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2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Brinda Sampat ◽  
Sahil Raj

Purpose“Fake news” or misinformation sharing using social media sites into public discourse or politics has increased dramatically, over the last few years, especially in the current COVID-19 pandemic causing concern. However, this phenomenon is inadequately researched. This study examines fake news sharing with the lens of stimulus-organism-response (SOR) theory, uses and gratification theory (UGT) and big five personality traits (BFPT) theory to understand the motivations for sharing fake news and the personality traits that do so. The stimuli in the model comprise gratifications (pass time, entertainment, socialization, information sharing and information seeking) and personality traits (agreeableness, conscientiousness, extraversion, openness and neuroticism). The feeling of authenticating or instantly sharing news is the organism leading to sharing fake news, which forms the response in the study.Design/methodology/approachThe conceptual model was tested by the data collected from a sample of 221 social media users in India. The data were analyzed with partial least squares structural equation modeling to determine the effects of UGT and personality traits on fake news sharing. The moderating role of the platform WhatsApp or Facebook was studied.Findings The results suggest that pass time, information sharing and socialization gratifications lead to instant sharing news on social media platforms. Individuals who exhibit extraversion, neuroticism and openness share news on social media platforms instantly. In contrast, agreeableness and conscientiousness personality traits lead to authentication news before sharing on the social media platform.Originality/value This study contributes to social media literature by identifying the user gratifications and personality traits that lead to sharing fake news on social media platforms. Furthermore, the study also sheds light on the moderating influence of the choice of the social media platform for fake news sharing.

2022 ◽  
Vol 7 (1) ◽  
pp. 703
Syaifullah Hanif Wibisono ◽  
Rizqi Apsari Fairuz Kamila ◽  
Naufalluthfi Widodo ◽  
Reny I‘thisom

WHO (World Health Organization) telah menetapkan wabah COVID-19 sebagai pandemi tingkat global karena tingkat penyebaran COVID-19 yang sangat cepat hampir ke seluruh dunia. Protokol kesehatan seperti menjaga jarak, mencuci tangan, dan rutin menggunakan masker menjadi langkah untuk meminimalkan penyebaran virus COVID-19. Penggunaan masker menjadi kebiasaan baru yang erat dengan keseharian setiap orang saat ini. Masker yang dipakai dalam jangka waktu yang lama ternyata dapat menimbulkan beberapa permasalahan pada kulit seperti jerawat, dermatitis, kemerahan dan pigmentasi pada wajah.  Keluhan kulit yang paling banyak terjadi pada tenaga kesehatan yang menggunakan masker adalah akne. Oleh sebab itu, kami memilih topik tersebut dengan tujuan untuk mengedukasi masyarakat mengenai cara menjaga kesehatan kulit di masa pandemi dan bagaimana pencegahan serta penatalaksanaan mask-acne. Dalam masa pandemi, upaya untuk melakukan edukasi kepada masyarakat dilakukan dengan memanfaatkan fitur Instagram Live yang dapat mempermudah masyarakat untuk menjangkau informasi dan menjadi media platform yang banyak digunakan oleh masyarakat. Metode edukasi ini dilakukan secara daring dengan menggunakan platform sosial media Instagram yang dilakukan sebanyak 3 (tiga) kali intervensi. Intervensi pertama kami melakukan kuis fakta dan mitos seputar kesehatan kulit dan mask-acne dengan total 868 responden, serta melakukan pre-test yang diisi oleh 50 responden. Intervensi kedua adalah melakukan Instagram Live berupa talkshow atau QnA bersama dermatovenereologist FK UNAIR/RSUD Dr. Soetomo Surabaya, dengan penonton sejumlah 267 pengguna dan telah ditonton ulang sebanyak 263 pengguna. Pada intervensi akhir, terdapat sesi post-test yang diisi oleh 50 responden yang didapatkan peningkatan hasil nilai terhadap pemahaman topik. Evaluasi kegiatan ini didapatkan dari kuesioner yang dibagikan kepada para peserta dan menunjukkan mayoritas responden memberikan umpan balik yang sangat baik terhadap materi yang dibawakan (58-68%), kesesuaian materi terhadap kondisi pandemi (60-70%), serta kebermanfaatan acara (68-74%).

