Trust in open innovation – the case of a med-tech start-up

2017 ◽  
Vol 20 (1) ◽  
pp. 31-49 ◽  
Author(s):  
Nina Hasche ◽  
Gabriel Linton ◽  
Christina Öberg
Keyword(s):  
Open Innovation ◽  
Design Methodology ◽  
Content Type ◽  
Secondary Sources ◽  
Start Up ◽  
Data Capturing ◽  
Research Contribution ◽  
Number Of Parties ◽  
Start Ups

Purpose The literature has shown great interest in open innovation (OI), and also discussed its degree of openness based on, for example, the number of parties involved. Less is known, however, about what makes OI processes work. The purpose of this paper is to describe and discuss the importance of trust in OI, and the paper specifically focusses on a start-up company’s OI processes with collaboration parties. The paper points out how a lack of trust antecedents may disable such OI processes. Design/methodology/approach The empirical part of the paper consists of a case study on a medicine technology start-up. Interviews and analyses of secondary sources made up the main data capturing methods. Each collaboration between the start-up and another party is analysed through three trust antecedents: contractual, competence based, and goodwill. Findings The paper shows how either party may have chosen to discontinue the collaboration, based on the lack of competence or goodwill antecedents to trust. Specifically, the case indicates how the start-up discontinues the collaboration based on a perceived lack of goodwill, while the collaboration party bases its decision on competence deficits by the start-up. Originality/value The paper contributes to previous research through describing OI related to start-ups, and introducing trust antecedents as prerequisites for OI. To the literature on trust, trust mutuality makes a research contribution.

scholarly journals Accelerating chemical start-ups in ecosystems: the need for biotopes

2017 ◽  
Vol 20 (1) ◽  
pp. 135-152 ◽  
Author(s):  
Maarten J.G.M. van Gils ◽  
Floris P.J.T. Rutjes
Keyword(s):  
Open Innovation ◽  
Organizational Capacity ◽  
Innovation Process ◽  
Ecosystem Model ◽  
Innovation Ecosystem ◽  
Content Type ◽  
Start Up ◽  
Innovation Practices ◽  
Start Ups

Purpose The purpose of this paper is to clarify the relationship between start-ups and an innovation ecosystem. Start-ups need resources available in the ecosystem to grow, but experience organizational capacity limitations during their open innovation practices. This study frames the “open innovation” interface and discloses ways to accelerate the process of connecting start-ups’ demands to ecosystem’s supplies. Design/methodology/approach A case study was used to describe the development of a conceptual ecosystem model to frame the “open innovation” interface and its subsequent implementation at nine start-up hotspots in the Dutch chemical industry. To develop the ecosystem model, the system of innovation concept was enriched with the perspective of a chemical start-up to pinpoint critical resources for growth. Findings It is suggested that the most relevant “open innovation” interface for start-ups looking to grow is an innovation biotope: a well-defined, business-oriented cross-section of an ecosystem. All stakeholders in a biotope are carefully selected based on the entrepreneurial issue at stake: they can only enter the secured marketplace if they are able to provide dedicated solutions to start-ups. The biotope enables “open innovation in a closed system” which results in acceleration of the innovation process. Originality/value This is the first study to report on the definition and implementation of an innovation biotope as the “open innovation” interface between an ecosystem and start-ups. In addition, it provides a powerful tool, the ecosystem canvas, that can help both regional and national innovation systems to visualize their ecosystem and identify blind spots.

scholarly journals Open accelerators for start-ups success: a case study

2017 ◽  
Vol 20 (1) ◽  
pp. 80-111 ◽  
Author(s):  
Cinzia Battistella ◽  
Alberto F. De Toni ◽  
Elena Pessot
Keyword(s):  
Open Innovation ◽  
Research Question ◽  
Innovation Process ◽  
Open Approach ◽  
Content Type ◽  
Start Up ◽  
The One ◽  
Innovation Practices ◽  
Start Ups

Purpose The purpose of this paper is to investigate how the context of open innovation offered by accelerators can affect the successful growth of start-ups. The authors explore accelerators practices and tools in sustaining start-ups and increasing survival probability in their innovation process, with the aim of addressing the following research question: how can start-ups benefit from participation in an accelerator programme from an open innovation perspective? Design/methodology/approach A review of the literature on start-up successes and failures and on major practices in the open innovation paradigm was carried out, delineating them in the context of accelerators. Given the absence of literature on accelerator practices for supporting start-ups, and aiming at a comprehensive understanding of how the open environment within the accelerator influences a start-up’s survival (or even success) by mitigating the probability of failure, the authors conducted an exploratory case study in an English accelerator. Findings The open innovation practices mediated by an accelerator and the ones that are not covered, but that can benefit a start-up’s survival, are shown. On the one hand, main effective practices, such as dyadic co-creation with accelerator network partners and crowdsourcing, are revealed to address mostly the lack of, or wrong direction in, product, marketing and relative managerial abilities, which are not usually owned by a start-up due to its “newness”. On the other hand, some causes of failures, such as the intrinsic characteristics of founder teams, do not seem to be addressed by an open approach and neither does participation in an accelerator programme. Originality/value This paper is the first to study and link the literature on accelerators, start-ups and open innovation.

