Nonconscious Nudges: Encouraging Sustained Goal Pursuit

2018 ◽  
Vol 46 (2) ◽  
pp. 307-329 ◽  
Author(s):  
Juliano Laran ◽  
Chris Janiszewski ◽  
Anthony Salerno

Abstract A person can use a variety of strategies to sustain the pursuit of a conscious goal (e.g., deliberate on the goal, monitor goal progress, increase goal commitment). However, less is known about how to sustain the pursuit of a nonconscious goal, a reality that is reflected in the common finding that nonconscious goal pursuit typically persists for only one choice episode. This research investigates two factors that help sustain the pursuit of a nonconscious goal: increasing the level of goal activation prior to goal pursuit and limiting the extent of goal deactivation after a goal-consistent behavior. When one of these two factors is present, nonconscious goal pursuit is sustained, as evidenced by a longer sequence of goal-consistent choices. Five studies compare and contrast strategies for sustaining conscious and nonconscious goal pursuit and provide insight into how the goal system manages the pursuit of a nonconscious goal. In addition, the findings inform when a consumer is more or less likely to pursue opposing goals across sequential choices (e.g., being virtuous after being indulgent).

2011 ◽  
Author(s):  
Katherine R. Gamble ◽  
Lauren C. Westbay ◽  
James H. Howard ◽  
Darlene V. Howard

2021 ◽  
pp. 002224372110345
Author(s):  
Hristina Nikolova ◽  
Gergana Y. Nenkov

Research has demonstrated that after making high goal progress consumers feel liberated to engage in goal-inconsistent behaviors. But what happens after consumers make high progress in the context of joint goal pursuit? We examine how jointly-made progress towards a joint goal pursued by couples affects subsequent individually-made goal-relevant decisions. Across five experiments with both lab-created couples and married participants and financial data from a couples' money management mobile app, we show that after making high progress on a joint goal (vs. low or no progress), higher relationship power partners are more likely to disengage from the joint goal to pursue personal concerns (e.g., indulge themselves or pursue individual goals), whereas lower relationship power partners do not disengage from the joint goal and continue engaging in goal-consistent actions that maintain its pursuit. We elucidate the underlying mechanism, providing evidence that the joint goal progress boosts the relational self-concept of high (but not low) relationship power partners and this drives the effects. Importantly, we demonstrate the effectiveness of two theory-grounded and easily implementable interventions which promote goal-consistent behaviors among high relationship power consumers in the context of joint savings goals.


2012 ◽  
Vol 2 (4) ◽  
pp. 187
Author(s):  
Hossein Safarzadeh ◽  
Alireza Soloukdar ◽  
Ali Alipour ◽  
Seyedeh Akram Parpanchi

Emotion and power have been studied very deeply especially during the last decade; however, the common effects of these two factors on individuals' optional behaviors (organizational citizenship, anti-productivity, unethical behaviors) have been less focused. In the present paper, the role of individuals' emotionality, their interest in power, and their tendency to unethical behaviors will be discussed according to the model of Levine. Three questionnaires were distributed and the collected data were analyzed using Pearson’s Correlation Coefficient, Multiple Regression, and T- test. Findings indicated that there is a significant relationship between the two independent variables of emotionality and power and tendency to unethical behaviors. Moreover, according to the results of the tests, men are more emotion-oriented and power seekers than women. Keywords: Power, Emotion, Ethical Behaviors


2008 ◽  
Vol 26 (5) ◽  
pp. 555-577 ◽  
Author(s):  
Henk Aarts ◽  
Ruud Custers ◽  
Martijn Veltkamp

2017 ◽  
Author(s):  
Shaoming Wang ◽  
Bob Rehder

AbstractChoice alternatives often consist of multiple attributes that vary in how successfully they predict reward. Some standard theoretical models assert that decision makers evaluate choices either by weighting those attribute optimally in light of previous experience (so-called rational models), or adopting heuristics that use attributes suboptimally but in a manner that yields reasonable performance at minimal cost (e.g., the take-the-best heuristic). However, these models ignore both the possibility that decision makers might learn to associate reward with whole stimuli (a particular combination of attributes) rather than individual attributes and the common finding that decisions can be overly influenced by recent experiences and exhibit cue competition effects. Participants completed a two-alternative choice task where each stimulus consisted of three binary attributes that were predictive of reward, albeit with different degrees of reliability. Their choices revealed that, rather than using only the “best” attribute, they made use of all attributes but in manner that reflected the classic cue competition effect known as overshadowing. The time needed to make decisions increased as the number of relevant attributes increased, suggesting that reward was associated with attributes rather than whole stimuli. Fitting a family of computational models formed by crossing attribute use (optimal vs. only the best), representation (attribute vs. whole stimuli), and recency (biased or not), revealed that models that performed better when they made use of all information, represented attributes, and incorporated recency effects and cue competition. We also discuss the need to incorporate selective attention and hypothesis-testing like processes to account for results with multiple-attribute stimuli.


2020 ◽  
Vol 42 (1) ◽  
pp. 36-39
Author(s):  
Bala R Malla ◽  
Suyog Simkhada

Introduction Rectal bleeding indicates the bleeding from lower gastro-intestinal tract occurring distal to ligaments of Treitz. Annual incidence of per rectal bleeding has been estimated to be 20% . Colonoscopy is the examination of choice for investigation. The objective of this study is to know the diagnostic yield of colonoscopy in cases with per rectal bleeding and to know the common causes of per rectal bleeding in adults MethodsOne hundred and twenty-nine adult patients, age more than 18years, who presented to Surgical OPD and ward of Dhulikhel Hospital during the year 2018 and 2019 were taken for the study irrespective of their sex. All the patients were subjected to fibre-optic colonoscopy after necessary preparation and the findings were recorded. Diagnosis was based on colonoscopic and histopathologic findings. ResultsA total of 129 (77 male and 52 female )patients with per rectal bleeding were evaluated with colonoscopy. The age ranged from 18 years to 79 years with the mean age 42.25 (SD+/- 15.29). Colonoscopy showed abnormalities in 102 patients (79.06%). The most common finding was hemorrhoids in 36 patients (27.90%) followed by colorectal malignant mass in 20 patients (15.50%). Polyps were diagnosed as the cause of rectal bleeding in 14 patients (10.84%). ConclusionColonoscopy has good diagnostic yield at evaluating cases with per rectal bleeding. Hemorrhoids, colorectal malignant mass and polyps are the common causes producing PR bleeding in Nepalese adult population.


Author(s):  
Hans Manner

AbstractThis paper treats the problem of modeling and forecasting the outcomes of NBA basketball games. First, it is shown how the benchmark model in the literature can be extended to allow for heteroscedasticity and estimation and testing in this framework is treated. Second, time-variation is introduced into the model by introducing a dynamic state space model for team strengths. The in-sample results based on eight seasons of NBA data provide weak evidence for heteroscedasticity, which can lead to notable differences in estimated win probabilities. However, persistent time variation is only found when combining the data of several seasons, but not when looking at individual seasons. The models are used for forecasting a large number of regular season and playoff games and the common finding in the literature that it is difficult to outperform the betting market is confirmed. Nevertheless, a forecast combination of model based forecasts with betting odds can lead to some slight improvements.


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