The bottom of the pyramid: an integrative approach

2015 ◽  
Vol 10 (1) ◽  
pp. 2-15 ◽  
Author(s):  
Samuel Rabino
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Knowledge Economy ◽  
Action Plan ◽  
Product Development Process ◽  
Integrative Approach ◽  
Bottom Of The Pyramid ◽  
Global Knowledge ◽  
Conceptual Approach ◽  
Content Type

Purpose – The purpose of this paper is to examine the concept of the bottom of the pyramid (BOP) in the context of the knowledge economy. Design/methodology/approach – A conceptual approach integrating the BOP perspective, diffusion of innovations, and the new product development process. Findings – This paper structures a framework that might be helpful in advancing the competitiveness and product development capabilities of multinationals. Practical implications – The paper provides managers of multinational companies with an organized way of evaluating opportunities in BOP markets in the context of a global knowledge economy. Originality/value – The paper incorporates ideas and theories from three business and marketing fields into a framework that could be used as basis for an action plan.

Toward the development of new product ideas: asymmetric effects of team cohesion on new product ideation

2015 ◽  
Vol 30 (7) ◽  
pp. 855-866 ◽  
Author(s):  
Tanawat Hirunyawipada ◽  
Audhesh K. Paswan ◽  
Charles Blankson
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Development Process ◽  
New Product ◽  
Product Development Process ◽  
Content Type ◽  
Team Members ◽  
Development Teams ◽  
Task Cohesion ◽  
Relational Aspect

Purpose – The purpose of this paper is to investigate asymmetric effects of team cohesion and team members’ relational qualification on the creativity of new product ideas. Design/methodology/approach – Structural equation modeling was conducted on survey data collected from 195 new product development practitioners in various US high-technology industries. Findings – The study suggests that creative and potentially successful product ideas include three dimensions – usefulness for customers, and novelty for customers and usefulness for the firms (i.e. enhancement efficiency and effectiveness of companies’ new product development process). By focusing on a relational aspect of new product development teams, the study shows that team task cohesion mediates the relationship between the antecedents (team members’ organizational commitment and social competency) and the three outcome dimensions of a successful product idea (novelty, usefulness to customers and usefulness to the firm). The team members’ interpersonal relationship has no positive association with task cohesion and the desirable qualifications of product ideas. Research limitations/implications – An ideation team’s socially competent members who identify with their organization are likely to be attracted to a given task. This task cohesion, in turn, enhances the creativeness of the development of product ideas. Practical implications – To generate fruitful product ideas using a team approach, companies should make sure that their new product ideation teams achieve a sense of mutual commitment to the given ideation tasks, develop a feeling of belongingness and ownership toward the firms and include members who have good social and interpersonal skills. However, the possession of strong social cohesion is not essential for the teams. Originality/value – This study provides novel insights concerning the relational aspect of product development teams assigned to the initiation phase (front end) of a new product development process.

New product development-processes in the fashion industry

2019 ◽  
Vol 10 (3) ◽  
pp. 689-708 ◽  
Author(s):  
Rora Puspita Sari ◽  
Nabila Asad
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Financial Analysis ◽  
New Product ◽  
Product Development Process ◽  
Fashion Industry ◽  
Structured Interviews ◽  
Product Lines ◽  
Content Type ◽  
Development Processes

Purpose The purpose of this paper is, first, to examine the design requirements of Islamic fashion in the new product-development process; second, to explore the different practices of new product-development activities from successful and unsuccessful new product lines; and third, to investigate the sequence of the new product-development practice in the fashion industry, specifically the Islamic fashion industry in Indonesia. Design/methodology/approach Questionnaires were distributed and semi-structured interviews were conducted to collect information regarding the practice of the new product-development activities. The Mann–Whitney U test was performed based on the quality of the new product-development activities of 100 Islamic fashion firms, including five innovative companies that had won several awards in Indonesia. An analysis of the extent to which fashion firms were engaging in new product-development activities provided a more detailed picture of the sequence of those activities. Findings Islamic norms were adapted during the early design and promotional phases of new product development in Islamic fashion. Various choices of design and colour in Islamic fashion were also perceived as a way of preaching to women to dress more accordingly to the Islamic norm. The new product-development activities that were conducted differently for successful vs unsuccessful new product lines were idea conceptualisation, market analysis, technical and engineering analysis, financial analysis and commercialisation. The commercialisation phase was given the least priority of all the activities. Nevertheless, it contributed to the very first communication to the customers about new product lines. Originality/value This study makes an important contribution to the deeper and more detailed research on how Islamic fashion companies perceive Islamic values during new product developments and how they perform new product-development activities between successful and unsuccessful products.