Outsourcing in startups

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Fernanda Kalil Steinbruch ◽  
Bernardo Soares Fernandes ◽  
Leandro da Silva Nascimento ◽  
Paulo Antônio Zawislak
Keyword(s):  
Design Methodology ◽  
Development Stage ◽  
Attractive Alternative ◽  
Content Type ◽  
Core Business ◽  
Secondary Sources ◽  
The Core ◽  
Management Literature ◽  
Structure Knowledge

Purpose The purpose of this paper is to identify the main activities that startups outsource and the elements involved in outsourcing decisions. Design/methodology/approach A multi-case study composed of Brazilian startups was conducted. Data through interviews and secondary sources were obtained. Two groups of startups were considered and analyzed comparatively: startups in the development stage and in the sales stage. Findings The findings show that even though the literature suggests that the core business should not be outsourced, some startups do have to outsource this kind of activity. That was the main difference found between startups in the sales stage and in the development stage: the former group has a solid structure, knowledge and resources, so they can keep the core business inside the firm; whereas the latter group has little experience, scarce knowledge and resources, making outsourcing a more attractive alternative. Originality/value Theoretically, this paper approaches a perspective underexplored in the innovation and management literature: outsourcing in startups. It highlights how outsourcing, as a decision between making and buying, can help startups to improve success potential. In practice, this paper discusses and demonstrates why and what can be outsourced by startups in the development and in the sales stages to overcome their limitations and, consequently, achieve better innovative results.

David’s view of Goliath in open innovation

2017 ◽  
Vol 33 (4) ◽  
pp. 1-3
Keyword(s):  
Open Innovation ◽  
Design Methodology ◽  
Open Spaces ◽  
Content Type ◽  
Start Up ◽  
The Us ◽  
Pertinent Information ◽  
Stereotypical Image ◽  
Practical Implications ◽  
Super Cool

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The stereotypical image of a new start-up has probably been driven either by pictures in Wired magazine – where they are super-cool, achingly on-trend lofts with huge open spaces and juicing machines – or by the US sitcom Silicon Valley where young men are sat in some guy’s kitchen fighting over the least rancid mug for a cup of instant coffee. There is a happy medium, and it is a very large place as almost no start-up is like this, and they are like almost everything else. They are probably like the very office you work in every single day. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

“For a colleen's complexion”: soap and the politicization of a brand personality, 1888-1916

2014 ◽  
Vol 6 (1) ◽  
pp. 29-55 ◽  
Author(s):  
John Philip O'Connor
Keyword(s):  
Twentieth Century ◽  
Design Methodology ◽  
Brand Personality ◽  
Original Research ◽  
Home Rule ◽  
Content Type ◽  
Secondary Sources ◽  
History Of ◽  
The Uk

Purpose – The aim of this paper is to examine how the “colleen” archetype was used in the creation of a successful brand personality for a range of soap manufactured in Ireland during the early twentieth century. It reveals the commercial and political agendas behind this move and the colleen's later application to Ulster unionist graphic propaganda against Home Rule between 1914 and 1916. Design/methodology/approach – This case study is based on an analysis of primary and secondary sources; the former encompassing both graphic advertising material and ephemera. Findings – This paper demonstrates how contemporary pictorial advertising for colleen soap was suffused with text and imagery propounding Ulster's preservation within the UK. It also suggests that the popularity of this brand personality may have been a factor in the colleen's appropriation for propaganda purposes by certain strands within Ulster unionism. Originality/value – This paper is based on original research that expands the historical corpus of Irish visual representation, while also adding notably to discourses within the History of Marketing and Women's History.

scholarly journals Experiential sponsorship activation at a sports mega-event: the case of Cisco at London 2012

2017 ◽  
Vol 7 (4) ◽  
pp. 404-425 ◽  
Author(s):  
Leah Gillooly ◽  
Philip Crowther ◽  
Dominic Medway
Keyword(s):  
Design Methodology ◽  
Design Principles ◽  
Content Type ◽  
Secondary Sources ◽  
London 2012 ◽  
The Creation ◽  
Effective Use ◽  
Mega Event ◽  
Practical Implications

