Myles Brand’s College Sports Sustainability: “Amateurism”, Finances, and Institutional Balance

As NCAA President, Myles Brand championed three major college sports initiatives: academic integrity, diversity, and sustainability. This paper is about the last. The first step is to distill the elements of college sports that Brand identified repeatedly in his documents and speeches on sustainability. The central elements are the NCAA definition of “amateurism”, athletic department finances, and balance between athletic and academic spending as a part of the university mission. An assessment of these three suggests that NCAA amateurism has changed since his death, in ways Brand stated should raise worries about sustainability. Finances and balance within the university have changed very little over the past ten years and appear sustainable into the future.

Teamwork makes the net-work: participant-governed networks and athletics sustainability collaboration

Purpose Athletic departments play an important role in sustainability-based collaborative processes due to their boundary spanning connections with both internal and external university stakeholders. As a result, athletic department representatives have become prominent members of university participant-governed network structures. The purpose of this study is to examine the role of dedicated “athletics green teams” as a unique form of control and coordination by considering how green team interactions support and augment the collaborative network of actors who are responsible for executing athletics sustainability practices on university campuses. Design/methodology/approach A sociocentric analysis is used to explore the network of a green team at a large American university. The analysis focuses on examining the size, composition and structure of relations involving green team members that facilitated various forms of information transmission and strategic action(s). Findings The results highlight how the presence of the athletic department in the green team provides heterophilous and multiplex relations across the collaborative network and how the green team itself provides a unique forum for planning and coordination, which is critical for providing more sophisticated, advanced structures for sustainability. Practical implications The findings of this study should reassure practitioners involved in convening green teams that such shared governance structures add value to athletics sustainability collaborative processes. In addition, subtle changes to the network governance structures has the potential to streamline the contribution of athletic departments to university sustainability initiatives and help project a more cohesive “Athletics” sustainability message that transmits across the collaborative network. Originality/value The outcomes of dedicated athletics green teams have been explored from a largely qualitative perspective. However, this study applies a novel relational approach to understand the shared governance value-added within a largely intra-organizational collaborative network.

Content analysis of biological sex-specific media coverage of sport: The case of National Collegiate Athletic Association athletic department home webpages

Studies have found that media coverage of women's sports is inadequate when compared with coverage of men's sports with regards to the amount of coverage as well as the type of coverage across men's and women’s sports. With few exceptions, past research has found inequitable coverage of female and male athletes in every media form studied, from print and television to the internet. Some exceptions to the findings include not-for-profit media, such as the National Collegiate Athletic Association News, and internet-based publications. The current study combined the two media types to determine if athletic departments that are affiliated with the National Collegiate Athletic Association offer more balanced coverage of female and male athletes on their official websites than has been found in past research. The results revealed that although the type of coverage the athletes received was similar, the amount was not. In articles and photographs on National Collegiate Athletic Association athletic department home webpages, females were underrepresented in comparison to their participation rates in collegiate athletics. These webpages from 30 not-for-profit, National Collegiate Athletic Association affiliated institutions, across six conferences, did not lead to the overall balance in coverage that was originally expected. implications for Title IX are discussed.

A - 06 Collegiate Student-Athlete Experiences with COVID-19 and Attitudes About Returning to Sport

Objective When COVID-19 was declared a global pandemic, collegiate athletic departments faced the difficult decision to postpone or cancel sport activities. Aside from concerns of virus transmission, disruptions in sport impacted student-athletes broadly. This study aimed to investigate athletes’ experiences during the pandemic toward developing a better understanding of athletes’ attitudes about the virus and returning to sport. Methods Participants included 245 varsity student-athletes across NCAA sports and divisions who voluntarily completed an online survey between August and October 2020. Results A positive COVID-19 result during the pandemic was reported by 1 in 4 athletes. Mental health, cancelled seasons, and academic progress were rated the top three COVID-related concerns. Declines in physical fitness were reported by 50% of participants and change in weight was reported by 45%. While agreement that their athletic department was taking COVID-19 seriously was endorsed by 78% of athletes, 26% believed the proposed safety procedures lacked feasibility. Concern about speaking up if the procedures were not followed was endorsed by 79% of athletes. Of the participants, 88% agreed that they have a social responsibility to prevent the spread of COVID-19. Only 44% worried about being exposed to the virus during sport participation. Comfort returning to sport immediately was endorsed by 70% of student-athletes. Just over half said they would get vaccinated if the vaccine became available. Conclusions Student-athletes have been affected by the pandemic in several ways. It is evident that athletes are concerned about the pandemic’s impact on mental and physical health and are eager to return to sport.

