Success factors of line extensions of fast‐moving consumer goods

1999 ◽  
Vol 33 (5/6) ◽  
pp. 450-474 ◽  
Author(s):  
Edwin J. Nijssen
Keyword(s):  
Consumer Goods ◽  
Fast Moving ◽  
Success Factors ◽  
Line Extensions ◽  
Fast Moving Consumer Goods

scholarly journals Critical success factors in e-marketing adoption and implementation among the fast-moving consumer goods retailers in Zimbabwe

2021 ◽  
Vol 26 (2) ◽  
pp. 159-177
Author(s):  
Reason Masengu ◽  
JJ Prinsloo ◽  
Theuns Pelser
Keyword(s):  
Consumer Goods ◽  
Fast Moving ◽  
Computer Literacy ◽  
Critical Success Factors ◽  
Success Factors ◽  
Online Shopping ◽  
Infrastructure Development ◽  
Critical Success ◽  
Adoption And Implementation ◽  
Fast Moving Consumer Goods

The institutionalization of e-marketing strategies, their adoption, and implementation hinges on the customers' perceptions of the critical success factors that the literature identifies in terms of an online competitive advantage, online shopping infrastructure development, online customer relationship, and online shopping risk. To assess the critical success factors, a sample of 300 customers of the fast-moving consumer goods retailers throughout the provinces of Zimbabwe participated in this study. The results indicated that customers' province of residence, their education and computer literacy levels are significantly associated with the critical success factors (CSFs) of e-marketing adoption and implementation. However, the study found that gender does not significantly affect the e-marketing CSFs. It is suggested that the demographic characteristics, related to education, computer literacy levels, and the province of residence are the strategic criteria for niche market segmentation and development that the fast-moving consumer goods retailers need to leverage for the successful adoption and implementation of e-marketing.

Product line selection of fast-moving consumer goods

Omega ◽  
2020 ◽  
pp. 102389
Author(s):  
Xavier Andrade ◽  
Luís Guimarães ◽  
Gonçalo Figueira
Keyword(s):  
Consumer Goods ◽  
Fast Moving ◽  
Product Line ◽  
Fast Moving Consumer Goods ◽  
Line Selection ◽  
Selection Of

The Causal Tracing Method of Fast Moving Consumer Goods Logistics Quality Based on Extended Spanning Tree

2013 ◽  
Vol 694-697 ◽  
pp. 3480-3483
Author(s):  
Shou Wen Ji ◽  
Zeng Rong Su ◽  
Zhi Hua Zhang
Keyword(s):  
Consumer Goods ◽  
Fast Moving ◽  
Spanning Tree ◽  
Spanning Trees ◽  
Logic Model ◽  
Fast Moving Consumer Goods ◽  
Tracing Algorithm ◽  
Tracing Method ◽  
Logistics Quality

The paper analyzes the extended spanning trees elements corresponding to fast-moving consumer goods (FMCG) logistics quality. According to extended spanning tree, we establish a logic model of FMCGs logistics quality causal tracing. At last, the paper gives out tracing algorithm and specific tracing process of FMCG logistics quality based on extended spanning tree.

Intermodal solutions for the South African fast-moving consumer goods sector

2021 ◽  
Vol 10 (3) ◽  
pp. 179
Author(s):  
Zane Simpson ◽  
Anneke De Bod ◽  
Jan Havenga ◽  
Esbeth Van Dyk ◽  
Isabel Meyer
Keyword(s):  
South African ◽  
Consumer Goods ◽  
Fast Moving ◽  
The South ◽  
Fast Moving Consumer Goods
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