Purpose The purpose of this paper is to explore the application of event design principles in the creation and execution of effective experiential sponsorship activations (ESAs) by B2B brands and examine the challenges posed by the sponsorship context to sponsors seeking to create ESAs, with proposed potential solutions. Design/methodology/approach A case study of Cisco’s ESA activities as part of its London 2012 Olympic and Paralympic Games sponsorship activation is developed, drawing on interviews with key Cisco employees and secondary sources of data, both internal and external to Cisco. Findings Blending the event design principles typically associated with B2B events with those more commonly found in corporate hospitality or B2C events enables sponsors to address the cognitive needs of attendees as business representatives, while also satisfying their needs as individuals seeking more sensorial experiences. Effective use of event design principles, creative marketing and promotion, and collaboration with other sponsors allow brands to overcome constraints placed on them by the unpredictable nature of sponsorship, sponsorship rights agreements and the increased clutter in the sponsorship environment. Research limitations/implications Existing knowledge on sponsorship activation is extended, drawing on principles of event design to offer a sponsor-focused perspective on the creation and execution of effective ESAs for B2B brands. Existing thinking around B2B event design is challenged and augmented when considering its application to ESA design. Practical implications Inter-sponsor collaboration and the blending of cognitive and sensorial elements of event design are important for sponsors seeking to create and deliver effective ESAs. Originality/value The paper draws on the event design literature to appraise the execution of ESA by B2B brands within the context of event sponsorship.

scholarly journals Family members as hybrid owner-managers in family-owned newspaper companies: handling multiple institutional logics

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Börje Boers ◽  
Thomas Andersson
Keyword(s):  
Design Methodology ◽  
Family Firms ◽  
Family Members ◽  
Institutional Logics ◽  
Content Type ◽  
Secondary Sources ◽  
Study Approach ◽  
Empirical Material

PurposeThis article aims to increase the understanding of the role of individual actors and arenas in dealing with multiple institutional logics in family firms.Design/methodology/approachThis study follows a case-study approach of two family-owned newspaper companies. Based on interviews and secondary sources, the empirical material was analysed focussing on three institutional logics, that is, family logic, management logic and journalistic logic.FindingsFirst, the authors show how and in which arenas competing logics are balanced in family-owned newspaper companies. Second, the authors highlight that family owners are central actors in the process of balancing different institutional logics. Further, they analyse how family members can become hybrid owner-managers, meaning that they have access to all institutional logics and become central actors in the balancing process.Originality/valueThe authors reveal how multiple institutional logics are balanced in family firms by including formal actors and arenas as additional lenses. Therefore, owning family members, especially hybrid owner-managers, are the best-suited individual actors to balance competing logics. Hybrid owner-managers are members of the owner families who are also skilled in one or several professions.

A relational view of start-up firms inside an incubator: the case of the ARCA consortium

2018 ◽  
Vol 21 (4) ◽  
pp. 601-619 ◽  
Author(s):  
Davide Di Fatta ◽  
Francesco Caputo ◽  
Gandolfo Dominici
Keyword(s):  
Design Methodology ◽  
Single Case ◽  
Research Approach ◽  
Short Term ◽  
Collaborative Relationships ◽  
Content Type ◽  
Start Up

Purpose Analyzing the entrepreneurial ecosystem related to the ARCA consortium, the purpose of this paper is to study the relationships among the start-up firms inside an incubator. Design/methodology/approach Thanks to the adoption of the relationships concentric model and the density concentric model, the paper highlights the role of relational conditions for innovative projects in partnership among the incubated firms. Reflections herein are tested via a qualitative research approach based on a single case study: the ARCA consortium. Findings This research found that about 32 percent of relationships inside the incubator support the emergence of short-term relationships among the incubated firms. Furthermore, about 18 percent of the relationships support the emergence of strong collaborative strategies for the implementation of long-term relationships resulting in innovative pathways: innovative projects in partnership. Originality/value The most interconnected firms inside the incubator are those that play a central role also in the innovation pathway developing the higher number of innovative project in partnership. This finding emphasizes a correlation between collaborative relationships and innovation inside an incubator ecosystem.

Open innovation fails to drive gender issues

2014 ◽  
Vol 30 (5) ◽  
pp. 10-12
Keyword(s):  
Case Studies ◽  
Open Innovation ◽  
Design Methodology ◽  
Reading Time ◽  
Gender Issues ◽  
Content Type ◽  
Motor Industry ◽  
Pertinent Information ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and to pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds his own impartial comments and places the articles in context. Findings – Classical management ideals have a strong masculine character. Open innovation would appear to offer opportunities to overcome this mentality. However, a case study from within the motor industry suggests that masculine “discourses” tend to be reproduced rather than challenged by open innovation. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers’ hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and an easy-to-digest format.

Playing the long game

2018 ◽  
Vol 34 (1) ◽  
pp. 10-12
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
Content Type ◽  
Start Up ◽  
Pertinent Information ◽  
Start Ups ◽  
Practical Implications ◽  
Angel Investors

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The pages of glossy business magazines are filled with long articles, short anecdotes, and visualizations of how Company A fosters creativity by allowing play time for employees, and how Company B has installed slides instead of stairs and offers free pizza. Indeed, it will not be long before one wacky start-up decides to put-up the bar and give all employees the rest of the year off to “ideate and channel their inner creativity”. The business magazines love showcasing these kinds of start-ups as people love to read about them – although there never seems to be many follow-ups in just how many of them saw their fifth year of activity after the cash from angel investors was burned through. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

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