International business students: a study on their use of electronic library services

2004 ◽  
Vol 32 (4) ◽  
pp. 367-373 ◽  
Author(s):  
Yoo‐Seong Song
Keyword(s):  
International Business ◽  
Business Students ◽  
Library Services ◽  
Electronic Library

Twelve years later

2018 ◽  
Vol 46 (1) ◽  
pp. 42-68 ◽  
Author(s):  
Russell S. Michalak ◽  
Monica D.T. Rysavy
Keyword(s):  
International Business ◽  
Online Survey ◽  
Business Students ◽  
Library Services ◽  
Library Service ◽  
Virtual Reference ◽  
Content Type ◽  
Survey Tool ◽  
Chinese Business ◽  
Perceptions And Expectations

Purpose The purpose of this paper is to use Song’s 2004 survey to assess this institution’s international business students’ perceptions and expectations of library services to improve the quality of services provided. Design/methodology/approach The authors of this study deployed Song’s 2004 survey, with his permission, to 775 international undergraduate and graduate students enrolled in the Fall 2016 semester using the online survey tool Qualtrics. Findings The current study compared Song’s 2004 survey results (n = 143) with the researchers’ results (n = 149). The response rate of the current survey deployment was 19.2%. This research focused on the comparison of this institution’s Chinese business students’ (n = 71) perceptions of library use and services in 2016 with Song’s Chinese students’ perceptions (n = 24) at the University of Illinois at Urbana-Champagne (UIUC) in 2004. The researchers asked the international business students (UG and GR) to rate their perceived importance of five topics of library services: personal study area, public computers, electronic resources, group meeting space and virtual reference. Overall students (n = 149) rated personal study area as being the most important library service (4.34; moderately important) and virtual reference as being the least important library service (3.33; neutral). Originality/value Overall the library literature is limited with respect to studies that compare the perceptions and expectations of library services of international students from China, who are studying business at universities or colleges in the USA.

A look at the Open University Library

1997 ◽  
Vol 15 (5) ◽  
pp. 369-371 ◽  
Keyword(s):  
Distance Education ◽  
Library Services ◽  
Open University ◽  
Student Body ◽  
Electronic Library ◽  
University Library

Nicky Whitsed is Director of Library Services at the Open University's Jennie Lee Library. The Open University is one of the world's largest suppliers of distance education; it has a student body of over 150 000, the vast majority of whom are not located on campus. The library is at the centre of developing electronic library services to meet the needs of the student body, and so the first question had to be:

Electronic library services acceptance and use

2015 ◽  
Vol 33 (6) ◽  
pp. 1100-1120 ◽  
Author(s):  
Mohammad Sulieman Awwad ◽  
Sawsan Mohammad Al-Majali
Keyword(s):  
Structural Equation ◽  
Academic Discipline ◽  
Education Level ◽  
Library Services ◽  
Intention To Use ◽  
Moderating Effects ◽  
Electronic Library ◽  
Empirical Examination ◽  
Content Type ◽  
Utaut Model

Purpose – The purpose of this study is to apply the unified theory of acceptance and use of technology (UTAUT) model in the context of electronic library services in public Jordanian universities. This study investigated the determinants of use behaviour (UB) regarding electronic library services, and the moderating effects of age, gender, experience, education level and academic discipline on the relationships between the determinants and behavioural intention (BI). Design/methodology/approach – Quantitative data were collected, through a questionnaire instrument from a sample of 575 students. Statistical analysis of the study’s model was conducted using the structural equation modelling technique. Findings – Empirical examination of the model’s hypotheses indicated that students’ “intention to use” electronic library services is dependent on performance expectancy (PE), effort expectancy (EE) and social influence (SI), while students’ “use behaviour” is dependent on facilitating conditions (FCs) and intention to use. The effect of PE on BI was significant for younger, undergraduate and social sciences discipline students, while EE was significant for older and applied discipline students. Practical implications – Library directors should design promotional campaigns directed to younger, undergraduate and social academic discipline studentsto promote the efficiency of electronic libraries. Faculty members can be targeted with these promotional campaigns to exert influence on the desired effect on students’ intentions toward using the electronic library. Easier-to-use technology and training courses for older and applied academic discipline students are necessary. It is important to ensure that the physical facilities and technical support provide students with needed assistance. Online help should be available. Originality/value – This study empirically validated the UTAUT model in the context of electronic library services within an Arab culture. The study also investigated the moderating effects of students’ characteristics, including age, gender and experience, in addition to education level and academic discipline, as new affects.

