Morocco's Novatis Group: diaper manufacturing in a developing country

2012 ◽  
Vol 2 (8) ◽  
pp. 1-11 ◽  
Author(s):  
Shahram Taj ◽  
Souheil Badaa ◽  
Sarena Garcia-DeLeone ◽  
Beena George
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Strategic Management ◽  
Developing Country ◽  
Business Processes ◽  
Distribution Channel ◽  
Marketing Management ◽  
Graduate Studies ◽  
Chain Management ◽  
Content Type

Subject area This case tackles the diaper industry in a developing country and can be applied to three different undergraduate or graduate level courses, including Marketing Management, Strategic Management, and Operations and Supply Chain Management. The case describes the industry, the manufacturing process, along with detailed information about Novatis Group's business and functions and the overall improving economic environment in Morocco. Study level/applicability The Novatis Group case has several objectives that can be applied to three different courses within undergraduate and graduate studies including Marketing Management, Strategic Management, and Operations and Supply Chain Management. Case overview The case focuses on Novatis Group, a diaper manufacturing company located in Morocco which competes against multinational companies (MNCs) such as Procter and Gamble and Kimberly Clark in order to satisfy the rising diaper needs of the country. Morocco is a developing country that is strengthening its manufacturing industries. The rising economic conditions have given way to a growing middle class and an increased demand for disposable baby diapers. Novatis uses two distribution channels for the diapers: the multi-tiered distribution channel and the streamlined (straight to retailer) channel. Novatis Group is producing diapers at full capacity; still demand has exceeded supply. Expected learning outcomes Students will understand the business processes in a developing country and how a small, local company can compete against large MNCs. Supplementary materials Teaching notes are available, please consult your Librarian to access.

scholarly journals Understanding the value of big data in supply chain management and its business processes

2018 ◽  
Vol 38 (7) ◽  
pp. 1589-1614 ◽  
Author(s):  
Morten Brinch
Keyword(s):  
Big Data ◽  
Supply Chain ◽  
Supply Chain Management ◽  
Business Process ◽  
Business Processes ◽  
Value Theory ◽  
Value Capture ◽  
Chain Management ◽  
Content Type ◽  
Process Perspective

Purpose The value of big data in supply chain management (SCM) is typically motivated by the improvement of business processes and decision-making practices. However, the aspect of value associated with big data in SCM is not well understood. The purpose of this paper is to mitigate the weakly understood nature of big data concerning big data’s value in SCM from a business process perspective. Design/methodology/approach A content-analysis-based literature review has been completed, in which an inductive and three-level coding procedure has been applied on 72 articles. Findings By identifying and defining constructs, a big data SCM framework is offered using business process theory and value theory as lenses. Value discovery, value creation and value capture represent different value dimensions and bring a multifaceted view on how to understand and realize the value of big data. Research limitations/implications This study further elucidates big data and SCM literature by adding additional insights to how the value of big data in SCM can be conceptualized. As a limitation, the constructs and assimilated measures need further empirical evidence. Practical implications Practitioners could adopt the findings for conceptualization of strategies and educational purposes. Furthermore, the findings give guidance on how to discover, create and capture the value of big data. Originality/value Extant SCM theory has provided various views to big data. This study synthesizes big data and brings a multifaceted view on its value from a business process perspective. Construct definitions, measures and research propositions are introduced as an important step to guide future studies and research designs.

Exploring the relationships of strategic entrepreneurship and social capital to sustainable supply chain management and organizational performance

2018 ◽  
Vol 67 (9) ◽  
pp. 2046-2070 ◽  
Author(s):  
Syed Awais Ahmad Tipu ◽  
Kamel Fantazy
Keyword(s):  
Social Capital ◽  
Supply Chain ◽  
Supply Chain Management ◽  
Organizational Performance ◽  
Developing Country ◽  
Sustainable Supply Chain ◽  
Chain Management ◽  
Content Type ◽  
Strategic Entrepreneurship ◽  
Sustainable Supply Chain Management

