The Use of the Media in Marketing a Private Practice
Keyword(s):
This chapter describes the ways mental health professionals in private practice can use the media for marketing their practice as well as for educating the public. The processes for engaging in media work are addressed and the concept of being an “expert” in this field is explained. Ethics issues are emphasized, such as what mental health professionals can and cannot say in interviews. Specific guidance for providing effective interviews and ideas for receiving applicable training are given. Media-trained mental health providers can assist with interview preparation and answer questions about ethics and media work.
2015 ◽
Vol 24
(4)
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pp. 292-295
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2012 ◽
Vol 110
(2)
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pp. 639-644
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2015 ◽
Vol 30
(3)
◽
pp. 423-430
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Keyword(s):
2002 ◽
Vol 55
(3)
◽
pp. 271-295
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Keyword(s):