Corporate Consolidation and Content-Management Systems in College Athletics Web Sites: A Case Study of MGoBlue.com
2014 ◽
Vol 7
(2)
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pp. 234-244
Keyword(s):
Web Site
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This historical case study addresses the issues related to the use of content-management systems (CMSs) in the production of a college athletic department Web site. The article considers the factors that influenced a university athletic department to adopt a CMS. Corporate consolidation among CMS providers frequently affected the options available to athletic departments. Using an in-depth interview with the primary individual behind the University of Michigan’s athletic department Web site, MGoBlue.com, this article also explores how the explosion of Web-site content and adoption of a CMS has transformed the workflow in athletic media relations.
Keyword(s):
2020 ◽
Vol 14
(3)
◽
pp. 939-953
Keyword(s):
2017 ◽
Vol 7
(5)
◽
pp. 01-13
2015 ◽
Vol 5
(1)
◽
pp. 31-49
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Keyword(s):
2017 ◽
Vol 14
(4)
◽
pp. 163-170
◽