Conclusion

2019 ◽  
pp. 251-268
Author(s):  
Kate K. Mays ◽  
James E. Katz
Keyword(s):  
Social Media ◽  
Technological Environment ◽  
Cognitive Overload ◽  
Forward Looking

The book concludes with a summary of the various perspectives presented throughout the chapters and the trends emerging from the practitioner lessons that each chapter provides for journalists in the age of social media. The chapter considers what is old and what is new with social media and journalism through the three lenses that have guided the book’s contents: politics, truth, and technology. The conclusion finishes with some forward-looking thoughts on how technology may evolve and adapt for people’s needs to be civically and politically engaged online, but not consumed by the ever-growing mountain of causes and outrages that necessarily proliferate given the nature of the technological environment, but perhaps needlessly overwhelm, excite, and enrage to the point of distraction and cognitive overload.

Fickle focus: Distraction, affect and the production of value in social media

First Monday ◽  
2016 ◽  
Author(s):  
Susanna Paasonen
Keyword(s):  
Social Media ◽  
Attention Economy ◽  
Cognitive Overload ◽  
Affective Intensity ◽  
Two Sides

The uses of social media can be seen as driven by a search for affective intensity translating as moments of paying attention, no matter how brief these instances may be. In the framework of attention economy, attention has been discussed as a valuable commodity whereas distraction, involving both pleasurable entertainment and dissatisfactory disorientation, has been associated with cognitive overload and the erosive lack of focus. By discussing clickbait sites and Facebook in particular, this paper inquires after the value of distractions in and for social media. Understanding distraction, like attention, as both affective and cognitive, this article explores its role in the affective capitalism of clicks, likes, and shares. Rather than conceptualizing attention and distraction as mutually opposing, I argue for conceptualizing them as the two sides of the same coin, namely as rhythmic patterns in the affective fabric particular to the contemporary landscape of ubiquitous networked connectivity.

Marketing: A Very Short Introduction

2021 ◽  
Author(s):  
Kenneth Le Meunier-FitzHugh
Keyword(s):  
Social Media ◽  
Competitive Advantage ◽  
Short Introduction ◽  
New Developments ◽  
Customer Needs ◽  
General Overview ◽  
Customer Information ◽  
Globalized World ◽  
Forward Looking

Marketing: A Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Marketing is pivotal in today’s world as it stands at the interface between customers and businesses, determining and responding to customer needs, while also providing competitor and customer information to an organization. This VSI discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media. It also considers the importance of ethics and responsible marketing in a globalized world.

scholarly journals Exploring the use of Social Media by Australian Small Business managers

2020 ◽  
Author(s):  
Benjamin Leong
Keyword(s):  
Social Media ◽  
Small Business ◽  
Competitive Advantage ◽  
Available P ◽  
Business Managers ◽  
Technological Environment ◽  
Media Platform ◽  
Use Of Social Media

Small business managers face a constantly changing technological environment. Overthe past decade, Facebook achieved mainstream adoption and became the dominantsocial media platform used in Australia, with Twitter and LinkedIn also experiencingrapid uptake among Australian users. Today, there is a constant stream of new socialmedia services, and existing services continue to evolve. These have the potential to helpsmall business managers enhance traditional strengths and mitigate weaknesses,providing a competitive advantage to small, agile businesses that could quickly takeadvantage of opportunities that these new tools make available.

Social Media Effect on International Business Venturing in Nigeria

2017 ◽  
pp. 52-66
Author(s):  
Mercy Ejovwokeoghene I. Ogbari ◽  
Ugonna Kelly Ejimofor ◽  
Moses Ayokunle Akanbi ◽  
Barnabas M. Suleiman
Keyword(s):  
Social Media ◽  
International Business ◽  
International Markets ◽  
Global Markets ◽  
Entrepreneurial Success ◽  
Media Effect ◽  
Technological Environment ◽  
Business Environments ◽  
International Transactions ◽  
Business Venturing

Entrepreneurs all over seek ways of introducing their products to international markets, but international business environments pose a lot of opportunities and threats to foreign entrants. The cultural, political and technological environment has a lot to do in entrepreneurial success in global markets. The study examined the effect of social media on international business venturing. The general objective of the study is to critically determine the extent to which social media have contributed to the international venturing of entrepreneurs in Nigeria. The study concludes that since technological products provide ample benefits for international entrepreneurs, organizations should endeavour to provide indispensable technologies that support international transactions.

Presentation of a Social Responsibility Project on Social Media and MOOCs Within the Scope of Scientific Communication

2021 ◽  
pp. 76-94
Author(s):  
Gökhan Kuş
Keyword(s):  
Social Media ◽  
Social Responsibility ◽  
Scientific Communication ◽  
Learning Activities ◽  
Technological Environment ◽  
Media Environment ◽  
The Social

The learning activities of individuals are not only limited to school, but they also continue learning in all areas of life. One of the most effective ways of achieving this in the evolving socio-cultural and technological environment is the social media environment. The authors addressed the issues separately for the deficiencies identified in the study. They offered the trainings they have done in various platforms.

Where Social Media Meets AAC

ASHA Leader ◽  
2015 ◽  
Vol 20 (7) ◽  
Author(s):  
Vicki Clarke
Keyword(s):  
Social Media

Making Twitter Work For You

ASHA Leader ◽  
2013 ◽  
Vol 18 (5) ◽  
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Speech Language Pathologists

As professionals who recognize and value the power and important of communications, audiologists and speech-language pathologists are perfectly positioned to leverage social media for public relations.

Doctors employ social media

2013 ◽  
Vol 44 (1) ◽  
pp. 4
Author(s):  
Jane Anderson
Keyword(s):  
Social Media
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