PurposeThe purpose of this paper is to draw upon the resource-based view (RBV) of the firm in an attempt to explore how a firm’s resources (i.e. assets and capabilities) such as social capital (SC) and strategic entrepreneurship (SE) relate to sustainable supply chain management (SSCM) and organizational performance (OP).Design/methodology/approachData were collected by questionnaire survey from the supply chain and logistics managers of 242 manufacturing firms in Pakistan. The structural equation modeling approach was used to test the hypotheses.FindingsThe results provide support for the proposed hypotheses. The results indicate that SC and SE are positively related to OP. However, the findings show a positive but weak association of SC and SE with SSCM. In a developing country context of Pakistan, organizations are more likely to employ SC and SE for achieving OP. However, relatively less emphasis is placed on linking SC and SE to SSCM. Pakistani organizations need to integrate SSCM into their business strategies. It is concluded that organizations in Pakistan though have some degree of involvement in SSCM but still face some challenges.Originality/valueThe current study attempts to narrow the gap in the available literature in three important aspects. First, it makes the contribution to the literature on SSCM by employing RBV and exploring the relationships of a firm’s resources (i.e. SC) and capabilities (i.e. SE) to SSCM and OP. Second, it employs a relatively more comprehensive measure of SE compared to the limited measures in existing empirical research. Third, the examination of the links of SE and SC to SSCM and OP is of particular importance in the context of a developing country such as Pakistan.

scholarly journals Supply chain management as the key to a firm’s strategy in the global marketplace

2015 ◽  
Vol 45 (1/2) ◽  
pp. 159-181 ◽  
Author(s):  
Miguel Gonzalez-Loureiro ◽  
Marina Dabic ◽  
Timothy Kiessling
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Strategic Management ◽  
Intellectual Structure ◽  
Future Research ◽  
Global Marketplace ◽  
Chain Management ◽  
Content Type ◽  
Theoretical Approaches ◽  
Theoretical Foundations

Purpose – The purpose of this paper is to analyze the intersection of two literature streams: that of strategy and supply chain management (SCM). This review should create a better understanding of “strategic SCM” by focussing on relevant theories in the strategic management field and their intersection with SCM to develop a joint research agenda. Design/methodology/approach – The authors conducted a correspondence analysis on the content of 3,402 articles from the top SCM journals. This analysis provides a map of the intellectual structure of content in this field to date. The key trends and changes were identified in strategic SCM research from 1990-2014 as well as the intersection with the key schools of strategic management. Findings – The results suggest that SCM is key to a successful deployment of strategy for competing in the global marketplace. The main theoretical foundations for research in this field were identified and discussed. Gaps were detected and combinations of theoretical foundations of strategic management and SCM suggest four poles for future research: agents and focal firm; distributions and logistics strategic models; SCM competitive requirements; SCM relational governance. Research limitations/implications – Scholars in both the strategy and the SCM fields continue to search for competitive advantages. Much recent research indicates that strategic SCM can be a critical source for that advantage. One of the limitations of the research is that the analysis does not include every journal that published an article mentioning SCM. However, the 34 journals selected are reputed to be the most influential on SCM and focussed primarily on SCM. Practical implications – The map of the intellectual structure of research to strategic SCM highlights the need to combine different theoretical approaches to the complex phenomenon of SCM. Practitioners should consider the supply chain as an informal organization and should devote time and resources to build a shared advantage across the supply chain. They should also consider the inherent benefits and risks that sharing. Originality/value – The paper demonstrates that strategic SCM needs a balanced and rigorous combination of theoretical approaches to deliver more theory-driven evidences. The research combines both a qualitative analysis and a quantitative methodology that summarizes gaps and then outlines future research from a large sample of articles. This methodology is an original contribution to this field and offers some assistance for enlarging the sample of future literature reviews.

Can critical realism enable a journey from description to understanding in operations and supply chain management?