Stakeholder status in the identification, prioritization and management of college athletic donors

PurposeThe purpose of this study is to examine how athletic fundraising managers perceive status and seek to use status to identify, prioritize and manage stakeholders within college athletics.Design/methodology/approachTo test this purpose, the researchers use the Gioia methodology to interview 19 college athletic department fundraising officers within National Collegiate Athletics Association (NCAA) institutions. Following interviews, the data were analyzed by the researchers and structured within a first-order and second-order concept designation.FindingsInterviews show that status is an effective concept for explaining how athletic fundraisers identify and prioritize donors. Officers relied on economic (capacity) and social (passion and interest) factors to rank order donors. The results also show that athletic departments use status to manage stakeholders by rewarding their giving and escalating their commitment. Status is used in four strategies to manage the donor hierarchy: benefits, recognition, membership and access. Each strategy highlighted exclusivity and rank order.Originality/valueThere is a need to empirically test the application of status within the stakeholder theory context. These findings also contribute to the evolution of stakeholder management beyond the use of social identity theory or stakeholder salience. It helps our understanding of the evolving relationship between fundraiser and donor by recognizing the importance of capacity, passion and interests when identifying and prioritizing donors. Further, status-markers such as exclusive benefits, recognition, membership and access can be used to manage donors toward the organization's goals.

The relationship between athletic team fiscal expenditures on athletic and academic success for NCAA Division II football and basketball programs

Athletics at National Collegiate Athletic Association schools have played a major role in the educational experience of students, alumni, and surrounding communities since they were first introduced to college campuses. This study examined the relationship between athletic team fiscal expenditures on athletic and academic success for NCAA Division II football and men's and women's basketball programs. There was a void in the literature as it relates to the relationship of athletic spending on specific sports at the Division II level. The quantitative study used correlation and regression analyses. This study found a positive statistically significant relationship between athletic spending and overall win percentage in all three sports. Only women's basketball demonstrated a statistically significant relationship between Academic Success Rates scores and total team expenses. Recommendations for future research include utilizing total athletic department expenses to evaluate the relationship with academic success of all sports at an institution. As sport-specific expenses may not be used to support academic services within the sport, total athletic department expenses may better represent a university's commitment to its student-athletes' academic success.

A Comparison of NCAA FBS Head Coaches Salary Determination From New and Modified Contracts

Previous research examines head football coaches’ salary only using aggregate athletic department revenues. Using detailed football program fixed and variable revenues provided in the NCAA Membership Financial Reporting System data, head football coaches signing either new and modified contracts are able to capture both variable and fixed revenues when negotiating salaries. Additionally, for the two other labor groups (student athletes and assistant head coaches), assistant head coaches salary is positive and statistically significant with respect to head coaches’ salary, while student athletes aid is statistically insignificant, possibly due to the cap imposed on student athletic aid during this time period.

When Hockey Won’t Sell in Minnesota: Using Design Thinking to Innovate the Ticket Service

This case study asks students to assume the role of a ticket sales strategist hired to work as a consultant for the University of Minnesota Golden Gopher athletic department. In this case, you will be asked to work with members of the Gopher Fan Advisory Board to develop service innovations in the area of ticket sales. As a sales and marketing consultant, you will examine existing data on spectator attendance trends and focus group interviews to determine the current issues facing the athletic department. Then, you will be asked to suggest the manners by which the athletic department should innovate the ticket service, using a design thinking approach to grow ticket sales and spectator attendance for the men’s hockey program.