2022 ◽  
Vol 6 (GROUP) ◽  
pp. 1-23
Brianna Dym ◽  
Namita Pasupuleti ◽  
Casey Fiesler

Social media platforms make trade-offs in their design and policy decisions to attract users and stand out from other platforms. These decisions are influenced by a number of considerations, e.g. what kinds of content moderation to deploy or what kinds of resources a platform has access to. Their choices play into broader political tensions; social media platforms are situated within a social context that frames their impact, and they can have politics through their design that enforce power structures and serve existing authorities. We turn to Pillowfort, a small social media platform, to examine these political tensions as a case study. Using a discourse analysis, we examine public discussion posts between staff and users as they negotiate the site's development over a period of two years. Our findings illustrate the tensions in navigating the politics that users bring with them from previous platforms, the difficulty of building a site's unique identity and encouraging commitment, and examples of how design decisions can both foster and break trust with users. Drawing from these findings, we discuss how the success and failure of new social media platforms are impacted by political influences on design and policy decisions.

2022 ◽  
pp. 096366252110572
Michelle L. Edwards ◽  
Caden Ziegler

This study examines science communication within Ask Me Anything sessions hosted by US National Oceanic and Atmospheric Administration scientists on Reddit. In addition to considering a unique social media platform, our work makes an important contribution in revealing the limitations of a traditional approach to studying science communication and modeling an alternative. First, using an “assembled” approach, we qualitatively explore themes in National Oceanic and Atmospheric Administration scientists’ posts and consider how they reflect the goals of “deficit” and “dialogue” models. Second, using a “disassembling” approach, inspired by Davies and Horst and actor-network theory, we more deeply examine our experiences studying the Ask Me Anything sessions. We then demonstrate how this alternative approach identifies “hidden” human and non-human actants that may have shaped science communication as “mediators.” We use these insights to reject the common assumption that science communication on social media occurs solely and directly between scientists and publics.

2022 ◽  
Vol 9 (3) ◽  
pp. 273-296
Juliet Dinkha ◽  
Charles Mitchell ◽  
Bashar Zogheib ◽  
Aya Abdulhadi

Online social networking sites have revealed an entirely new method of impression management and self-expression. These user-generated social tools present a new and evolving medium of investigation to study personality and identity. The current study examines how narcissism and self-esteem are demonstrated on the social networking application Instagram. To frame our research, we utilized the Uses and Gratifications Theory, which explains why audiences consume mediated messages and how and why authors create user-generated media (UGM). In this research our objective was to understand how and why users of Instagram in Kuwait were using the social media platform and how it related and impacted their self-esteem and how it revealed, if any, narcissistic personality traits. To do so, self-esteem and narcissistic personality self-reports were collected from 79 Instagram users in Kuwait and we also followed and analyzed their Instagram accounts. In our analysis, these participants’ profiles were coded on self-promotional content features based on their Instagram photos and captions posted on their Instagram accounts. By probing the relationship between this new medium, we can begin to understand the relationship amongst technology, culture, and the self. Keywords: social media, Kuwait, Instagram, self-esteem, narcissism, social networking

2022 ◽  
Sayid abdul rohman hakim

ABSTRACTInstagram is a photo and video sharing social media application that allows users to take photos, take videos, apply digital filters, and share them on various social networking services, including Instagram's own. In Indonesia, the number of Instagram users until July 2021 is 91.77 million users. The largest users are in the 18-24 year age group, which is 36.4%. Instagram is the third most used social media platform, after YouTube and WhatsApp. The large number of Instagram users in Indonesia, provides a great opportunity for brands to make Instagram a marketing medium. There are 5 mobile phone brands in Indonesia that use Instagram as a marketing platform, namely: Vivo Indonesia, Oppo Indonesia, Apple, Samsung Indonesia, and Xiaomi Indonesia. The purpose of this study is to calculate the credibility of the Instagram account performance of the 5 Best Selling Mobile Brands in Indonesia. The method used for this research is quantitative exploratory method. The results of this study indicate that the smartphone vendor Oppo Indonesia is ranked first and has good account performance credibility.

