Creativity and Commerce in Social Media, Digital Technology, and Music Education
Digital music and social media technologies continue to be embraced with a positive sense of optimism in music education, and a broad range of technological and pedagogical innovations and insights have been celebrated and affirmed in the research literature. Despite this, there has been relatively less scholarly discussion on the broader contextual aspects of music and social media technologies, especially within commercial contexts of contemporary education and corporate technology production and consumption. This chapter suggests that a materialist perspective of digital technology and social media is important for raising a greater awareness of the different commercial, cultural, and other dimensions that converge in music and music education. It is suggested that global technologies in education can be questioned through Appadurai’s notion of scapes, and that creative directions in digital technology can be conceptualized through Deleuze and Guattari’s image of the rhizome. These concepts are important for music educators as they become attuned to, and more discerning of, the economic forces that impact on their work with students and as they suggest creative practices that have transformative value for their students.