2014 ◽  
Vol 19 (2) ◽  
pp. 117-125 ◽  
Author(s):  
Kristian Rotaru ◽  
Leonid Churilov ◽  
Andrew Flitman
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Business Processes ◽  
Critical Realism ◽  
Theory Building ◽  
Knowledge Generation ◽  
Causal Relationships ◽  
Chain Management ◽  
Content Type ◽  
Causal Mechanisms

Purpose – The current state of theory-building in the field of operations and supply chain management (OSCM) is in a strong need of rigorous, empirically based theories that enhance understanding of the causal relationships between the structural elements and properties of the business processes. In this research note the authors propose the critical realism (CR) philosophy of science as a particularly suitable philosophical position (not to the exclusion of others) to review the mechanisms of OSCM knowledge generation and to provide philosophical grounding and methodological guidance for both OSCM theory building and testing. Design/methodology/approach – To demonstrate potential benefits of CR-based structured approach to knowledge generation in OSCM research, this conceptual paper uses a case study that illustrates the adoption of one of the OSCM theories – i.e. the theory of swift, even flow. Findings – CR interprets the accumulated empirical information about OSCM phenomena as observable manifestations of the underlying causal mechanisms that cannot be perceived otherwise. CR can provide epistemological support to the choice of performance measures that manifest the underlying causal mechanisms of interest. Extensive accumulation of empirical data from multiple innovative sources will not dramatically add to understanding of the system under investigation, unless and until the underlying causal mechanisms that trigger the observed behaviour are identified and tested. The CR abductive mode of reasoning emphasises the role of uncertainty in complex process behaviours and can facilitate enrichment and refutation of OSCM theories. Originality/value – CR has a clear potential to contribute to OSCM research by enabling better understanding of causal relationships underlying complex behaviours of different elements of business process by providing robust and relevant mechanisms of generating knowledge about business processes that explicitly link empirical and causal aspects of theory building and testing.

scholarly journals Competitive advantage in SMEs: effect of supply chain management practices, logistics capabilities and logistics integration in a developing country

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Benjamin Tukamuhabwa ◽  
Henry Mutebi ◽  
Rhona Kyomuhendo
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Competitive Advantage ◽  
Developing Country ◽  
Structural Equation ◽  
Dynamic Capabilities ◽  
Management Practices ◽  
Chain Management ◽  
Content Type ◽  
Logistics Capabilities

PurposeThe purpose of this paper is to explore the relationship between supply chain management practices, logistics capabilities, logistics integration and competitive advantage of Small and Medium Enterprises (SMEs) in a developing country.Design/methodology/approachUsing a structured questionnaire survey, cross-sectional data collected from 204 SMEs in Kampala – Uganda were analysed using exploratory and confirmatory factor analysis, and Structural Equation Modelling (SEM) using AMOS version 26 to validate the theorised relationships.FindingsThe study findings revealed that both supply chain management practices and logistics integration are positively and significantly associated with competitive advantage. Also, both supply chain management practices and logistics capabilities are positively and significantly associated with logistics integration. Additionally, the authors found that logistics integration partially mediates in the relationships between supply chain management practices and competitive advantage, and logistics capabilities and competitive advantage. Conclusively, the three independent variables collectively account for 11% variance in competitive advantage of SMEs.Originality/valueGiven the general observation that SMEs are fundamental to socio-economic development, yet resource constrained, this study uses Resource-based and dynamic capabilities theoretical perspectives to provide an empirical understanding of the supply chain and logistics resources and capabilities necessary for building competitive advantage of SMEs in the context of a developing economy.

Flipkart: journey of an Indian e-commerce start-up

2014 ◽  
Vol 4 (7) ◽  
pp. 1-14 ◽  
Author(s):  
Nirankush Dutta ◽  
Anil K. Bhat
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Business Processes ◽  
Subject Area ◽  
Marketing Plan ◽  
Chain Management ◽  
Content Type ◽  
Analytical Skills ◽  
Start Up ◽  
General Business

Subject area Principles of management, Marketing, Finance, Strategy, Supply Chain Management, Entrepreneurship. Study level/applicability Master's Degree level courses, after students have been taught most of the basics related to management, marketing, finance, strategy, supply chain management and entrepreneurship. Case overview Founded in 2007 with an initial investment of less than USA $10,000, Flipkart has come a long way to become the largest E-commerce player in India with a registered user base of 9.6 million and valued at USA $1.6 billion. Efficient use of various marketing strategies has catapulted the company to its success. Till now, they have overcome most of the hurdles successfully. However, a lot needs to be discussed to find out ways to meet the challenges thrown by its competitors, to maintain its supremacy over other online e-retailers and continue its exponential growth to meet USA $1 billion sales by 2015. Expected learning outcomes After discussion of the case study, the student should be able to appreciate general business processes and develop basic analytical skills to resolve challenges faced by a fast-growing online start-up company in an emerging country like India. At the end, the students should be able to prepare a marketing plan for their own business within a stipulated budget. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