Circular product design: strategies, challenges and relationships with new product development

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marina Fernandes Aguiar ◽  
Jaime A. Mesa ◽  
Daniel Jugend ◽  
Marco Antonio Paula Pinheiro ◽  
Paula Paula De Camargo Fiorini
Keyword(s):  
Product Development ◽  
Product Design ◽  
New Product Development ◽  
Circular Economy ◽  
Development Process ◽  
New Product ◽  
Research Area ◽  
Product Development Process ◽  
Design Strategies ◽  
Content Type

PurposeAlthough product design is a fundamental element in the transition towards the circular economy, the knowledge of practices, methods and tools oriented to circular product design has not been widely developed. This study aims to contribute to the circular economy research area by investigating and analyzing the main design approaches to circular products and their relationship to new product development.Design/methodology/approachThe authors conducted a systematic review and qualitative analysis of 120 articles. In these studies, the authors analyzed aspects such as design strategies used, the barriers to the adoption of circular product design and the relationships between the phases of new product development processes with circular product design studies.FindingsThe findings revealed that the circular product design approach has added new design strategies to those already recommended by ecodesign, such as multiple use cycles, emotional durability and biomimicry. Furthermore, the results showed that most circular product design articles focus on the planning and concept development phases of the new product development process.Originality/valueIn this article, the authors systematized the findings of an emergent research area: the development of new products for the circular economy. Its main contributions lie in the identification of design strategies, the classification of Design for X approaches, analysis of such approaches during the new product development process and discussion of their main barriers. Finally, this study presents contributions for managers and designers who are starting the transition to a circular strategy.

Digital-physical product development: a qualitative analysis

2019 ◽  
Vol 22 (2) ◽  
pp. 315-334 ◽  
Author(s):  
Stine Hendler
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Physical Process ◽  
Organization Theory ◽  
Product Development Process ◽  
Research Model ◽  
Content Type ◽  
Physical Product ◽  
The Impact

Purpose The purpose of this paper is to investigate how digital and physical product development can be successfully coordinated and which new product development and contextual practices are suitable for the combined digital-physical product development process. Design/methodology/approach The paper is based on a multiple-case study within one company with three digital-physical product development projects as the units of analysis. The data collection and analysis are guided by an existing research model. The case study is used deductively to illustrate the model. Findings When combining digital and physical development processes, one or both need to change. This may lead to sub-optimization of one or both of the processes but optimizes the combined digital-physical process. Various development and coordination practices as well as contextual measures must be put into place to improve fit to the digital-physical process characteristics and mixed materiality. Research limitations/implications The paper illustrates the research model with case evidence and suggests tentative theory in the form of propositions. Further research needs to explore the impact of the practices and contextual measures proposed. Practical implications This research proposes a range of conditions facilitating the successful development of digital-physical products. Originality/value This paper is among the first to empirically explore the complex process of digital-physical product development. Taking a process perspective and focusing on organizational and managerial practices and the influence of context, organization theory is used as the theoretical lens.

New product development process in apparel industry using Industry 4.0 technologies

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ganguli Eranga Harshamali Wijewardhana ◽  
Samanthi Kumari Weerabahu ◽  
Julian Liyanage Don Nanayakkara ◽  
Premaratne Samaranayake
Keyword(s):  
Life Cycle ◽  
Product Development ◽  
New Product Development ◽  
Industry 4.0 ◽  
Descriptive Analysis ◽  
Geographical Location ◽  
New Product ◽  
Apparel Industry ◽  
Product Development Process ◽  
Content Type

PurposeThe main purpose of this paper is to assess the technological view of apparel new product development (NPD) process through a framework for improving the efficiency of NPD process in Sri Lankan apparel industry.Design/methodology/approachThe study uses literature review, a survey and in-depth interviews of industry experts for data collection. Descriptive analysis and correlation analysis are used to identify the relationship between NPD process performance and Industry 4.0 (I4) technology components.FindingsAll technology components are enablers of NPD process, yet the relative importance of technology components varies within the NPD life cycle. Technoware is identified as the most significant, while Humanware component is the least significant for the advancement of I4 technologies in the NPD process.Research limitations/implicationsDespite the novelty of research investigation into NPD process using I4 technologies in apparel industry, it is limited to one geographical location and a small segment of the industry.Practical implicationsThis paper assists apparel industry practitioners to better understand and prioritize I4 technology components in the NPD life cycle for their successful adoption and for reaping the benefits.Originality/valueThis research generates new knowledge on the adoption of I4 technologies using industry insights into technology components mapped/aligned with key stages of NPD life cycle.

