scholarly journals Critical success factors in e-marketing adoption and implementation among the fast-moving consumer goods retailers in Zimbabwe

2021 ◽  
Vol 26 (2) ◽  
pp. 159-177
Author(s):  
Reason Masengu ◽  
JJ Prinsloo ◽  
Theuns Pelser

The institutionalization of e-marketing strategies, their adoption, and implementation hinges on the customers' perceptions of the critical success factors that the literature identifies in terms of an online competitive advantage, online shopping infrastructure development, online customer relationship, and online shopping risk. To assess the critical success factors, a sample of 300 customers of the fast-moving consumer goods retailers throughout the provinces of Zimbabwe participated in this study. The results indicated that customers' province of residence, their education and computer literacy levels are significantly associated with the critical success factors (CSFs) of e-marketing adoption and implementation. However, the study found that gender does not significantly affect the e-marketing CSFs. It is suggested that the demographic characteristics, related to education, computer literacy levels, and the province of residence are the strategic criteria for niche market segmentation and development that the fast-moving consumer goods retailers need to leverage for the successful adoption and implementation of e-marketing.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ifeoluwa Benjamin Oluleye ◽  
Abiodun Kolawole Oyetunji ◽  
Michael Ayodele Olukolajo ◽  
Daniel W.M. Chan

Purpose Building information modelling (BIM) is a novel technological advancement in the built environment. Despite the potentials of BIM, its adoption and implementation are undermined in facility management (FM) operations. This might be because of limited information on the critical success factors (CSFs) that can enhance its adoption. The study aims to integrate building information modelling to improve facility management operation by adopting fuzzy synthetic approach for evaluating the critical success factors. Design/methodology/approach Data for the study were sourced from practising and registered facility managers within Lagos metropolis, Nigeria. The data collected were analysed using a combination of methods which include mean item score, factor analysis and fuzzy synthetic evaluation (FSE). Findings The factor analysis results showed that six underlying groups of CSFs would enhance the effective adoption of BIM in facility operations. The FSE results showed that out of the six groups, the three topmost important CSF grouping (CSFG) in the decision rule would enhance the effectiveness of BIM adoption for FM operations. Practical implications The result of this study provides a credible road map for facility managers, policymakers and other stakeholders in FM operations on the CSFs and CSFG required for the adoption of BIM. Originality/value Previous studies that aimed at integrating BIM into FM are limited. Hence, this study provides a broad perspective on the CSF required for BIM adoption and implementation in FM operations using the FSE approach.


Author(s):  
Maria Leonilde R. Varela ◽  
Goran D. Putnik ◽  
Maria do Sameiro Carvalho ◽  
Luís Ferreira ◽  
Maria Manuela Cruz-Cunha ◽  
...  

Online shopping is nowadays is a highly frequent action but there are several critical factors that have to be considered for enabling websites and platforms to be able to offer all necessary requisites for guaranteeing user friendly, secure and also enjoyable shopping experiences to clients, offering them exactly what they expect to buy, and quickly find, among a huge offer available online. In this paper, a set of considered critical success factors are analysed on a set of top ranked websites, about luxurious furniture, to understand to what extent these critical factors are satisfied. The results can be taken into consideration for implementing a successful business through e-commerce from herein analysed perspectives.


2014 ◽  
Vol 8 (3) ◽  
pp. 1364-1371
Author(s):  
Mohammed A. I. Ayoub

Web-based decision support systems are increasingly used over the past years. However, few studies have been conducted on evaluation of web-based decision support systems especially in the field of online shopping. This paper attempts to explore the critical success factors that influence decision making satisfaction in online shopping context by providing a conceptual model for this purpose. Although there are various factors which contribute in making online shopping decisions but this study focuses on five factors i.e. web site quality, data quality, knowledge management, decision making satisfaction, and perceived net benefit. Also, this research will use existing models that explain and predict information systems success. However, these success models need to be updated to recurrent industry developments since the updating existing IS success models, a better understanding of web-based DSS practitioner success can be achieved.


Author(s):  
Yee Cheong Yong ◽  
Nur Emma Mustaffa

Construction projects play an important role in the advancement of a nation through infrastructure development that leads to economic growth. They are planned carefully to accomplish certain goals. However, not all the projects achieved the goals as per planned. Many factors contribute to the successes and failures, and it becomes an interesting arena for research. The primary objective of this paper is to outline the development trend of project success measurement globally and locally. The research method employed was to make selected reviews on critical success factors' (CSFs) literature and to compare international standards and progress in incorporating human behavioural aspects of project management to the situation in Malaysia. A somewhat similar pattern can be observed in Malaysia where the studies have departed from the usual criteria of time, cost and quality, to define project success in a more holistic way. However, the domestic industry has failed to respond to the emerging trend globally as there has yet been any widely published research on the importance of human-related factors towards project success. A consolidated framework of CSFs has therefore, been proposed in responding to the findings. This paper fulfils an identified need as there has been a dearth of research on the subject matter locally.


