Personality traits and entrepreneurs
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Female entrepreneurs remain under-represented in an area traditionally dominated by men who rate highly in core masculine traits. But an emphasis on the value of possessing strong communal orientations could help entice more women into self-employment and consequently witness the emergence of an alternative approach to entrepreneurship. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.