CEO transformational leadership and the new product development process

2016 ◽  
Vol 37 (6) ◽  
pp. 730-749 ◽  
Author(s):  
Tharnpas Sattayaraksa ◽  
Sakun Boon-itt
Keyword(s):  
Transformational Leadership ◽  
Organizational Learning ◽  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Product Development Process ◽  
Equation Modeling ◽  
Strong Impact ◽  
Content Type ◽  
Innovation Culture

Purpose – The purpose of this paper is to examine the linkages between CEO transformational leadership and the new product development (NPD) process through organizational learning and innovation culture. Design/methodology/approach – A large-scale survey by a sample of 269 manufacturing firms in Thailand was conducted. Structural equation modeling was used to test the proposed relationships. Findings – CEO transformational leadership was strongly and positively associated with organizational learning and innovation culture. Additionally, organizational learning and innovation culture were positively related to the NPD process. Practical implications – Managers should pay more attention to organizational learning since it has a strong impact on the NPD process. CEOs with an innovation-oriented attitude should develop their transformational leadership to support organizational learning and an innovation culture. Originality/value – The study extends the understanding of the connections between CEO transformational leadership and the NPD process. The results highlight the mediating roles of organizational learning and innovation culture on the relationship between CEO transformational leadership and the NPD process.

Using needs assessment as a learning tool in the product development process

2014 ◽  
Vol 26 (8) ◽  
pp. 529-544 ◽  
Author(s):  
Denise M. Cumberland ◽  
Rod P. Githens
Keyword(s):  
Product Development ◽  
Needs Assessment ◽  
New Product Development ◽  
Development Process ◽  
Stakeholder Analysis ◽  
New Product ◽  
Product Development Process ◽  
Content Type ◽  
Needs Assessments ◽  
Quick Service

Purpose – The purpose of this case study was threefold. First, to examine whether a needs assessment can work in the context of an organization’s new product development process to identify the gap between what “is” occurring and what “should” be occurring. Second, to investigate how a well-known stakeholder classification system can be adopted in a practitioner setting. Third, to identify why the new product development process derailed in a quick-service restaurant chain. Design/methodology/approach – A Fortune 200 quick-service restaurant chain provided the setting for a case study on the new product development (NPD) process. Data were gathered from multiple stakeholder groups using interviews and a survey questionnaire. Findings – Findings support the adaptability of needs assessment as a learning tool to help organizations identify and address performance gaps. A second finding was the applicability of the Mitchell et al. (1997) classification system to identify and prioritize groups of stakeholders. Finally, this study revealed that the specific activities involved in the NPD process were not codified, and that the restaurant chains cross-functional team was not adhering to the process due to a lack of training. Research limitations/implications – The specific setting may limit the generalizability of findings. Future research could determine the applicability in other settings. Practical implications – This study provides useful insights for applying needs assessments in conjunction with a stakeholder analysis when problems arise in the product development process. Originality/value – The study contributes to understanding around product development learning tools and provides impetus for the adoption of needs assessments and stakeholder analysis when deficiencies in the process occur.

scholarly journals Why do some UK SMEs still find the implementation of a new product development process problematical?

2007 ◽  
Vol 45 (2) ◽  
pp. 235-251 ◽  
Author(s):  
Jonathan D. Owens
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Products ◽  
Empirical Support ◽  
New Product ◽  
Senior Management ◽  
Product Development Process ◽  
Management Support ◽  
Term Survival ◽  
Content Type

PurposeThe long‐term survival of a business often hinges on its ability to successfully introduce new products into the marketplace. These new products and their successful development can be the lifeblood of a company. This paper aims to examine why product development delays occur in SMEs, the nature of these delays, and what can be done in order to avoid them.Design/methodology/approachThis research is exploratory in nature and provides empirical support to several propositions found in the innovation management literature on the development of new products.FindingsVarious reasons for delays in new product development are found, including poor definition of product requirements, technological uncertainties, senior management support, lack of resources, and poor project management. Major concerns raised included management and organisational style, lack of attention to detail, limited support for innovation, lack of strategic thinking, and poor manufacturing capabilities.Originality/valueThe consistent development and introduction of new products that customers value can be an important criterion for business growth and prosperity. Suggestions to help accelerate the NPD process in SMEs are presented, including active and visible senior management commitment, early involvement of functional groups, the introduction of new work methods, early market/technical testing, and effective new product organisations.