2014 ◽  
Vol 21 (4) ◽  
pp. 383-402 ◽  
Author(s):  
Andreas Wibowo ◽  
Hans Wilhelm Alfen

Purpose – The purpose of this paper is to identify macro-environmental critical success factors (CSFs) and key areas for improvement for public-private partnerships (PPP) in infrastructure development, using Indonesia as a case study. Design/methodology/approach – The methodology includes the definition of CSFs based on the United Nations for Economic and Social Commission for Asia and the Pacific's self-assessment diagnostic tool and a survey on importance and performance attributes, the application of gap analysis (GA) and importance-performance analysis to prioritize areas needing urgent improvements, and the use of inter-rater agreement analysis to examine to what extent the ratings tend to converge on the same conclusions regarding importance and performance. Findings – Out of 40 possible success factors, a total of 16 are identified as CSFs in the context of Indonesia. GA suggests that no performance ratings exceed importance ratings for the identified CSFs, indicating the need for remedial actions. The factors requiring immediate improvements are all associated with commitments: to policy continuity, financial transparency, and corruption eradication. Practical implications – Although the paper discussing a specific country, the proposed approach is replicable and adaptable in different country contexts. Indonesia's experience can also be of value to governments facing similar problems in encouraging private investment in infrastructure. Originality/value – The paper contributes to the body of knowledge on PPP in infrastructure development by focussing exclusively on macro-environmental CSFs and Indonesia's PPPs, which are both rarely discussed in the existing literature.


2017 ◽  
Vol 9 (2) ◽  
pp. 1-19
Author(s):  
Maria Leonilde R. Varela ◽  
Goran D. Putnik ◽  
Maria do Sameiro Carvalho ◽  
Luís Ferreira ◽  
Maria Manuela Cruz-Cunha ◽  
...  

Online shopping is nowadays is a highly frequent action but there are several critical factors that have to be considered for enabling websites and platforms to be able to offer all necessary requisites for guaranteeing user friendly, secure and also enjoyable shopping experiences to clients, offering them exactly what they expect to buy, and quickly find, among a huge offer available online. In this paper, a set of considered critical success factors are analysed on a set of top ranked websites, about luxurious furniture, to understand to what extent these critical factors are satisfied. The results can be taken into consideration for implementing a successful business through e-commerce from herein analysed perspectives.


2021 ◽  
Vol 8 (6) ◽  
pp. 531-540
Author(s):  
Lydia Natalia ◽  
Nanny Dewi Tanzil ◽  
Prima Yusi Sari

Public-Private Partnership (PPP) is one of the schemes that have inspired many countries in infrastructure development. One of the most discussed PPP topics by researchers is the concept of Critical Success Factors (CSF). Therefore, this study examines CSF publications for PPP projects from selected journal sites from 2000-2019. The results showed that research on CSF in PPP began to increase in 2012. The most identified CSFs were appropriate risk allocation and sharing, competitive and transparent procurement processes, favorable and efficient legal frameworks, commitment and responsibility of the public and private sectors, and a robust and reliable private consortium. Furthermore, it was also found that most countries that were the objects of research on PPP CSF were China, followed by Hong Kong and Australia. The results also show that the dominant research focuses on multi-sector types of infrastructure where CSF can be applied to all infrastructure sectors. The findings obtained in this study can provide an overview of CSFs for projects with PPP schemes in the future. Besides, the identified CSFs can be applied to any PPP infrastructure sector. They can assist stakeholders in increasing the likelihood of PPP project success and can be adopted for further research


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ziwen Liu ◽  
Yujie Lu ◽  
Tushar Nath ◽  
Qian Wang ◽  
Robert Lee Kong Tiong ◽  
...  

PurposeAs a pillar of integrated digital delivery (IDD), building information modeling demonstrates the tremendous potential to enhance productivity for the architectural, engineering and construction (AEC) industry worldwide. However, the implementation of digital solutions presents numerous challenges related to its adoption and implementation. Distinguishing a comprehensive set of critical factors can facilitate the construction professionals to execute their strategies in a properly planned manner, thus augmenting the possibilities of successfully implementing BIM in their organization. This study aims to identify critical success factors (CSFs) for BIM adoption and implementation in Singapore.Design/methodology/approachThis study adopted structured empirical questionnaire survey. Relevant data were collected from the various stakeholders in Singapore AEC industry through an online survey questionnaire. Furthermore, data analysis was done using SPSS Statistics software in order to identify the key factors (KFs) based on which the CSFs were derived for BIM adoption and implementation during the construction phase.FindingsFrom a set of 45 influencing factors, 35 KFs were derived after performing ranking analysis, from which a set of 26 CSFs were finally obtained based on the factor analysis methodology.Originality/valueThis study has identified the CSFs of BIM adoption in Singapore, as well as in the builders' perspective on how to enhance the digitalization in construction projects.


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