Consumer Culture Theory

2018 ◽  
pp. 93-126
Author(s):  
Eric J. Arnould ◽  
Craig J. Thompson
Keyword(s):  
Research Program ◽  
Consumer Culture ◽  
Cultural Sociology ◽  
Historical Evolution ◽  
Cultural Meanings ◽  
Culture Theory ◽  
Theoretical Perspectives ◽  
And Gender ◽  
Societal Problems ◽  
Consumer Culture Theory

Consumer culture theory (CCT) refers to a heteroglossic assemblage of theoretical perspectives and methodological orientations that seeks to illuminate the dynamic, interactive relationships among consumer actions, marketplace systems, cultural meanings, and broader sociostructural forces, such as socialization in class and gender practices and ideologies. This chapter traces out the historical evolution of CCT and the four major domains of theoretical interests that organize its research program. Using Jeffrey Alexander’s metaphor of disciplinary fault lines, this chapter profiles the intellectual tangencies that link CCT to cultural sociology and their respective points of differentiation. It further discusses how the future trajectories of CCT research are likely to be shaped by actor-network, flat ontologies, and efforts to more directly address macro-level societal problems emanating from the logics of consumerism and the neoliberalization of global consumer culture.

Consumer Culture Theory

2015 ◽  
pp. 1977-1988
Author(s):  
Domen Bajde
Keyword(s):  
Consumer Culture ◽  
Technological Innovations ◽  
Cultural Resources ◽  
Cultural Meanings ◽  
Culture Theory ◽  
Cultural Processes ◽  
Cultural Forces ◽  
Consumer Culture Theory ◽  
Shed Light

Consumer culture theory helps us take note of the cultural forces and dynamics in which technology consumption is entangled. It enables people to articulate the cultural processes (ideological, mythic, ritualistic, etc.) through which cultural meanings become granted to or denied to technological innovations, thus shaping the value of technologies as cultural resources sustaining consumer identities. In its urge to shed light on these aspects, CCT tends to reinforce the gaps and asymmetries between the “socio-cultural” and the “techno-material”, leaving plenty of room for further study. The authors outline the strengths and limitations of CCT to offer several tentative suggestions as to how ANT and CCT might draw on each other to enrich our understanding of technology consumption.

Consumer Culture Theory

2014 ◽  
Vol 6 (2) ◽  
pp. 10-25 ◽  
Author(s):  
Domen Bajde
Keyword(s):  
Consumer Culture ◽  
Technological Innovations ◽  
Cultural Resources ◽  
Cultural Meanings ◽  
Culture Theory ◽  
Cultural Processes ◽  
Cultural Forces ◽  
Consumer Culture Theory ◽  
Shed Light

Consumer culture theory helps us take note of the cultural forces and dynamics in which technology consumption is entangled. It enables people to articulate the cultural processes (ideological, mythic, ritualistic, etc.) through which cultural meanings become granted to or denied to technological innovations, thus shaping the value of technologies as cultural resources sustaining consumer identities. In its urge to shed light on these aspects, CCT tends to reinforce the gaps and asymmetries between the “socio-cultural” and the “techno-material”, leaving plenty of room for further study. The authors outline the strengths and limitations of CCT to offer several tentative suggestions as to how ANT and CCT might draw on each other to enrich our understanding of technology consumption.

scholarly journals Developing a strong sustainability research program in marketing

AMS Review ◽  
2020 ◽  
Author(s):  
Melea Press
Keyword(s):  
Research Program ◽  
Consumer Culture ◽  
Marketing Research ◽  
Culture Theory ◽  
Policy Makers ◽  
Weak Sustainability ◽  
Strong Sustainability ◽  
Agriculture Industry ◽  
Sustainability Research ◽  
Consumer Culture Theory

AbstractThis article takes stock of sustainability research in marketing and argues for developing a Strong Sustainability Research (SSR) program, led by a Consumer Culture Theory (CCT) approach. First, I define weak vs. strong sustainability and identify two main problems with continuing to research business with the weak sustainability approach. Second, I discuss past approaches to sustainability research in marketing, which primarily promote weak sustainability. Third, I use the agriculture industry to illustrate how an SSR program in marketing could be developed to bring insights to practitioners and policy makers and build new modes of production, consumption and exchange. Finally, I suggest that the SSR program facilitates collaboration between mainstream marketing and CCT researchers by providing a common ontological platform that can transform epistemological differences into complementary strengths. I argue SSR is a way that marketing research can gain broad impact and relevance.