Actual directions and problems of logistic coordination at strategic levels of supply chain management

2019 ◽  
Vol 7 (2) ◽  
pp. 64-67
Author(s):  
Е. Абрамова ◽  
E. Abramova
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Strategic Management ◽  
Supply Chains ◽  
Business Processes ◽  
Customer Orientation ◽  
Strategic Partnerships ◽  
Chain Management

The proposed article shows the main directions and problems of logistical coordination in regulating the relations of supply chain participants at strategic management levels. The author considers the advantages of forming strategic partnerships and logistics alliances, shows their role in coordinating the main logistics business processes to achieve the main goal of logistics - maximum customer orientation while maintaining the quality of goods and optimizing logistics costs in supply chains.

Supply chain management research in management journals

2015 ◽  
Vol 45 (5) ◽  
pp. 404-458 ◽  
Author(s):  
Curtis Grimm ◽  
Michael Knemeyer ◽  
Mikaella Polyviou ◽  
Xinyi Ren
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Strategic Management ◽  
Transaction Cost Economics ◽  
Top Management ◽  
Management Journal ◽  
Chain Management ◽  
Content Type ◽  
Organization Science ◽  
Organizational Scope

Purpose – The purpose of this paper is to identify and review empirical strategic management articles that pertain to supply chain management (SCM) and are published in top management journals. Design/methodology/approach – The researchers review all articles published in five top management journals, namely, Academy of Management Journal, Administrative Science Quarterly, Management Science, Organization Science, and Strategic Management Journal, from 2004 to 2013, to identify empirical articles relevant to SCM. The researchers subsequently categorize the literature in thematic categories and subcategories, and they identify the theories informing the research and the methodologies applied. Findings – The most prevalent finding of this literature review is that abundant research pertaining to SCM is being published in top management journals. This demonstrates that SCM is a broad phenomenon studied by scholars across disciplines; thus, a broader literature perspective can be beneficial to those working in this area. Moreover, the reviewed studies are informed by theories that extend beyond the “traditionally used” resource-based view and transaction cost economics. Finally, the majority of the research suggests an inter-organizational scope. Originality/value – This study familiarizes logistics/SCM scholars with SCM-related research conducted in the strategic management field, informing them about the types of phenomena studied by strategic management scholars, the theoretical lenses and literature used to enhance understanding of these phenomena, and the empirical methodologies applied to examine those. Importantly, through this familiarization, logistics/SCM scholars can learn from but also contribute to the strategic management literature that pertains to SCM.

Business management in the football industry from a supply chain management perspective

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zhaleh Memari ◽  
Abbas Rezaei Pandari ◽  
Mohammad Ehsani ◽  
Shokufeh Mahmudi
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Business Management ◽  
Relationship Management ◽  
Flow Management ◽  
Manufacturing Firm ◽  
Chain Management ◽  
Content Type ◽  
Proposed Model ◽  
Football Industry

PurposeTo understand the football industry in its entirety, a supply chain management (SCM) approach is necessary. This includes the study of suppliers, consumers and their collaborations. The purpose of this study was to present a business management model based on supply chain management.Design/methodology/approachData were collected through in-depth interviews with 12 academic and executive football experts. After three steps of open, axial and selective coding based on grounded theory with a paradigmatic approach, the data were analysed, and a football supply chain management (FSCM) was developed. The proposed model includes three managerial components: upstream suppliers, the manufacturing firm, and downstream customers.FindingsThe football industry sector has three parts: upstream suppliers, manufacturing firm/football clubs and downstream customers. We proposed seven parts for the managerial processes of football supply chain management: event/match management, club management, resource and infrastructure management, customer relationship management, supplier relationship management, cash flow management and knowledge and information flow management. This model can be used for configuration, coordination and redesign of business operations as well as the development of models for evaluation of the football supply chain's performance.Originality/valueThe proposed model of a football supply chain management, with the existing literature and theoretical review, created a synergistic outcome. This synergy is presented in the linkage of the players in this chain and interactions between them. This view can improve the management of industry productivity and improve the products quality.

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