  
Vol 3 (Supplement_1) ◽  
Author(s):  
Valerie Flax ◽  
Chrissie Thakwalakwa ◽  
Lindsay Jaacks ◽  
John Phuka ◽  
Courtney Schnefke

Abstract Objectives As obesity increases in sub-Saharan Africa, information is needed about factors influencing food choices in households with overweight members. The objective of this study was to assess women's food purchasing decisions in overweight mother-child dyads in Malawi. Methods We enrolled 50 mother-child (age 6–59 months) dyads in which either the mother, the child, or both were overweight in Lilongwe and Kasungu Districts. Research assistants accompanied each woman on a food shopping trip and filled out a structured observation form on the types of food purchased and locations of purchases. Upon returning to the woman's home, research assistants conducted an in-depth interview about the factors that influenced the woman's purchases, including asking them to sort 12 factors into piles that always, sometimes, or never influence their food purchasing choices. Results Observations showed that women most often purchased small quantities of foods needed to prepare relish (the dish accompanying the staple food), such as tomatoes (76%), green leafy vegetables (66%), cooking oil (56%), onions (44%), and fish (41%) at outdoor markets. Pile sorts and open-ended responses revealed that taste, cost, and food quality were the strongest factors influencing food purchases. Women explained that if a food is too expensive, they buy a smaller quantity or buy something else (e.g., fish instead of meat). Cooking food that their family enjoys eating influenced the foods women bought. Adding tomatoes, onions, and oil to relish was commonly described as making the food tastier. To make the child happy, >50% of the women said they buy food, such as sweets, packaged snacks, fruit, or fried food (e.g., doughnuts), specifically for their child. Conclusions Cost, taste, and food quality were the most important drivers of women's food purchasing choices. Women used some of their minimal funds to buy unhealthy foods for their children, despite their overall emphasis on food cost and quality. These findings can be used by programs to reinforce healthy and decrease unhealthy food purchases. Funding Sources Drivers of Food Choice (DFC) Competitive Grants Program, funded by the UK Government's Department for International Development and the Bill & Melinda Gates Foundation, and managed by the University of South Carolina, Arnold School of Public Health.


1978 ◽  
Vol 9 (1) ◽  
pp. 24-28 ◽  
Author(s):  
Richard H. Nodar

The teachers of 2231 elementary school children were asked to identify those with known or suspected hearing problems. Following screening, the data were compared. Teachers identified 5% of the children as hearing-impaired, while screening identified only 3%. There was agreement between the two procedures on 1%. Subsequent to the teacher interviews, rescreening and tympanometry were conducted. These procedures indicated that teacher screening and tympanometry were in agreement on 2% of the total sample or 50% of the hearing-loss group. It was concluded that teachers could supplement audiometry, particularly when otoscopy and typanometry are not available.


1973 ◽  
Vol 16 (4) ◽  
pp. 584-585 ◽  
Author(s):  
Franklin H. Silverman ◽  
Dean E. Williams

This paper describes a dimension of the stuttering problem of elementary-school children—less frequent revision of reading errors than their nonstuttering peers.


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