Enthymemes Online
The final chapter addresses current issues in news and social media, as well as the tandem problems of public trust in journalism, democratic institutions, and everyday personal communications inaugurated by digital media’s proliferating resources for fabrication and obfuscation. After introducing a cognitive-rhetorical model for identifying promotional enthymemes online, this chapter carefully considers the ways in which media criticism is taught in higher education; it questions traditional methods of interrogation and deconstruction that individualize the ethics of media engagement and have the potential to breed further mistrust within already trust-poor cultures. Alternative modes of analysis are considered for their pedagogical merits, including the uses of postcritique and surface readings of media texts. Ultimately, I make the case that there is an imperative to guide a hopeful, forward-looking, normative search for solutions in our classrooms, in addition to describing the political problems we currently confront. The alternative is to prescribe a disempowering culture of suspicion for the next generation, who will be the inheritors of a fraught media ecology that scholars continue to document as it unfolds.