The network approach in analyzing international marketing and purchasing operations: a case study of a European SME’s focal net 1992‐95

1998 ◽  
Vol 13 (2) ◽  
pp. 109-131 ◽  
Author(s):  
Henrikki Tikkanen
Keyword(s):  
International Marketing ◽  
Network Approach

Controlled, Verified, and Understood

2019 ◽  
pp. 289-308
Author(s):  
Olga A. Novoselova ◽  
Freda B. Lynn ◽  
Graham N. S. Miller
Keyword(s):  
Higher Education ◽  
Identity Construction ◽  
Organizational Identity ◽  
Network Approach ◽  
Identity Verification ◽  
Alignment Problem ◽  
The U.S

Organizations, like individuals, are faced with the task of constructing an identity. To attract investors and consumers, a firm needs to develop a sense of “who we are” and “what we do.” Yet audiences may come to see the firm differently from how it desires to be seen. We address this alignment problem with a case study of the U.S. market for higher education. Identity verification is core to the research on individuals but peripheral in the literature on organizational identity, which instead focuses more on strategic identity construction. We use a network approach to capture both how schools view themselves (e.g., Yale nominates Princeton as a peer) and how the market responds (e.g., many schools view Yale and Princeton as peers). Results show that prestigious schools are more likely to (1) construct tightly controlled identities, (2) experience reciprocated nominations, and (3) define themselves in a manner consistent with the market’s response.

Creating Competitive Advantage

2011 ◽  
pp. 202-225
Author(s):  
Arla Juntunen
Keyword(s):  
Dynamic Capabilities ◽  
Business Networks ◽  
Network Approach ◽  
Longitudinal Case Study ◽  
Industry Cluster ◽  
Resource Based View ◽  
Cluster Networks ◽  
Management Perspective ◽  
Market Transaction

This chapter addresses collaborative business networks at the level of industry/cluster networks, which is important and relevant from the strategic management perspective in several industries. This chapter examines two current “hot topics”: the emergence of a new Internet driven business group, and its construction through a series of intentionally developed collaborative networks. Networks are seen to offer firms collective benefits beyond those of a single firm or market transaction. The author of this chapter aims to contribute to the development of the emerging theory of network management by inte-grating notions from the Industrial Network Approach and the Resource-Based View of the firm, in particular its extensions into dynamic capabilities and learning. The starting premise is that the charac-teristics of the task that organizations try to accomplish through forming a specific collaborative net-work influence, the management of that network, and thus, the capabilities developed and required. This chapter is based on a longitudinal case study in the ICT-sector.

Clusters as a Mechanism of Sharing Knowledge and Innovation: Case Study from a Network Approach

2020 ◽  
pp. 097215092095727
Author(s):  
Mário Franco ◽  
Lurdes Esteves ◽  
Margarida Rodrigues
Keyword(s):  
Qualitative Research ◽  
Content Analysis ◽  
Network Theory ◽  
Industrial Cluster ◽  
Network Approach ◽  
Organizational Relationships ◽  
Mutual Help ◽  
Innovation Activities ◽  
Family Enterprises

Following a network approach, this study aims to understand the potential of inter-organizational relationships in clusters for sharing knowledge and innovation. To this end, qualitative research of an exploratory nature was undertaken, with the information being gathered through interviews with owners and managers of small and medium-sized family enterprises belonging to an agro-industrial cluster in Portugal. Through content analysis, the results obtained showed that clustering 1 promotes the publicizing and internationalization of products and has an impact on small and medium-sized enterprises’ (SME) results. The importance of the cluster’s action regarding innovation was also confirmed, and so was its potential as a catalyst for the sharing of knowledge. Business-people’s attitude and relational competences, particularly trust, mutual help and having an open mind, were found to be essential factors for successful network functioning and the clustering process. Therefore, this study contributes to the developing existing theory by analysing clustering as inter-organizational networks of sharing knowledge and innovation activities in the light of the network theory and its association with resource-based and knowledge-sharing theories.

Sign in / Sign up

Export Citation Format

Share Document