Marketing the library with content management systems: a case study of Blackboard

2012 ◽  
Vol 29 (3) ◽  
pp. 10-11 ◽  
Author(s):  
Steven Shapiro
Keyword(s):  
Content Management ◽  
Management Systems ◽  
Content Management Systems

Corporate Consolidation and Content-Management Systems in College Athletics Web Sites: A Case Study of MGoBlue.com

2014 ◽  
Vol 7 (2) ◽  
pp. 234-244
Author(s):  
Heather L. Dichter
Keyword(s):  
Web Sites ◽  
Web Site ◽  
College Athletics ◽  
Content Management ◽  
Management Systems ◽  
Historical Case Study ◽  
Athletic Department ◽  
Historical Case ◽  
Content Management Systems

This historical case study addresses the issues related to the use of content-management systems (CMSs) in the production of a college athletic department Web site. The article considers the factors that influenced a university athletic department to adopt a CMS. Corporate consolidation among CMS providers frequently affected the options available to athletic departments. Using an in-depth interview with the primary individual behind the University of Michigan’s athletic department Web site, MGoBlue.com, this article also explores how the explosion of Web-site content and adoption of a CMS has transformed the workflow in athletic media relations.

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