scholarly journals Evidence-Based Marketing for Academic Librarians

2006 ◽  
Vol 1 (1) ◽  
pp. 69 ◽  
Author(s):  
Yoo-Seong Song
Keyword(s):  
Business Students ◽  
East Asian ◽  
Marketing Research ◽  
Marketing Strategies ◽  
Library Services ◽  
Research Approach ◽  
Strategic Decisions ◽  
College Of Business ◽  
The University ◽  
Graduate Business Students

Objective - In developing marketing strategies for the Business & Economics Library (BEL) at the University of Illinois at Urbana–Champaign (UIUC), a survey was designed to answer the following questions: • Should BEL develop marketing strategies differently for East Asian business students? • What services do graduate business students want to receive from BEL? • With whom should BEL partner to increase visibility at the College of Business? Marketing research techniques were used to gather evidence upon which BEL could construct appropriate marketing strategies. Methods - A questionnaire was used with graduate business students enrolled at UIUC. The survey consisted of four categories of questions: 1) demographics, 2) assessment of current library services, 3) desired library services, and 4) research behavior. The data were analyzed using descriptive statistics and hypothesis testing to answer the three research questions. Results - East Asian business students showed similar assessment of current services as non-East Asian international business students. Survey results also showed that graduate business students had low awareness of current library services. The Business Career Services Office was identified as a co-branding partner for BEL to increase its visibility. Conclusion - A marketing research approach was used to help BEL make important strategic decisions before launching marketing campaigns to increase visibility to graduate business students at UIUC. As a result of the survey, a deeper understanding of graduate business students’ expectations and assessment of library services was gained. Students’ perceptions became a foundation that helped shape marketing strategies for BEL to increase its visibility at the College of Business. Creating marketing strategies without concrete data and analysis is a risky endeavor that librarians, not just corporate marketers, should avoid.

Dicoma Corporation: challenges for future growth

2019 ◽  
Vol 9 (3) ◽  
pp. 1-22
Author(s):  
Armando Borda ◽  
Carlos Cordova ◽  
Juan Carlos Leon
Keyword(s):  
Learning Outcomes ◽  
International Business ◽  
Early Stage ◽  
Business Students ◽  
Multinational Enterprise ◽  
International Strategy ◽  
International Expansion ◽  
Content Type ◽  
Business Executive ◽  
Academic Level

Learning outcomes The learning outcomes are as follows: students will identify the reasons for a firm to internationalize and its specific internationalization entry mode; students will distinguish how to follow the client and how physic distance strategies work; students will analyze a host country’s external environment using the PESTEL framework, and they will analyze the international strategies followed by a multinational enterprise using the integration-responsiveness framework as well. Case overview/synopsis The authors explore the case of DICOMA Corporation, a Costa Rican multinational enterprise with presence in five countries. Adrian Sanchez, who is Dicoma’s president, needs to craft an international strategy to increase the international sales in the foreign markets where the firm operates. The company may follow two paths. On the one hand, Dicoma can adopt the strategy of following its major clients to expand overseas, which will lead to the opening of operations in more countries, but making the foreign sales highly dependent on these types of partnerships. This has been so far the path pursued by Dicoma in its international expansion. On the other hand, Dicoma can opt to focus on increasing commitments in the existing international markets where it already has operations by capturing new clients in those locations but scarifying the potential business opportunities to enter into other countries in partnership with its major clients. Complexity academic level Post-graduate early stage business students enrolled in programs such as Master of Business Administration, Master of Management, Master of International Business, executive education programs, among others. Supplementary materials Teaching notes are available upon request for educators only. These teaching notes should be shared solely with the instructor and students should not have access to. Please contact your library to gain login or email [email protected] to request teaching notes. Subject code CSS 5: International Business.

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