Ch’ulel Mendoza, the spa with a difference: a case study of new product development in the wellness industry

2017 ◽  
Vol 7 (3) ◽  
pp. 1-23
Author(s):  
Gina Marano ◽  
Tony Henthorne ◽  
Babu George
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Latin American ◽  
New Product ◽  
Business Plan ◽  
Business Environment ◽  
Subject Area ◽  
Product Development Process ◽  
Content Type

Subject area Hospitality and Tourism. Study level/applicability Senior undergraduate level and graduate level. Case overview This case study charts out the development of a business plan for Ch’ulel Mendoza, a hypothetical all-villa resort nestled against the Andes Mountains, where guests enjoy luxurious wine-infused spa treatments. The business plan has to be comprehensive because it should become the basis of a turnkey project for potential investors. Ch’ulel Mendoza is surrounded by the lush vineyards of some of the most famous wine estates in Argentina. The spa, facilities and services pay homage to the wine-growing heritage of the region, promoting wine to its guests as both pleasurable for consumption and conducive to healthy living. The architectural design speaks directly to the vines themselves: the earth-covered spa is where guests soak up the healing nutrients in the vinotherapy and water treatments, much like the roots are nourished by the elements and water in the soil; the resort area embraces the outdoors with decks, open patios and pools where guests can bask in the sun and enjoy other natural elements, just like the grape plants themselves. Once it becomes operational, Ch’ulel Mendoza will symbolize a blend of wellness, recreation and the charm of the Latin American culture. Expected learning outcomes Develop a comprehensive business plan for a new business, understand the business environment, prepare a strengths, weaknesses, opportunities and weaknesses analysis, develop functional (marketing, finance, human resources, operations, etc.) plans and understand the opportunities and challenges in the new product development process. Subject code CSS: 12: Tourism and Hospitality.

A new way to diagnose the new product development process based on recurring current reality trees

2019 ◽  
Vol 25 (4) ◽  
pp. 667-687
Author(s):  
Janaina Mascarenhas Hornos da Costa ◽  
Creusa Sayuri Tahara Amaral ◽  
Sânia da Costa Fernandes ◽  
Henrique Rozenfeld
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Management Practices ◽  
New Product ◽  
Controlled Experiment ◽  
Product Development Process ◽  
Control Group ◽  
Content Type ◽  
Efficiency And Effectiveness ◽  
Current Reality

Purpose The purpose of this paper is to propose and describe a method that uses recurrent problems to increase the efficiency and effectiveness of the diagnosis of new product development (NPD) processes and supports the identification of improvement opportunities. The proposed method, called Diagile, is based on recurrent current reality trees (CRTs) and is a new way of building CRTs that includes best project management practices, and the identification and prioritization of improvement opportunities. To support the execution of the method, recurrent problems were identified and a computational tool to aid the diagnosis, a database of improvement opportunities and an automated spreadsheet to prioritize improvement projects were developed. Design/methodology/approach The proposed method was evaluated through a controlled experiment at a multinational manufacturer of office supplies. Findings The results achieved confirm that the use of the Diagile method increases the diagnostic efficiency and effectiveness when compared to diagnoses performed by the traditional CRT method. Research limitations/implications The validity of the method must be tested on a larger scale, since this work involved only one controlled experiment for this purpose. The experiment involved the participation of postgraduate research assistants, who cannot be considered specialists in the diagnosis of NPD. One could question whether the method will be as helpful for proficient users as well. The authors did not have proficient users available to run the experiment. However, the authors believe that such a specialist would save time in carrying out a diagnosis with Diagile, and also be more effective in validating the diagnosis. However, this assumption could not be tested here and can therefore be considered a limiting factor of the experiment. Nevertheless, the positive results of the evaluations of the companies and users of the two case studies corroborate the statement that the objective of this work was attained. Practical implications The greater efficiency and effectiveness provided by the proposed Diagile method was also evident in the identification and prioritization of improvement opportunities. The experimental group drew up a more relevant and coherent list of improvement projects than the control group, and provided documentation for these projects in the form of project charts. The authors believe these results can be of a great impact if implemented by practitioners. Originality/value This paper proposes a new way to perform diagnostic of NPD process. In particular, this process is well known to be highly strategic, nevertheless, normally excluded out of improvement initiatives because of its complexity. The diagnostic method proposed is a powerful tool to assist practitioners finding systemic improvement opportunities, expanding the assessment to all dimensions of a business process, e.g. people, technology and process activities.

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