2022 ◽  
Vol 35 (1) ◽  
pp. 233-345
Juan-Gabriel García-Huertas ◽  
Pablo Garrido-Pintado ◽  
José-Antonio Moreira

The present work aims to analyse the meaning of the concept of friendship through the study of the work of the doctor and philosopher Pedro Laín Entralgo. The initial hypothesis of the study is that the concept of friendship has been used instrumentally by social media networks, and that these do not offer the conditions necessary to fully experience true friendship. To verify this, we focused on the study of the psychological dimensions of friendship proposed by the author, identifying a series of variables and conducting an analysis by means of a survey of university students who are active users of the platform. With these results the descriptive statistics were extracted and a nonparametric analysis was performed of the variables to determine if Facebook does in fact offer the conditions necessary for to experience true friendship in its psychological dimensions. As the results show, to experience true friendship on social networks is difficult, given that the nature of the interactions between users of the platform are not appropriate for this experience. In calling this different type of relationship friendship Facebook benefits from an attractive hook which leads users to generate contacts as a form of currency which benefits the business model of the social media platform. The concept of true friendship is altered, deformed and displaced in favour of other types of relationships.

2022 ◽  
Vierel Sabil G

TikTok is a social media application launched by a Chinese company. TikTok allows users to create 15-second videos accompanied by music, filters and some other creative features. In Indonesia there are 30.7 million users active, making Indonesia the country with the largest TikTok users in this world. The large number of active TikTok users in Indonesia can certainly provide an opportunity for Followers to make the TikTok platform a social media platform Follow. The 5 Most Followers in Indonesia who use TikTok as a Follow platforms, namely: Sandy S.S, Cahyanirynn, Ria Ricis, Harna Bhagwani, Saalhaerid The purpose of this study is to calculate the credibility of the account performance of the 5 Most Followers TikTok in Indonesia. The method used for this research is quantitative exploratory method. The results of this study indicate that the most Tiktok accounts are Ria Ricis who gets the first rank and has the most credibility for the performance of Tiktok Followers accounts.

Ruepert Jiel Dionisio Cao

This article examines the notion of seriality in the context of the Filipino alter community, a network of Twitter users producing, distributing, and consuming pornographic images. The alter community is prominent among Filipino gay men who satisfy their need for sexual arousal, collective identity, and validation of their sexuality in the alter community. Seriality is influenced by technological features and affordances of a media platform. In the case of Twitter, the platform’s short form formats and real-time content generation fosters a particular kind of seriality. This essay analyzes data from online observations, content analysis of tweets and profiles, and interviews and is informed by theories on seriality, gay sexuality, and Internet studies. In situating seriality within the context of gay amateur porn economy, this article argues that serial pornography is instrumental in satisfying both present and long-standing affective, sexual, and social needs of gay men. These needs, this essay claims, stem from long history of minoritization of homosexuality. As Twitter renders older tweets ephemeral and quantifies social engagement, seriality enables gay men to satisfy the aforementioned needs longer. Furthermore, this essay proposes that serial porn on Twitter brings new insights to how seriality is conceived. Serial porn images are strategically and carefully constructed narratives of sexual encounters aimed at garnering higher social engagement and validation. Thus, serial narratives can resolve present and urgent affective tensions and needs that unravel within an ongoing life narrative rather than working toward supporting a plausible ending, as seen in other serial forms. This article contributes to an understanding of how pornographic images and serial narratives fit into consumerist culture and how platforms exploit long-standing affective needs of sexual minorities to ensure extended production and consumption of contents.

Shahidul Islam ◽  
Nazlida Muhamad ◽  
Vai Shiem Leong ◽  
Wardah Hakimah Sumardi

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