Consumer Culture Theory and the Socio-Cultural Investigation of Technology Consumption

2019 ◽  
pp. 171-190 ◽  
Author(s):  
Domen Bajde ◽  
Mikkel Nøjgaard ◽  
Jannek K. Sommer
Keyword(s):  
Consumer Culture ◽  
Technological Innovations ◽  
Cultural Resources ◽  
Cultural Meanings ◽  
Culture Theory ◽  
Cultural Processes ◽  
Cultural Forces ◽  
Consumer Culture Theory ◽  
Shed Light

Consumer culture theory helps us take note of the cultural forces and dynamics in which technology consumption is entangled. It enables us to articulate the cultural processes (e.g., ideological, mythic, ritualistic) through which cultural meanings become granted to or denied to technological innovations, thus shaping the value of technologies as cultural resources sustaining consumer identities. In its urge to shed light on these aspects, CCT tends to reinforce the gaps and asymmetries between the “socio-cultural” and the “techno-material,” leaving plenty of room for further study. The authors outline the strengths and limitations of CCT to offer several tentative suggestions as to how ANT and CCT might draw on each other to enrich the understanding of technology consumption.

Muslim male segmentation: the male gaze and girl power in Malaysian vampire movies

2017 ◽  
Vol 8 (1) ◽  
pp. 95-106 ◽  
Author(s):  
Thanaseelen Rajasakran ◽  
Santhidran Sinnappan ◽  
Thinavan Periyayya ◽  
Sridevi Balakrishnan
Keyword(s):  
Feminist Theory ◽  
Consumer Culture ◽  
Film Studies ◽  
Future Research ◽  
Culture Theory ◽  
Girl Power ◽  
Content Type ◽  
Gender Biases ◽  
And Gender ◽  
Consumer Culture Theory

Purpose The purpose of this paper is to propose and develop a distinct perspective from the consumer culture theory in the context of Muslim consumers, marketing and the feminist theory. Design/methodology/approach This paper is based on a critical review of the literature for insights into the consumer culture theory in the context of Muslim consumers, Islamic marketing paradigm and the feminist theory. Findings The study suggests that scholars in the area of marketing may consider drawing on the theory of Islamic consumer culture, film and feminist theory. This theory can be used as a platform to understand the Muslim mind and the related cultural traits to create greater engagement and interest in Malaysian horror genres among local and international audience. The Malaysian local horror genres currently have an interesting blend of Islam, local culture and gender biases addressing the universal concept of good against the evil forces, and this has the potential of offering new experiences to especially international audiences. Research limitations/implications This study is purely theory-based and is aimed at knowledge development in this field of Islamic consumer culture. It also invites academics to engage in scholarly activities toward theory building in this area. Practical implications The study provides directions for areas of possible future research in Islamic marketing, consumer culture and film studies. Social implications This study intends to broaden the research efforts in Islamic consumer culture marketing in terms of innovative ways to serve this growing Muslim market. Originality/value This study contributes to the discipline by providing new perspectives in Islamic consumer culture inquiry in the context of film studies.

Looking at Innovation through CCT Glasses: Consumer Culture Theory and Google Glass Innovation

2013 ◽  
Vol 1 (1) ◽  
pp. 38-54 ◽  
Author(s):  
Stefano Pace
Keyword(s):  
Innovation Diffusion ◽  
Consumer Culture ◽  
Preliminary Analysis ◽  
Consumer Behaviour ◽  
New Product ◽  
Google Glass ◽  
Culture Theory ◽  
Cultural Determinants ◽  
Functional Features ◽  
Consumer Culture Theory

Today innovation can be so radical and futuristic that common models of innovation diffusion might not be enough. The success of an innovation relies on the functional features of the new product, but also on how consumers shape the meaning of that innovation. Consumer Culture Theory (CCT) can help managers by focusing on the cultural determinants of consumer behaviour. The work provides a preliminary analysis of how consumers elaborate the cultural platform that will determine the degree of success of the upcoming innovation Google Glass.

scholarly journals Consumer Culture Theory (CCT) já é uma escola de pensamento em marketing?

2012 ◽  
Vol 52 (3) ◽  
pp. 330-344 ◽  
Author(s):  
Brunno Fernandes da Silva Gaião ◽  
Ildembergue Leite de Souza ◽  
André Luiz M. de Souza Leão
Keyword(s):  
Consumer Culture ◽  
Culture Theory ◽  
Consumer Culture Theory ◽  
Desk Research

A década de 1980 trouxe uma visão alternativa à corrente positivista predominante no campo de pesquisa do consumidor: a Consumer Culture Theory (CCT), que assume uma orientação epistemológica baseada no interpretativismo e na pesquisa qualitativa. Diante do destaque alcançado pela CCT, levantou-se a seguinte questão: a CCT já pode ser considerada uma escola de pensamento em marketing autônoma? Pautados em três critérios fundamentais para a qualificação de uma escola de pensamento (reconhecimento acadêmico, corpo de conhecimento e contribuições), foi realizada uma desk research, baseada em periódicos e artigos da área e na construção de um corpus de pesquisa construído com base nas referências contidas no texto seminal Consumer Culture Theory (CCT): twenty years of research. A conclusão é de que a CCT atende aos critérios adotados na presente pesquisa, podendo ser considerada uma escola de pensamento a utônoma dentro do campo de pesquisa do consumo.

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