Virtual Reality news (VR news) provides news reports relying on virtual reality technology, creating a strong sense of immersion and presence. It is a new format of news and a new application for immersive media. Previous researches studies on VR news mainly focus on the range of topics and the media effect, and point out the advantages and disadvantages of them. However, the content of VR news is usually neglected. This research aims to conduct a content analysis on the VR news from CCTV.com by applying the framing theory. The coding scheme is designed based on Zang Guoren’s three-level structures theory, analyzing 220 pieces of news in total. According to the objective data obtained through the analysis, the conclusion is drawn on significant features about VR news, including theme, source, tendency, narrative structure, multimodal presentation, and framework. This research has theoretical significance for it applies the framework theory to analyze the VR news, and also provides inspiration for the production of VR news and the media industry.