Social network technology (SNT) as a tool and a social actor: from self-verification to SNT use

2020 ◽  
Vol 30 (5) ◽  
pp. 1329-1351
Author(s):  
Jinyoung Min ◽  
Youngjin Yoo ◽  
Hyeyoung Hah ◽  
Heeseok Lee
Keyword(s):  
Social Network ◽  
Structural Equation ◽  
Equation Modeling ◽  
Network Technology ◽  
Social Actor ◽  
Ideal Self ◽  
Content Type ◽  
Twitter Users ◽  
Verification Process ◽  
Usage Context

PurposeRather than viewing social network technology (SNT) as a mere tool to access a networked audience, we emphasize its role as both a means and a social actor to help verify people’s self-images in an online social context.Design/methodology/approachDrawing upon self-verification theory, this study investigates a mechanism of how users are willing to use SNTs continuously through the cognitive and affective reactions on two different SNTs. Structural equation modeling was used via data collected from 320 Facebook and 313 Twitter users.FindingsOur results demonstrated that Facebook users regard it only as a useful tool for presenting self-images, while Twitter users are likely to feel an emotional attachment to technology as a social actor when ideal self-verification is gained, and that different types of SNTs create differential contexts for self-verification.Research limitations/implicationsThis study suggests a new lens to understand SNT’s role as a social actor in the self-verification process, further identifying the SNT context in which SNT takes different roles.Practical implicationsIn a certain SNT usage context, users are attached to SNTs, suggesting SNT providers consider features that enable SNT users to fulfill their own self-verification motives.Originality/valueThis study explores the roles of SNTs from a self-verification perspective. Our conceptualization of technology as a self-verifying social actor can further extend existing discussions on the role of SNT in response to self-verifying needs, while also promoting the continued use of SNTs in the future.

An empirical investigation of the continuance intention using the bullet curtain

2019 ◽  
Vol 13 (1) ◽  
pp. 235-254 ◽  
Author(s):  
Mengdi Wang ◽  
Dong Li
Keyword(s):  
Social Network ◽  
Structural Equation ◽  
Information Overload ◽  
Self Regulation ◽  
Final Analysis ◽  
Equation Modeling ◽  
Online Video ◽  
Continuance Intention ◽  
Content Type ◽  
Negative Effect

PurposeIn accordance with Bagozzi’s self-regulation theory, the aim of this paper is to explore the enablers and inhibitors of continuance intention from the perspective of bullet curtain, a new form of commentary on online video websites.Design/methodology/approachA total of 350 questionnaires were collected for the final analysis (covering 101 questionnaires for the pilot test) from China’s bullet curtain website. To analyze the model, the authors adopted SmartPLS 3.2, a structural equation modeling software.FindingsAs the results suggest, there is a positive correlation between satisfaction and continuance intention and a negative association between social network fatigue and continuance intention. In addition, synchronicity between the comments and video content, a dimension of synchronicity proposed in this study, improves the satisfaction. Furthermore, information overload significantly intensify social network fatigue.Practical implicationsThe results help bullet curtain providers offer better interactive environment and improve websites’ functions to stimulate users.Originality/valueBy combining positive effect and negative effect of commentary, this study investigates Bagozzi’s theory in a context of bullet curtain. Besides, combinations of these factors help to gain insights in how the bullet curtain works in online video websites. These offer useful guidelines for managers to optimize a better system.

Enterprise social network (ESN) systems and knowledge sharing: what makes it work for users?

2019 ◽  
Vol 50 (2) ◽  
pp. 305-327
Author(s):  
Abhishek Kalra ◽  
Rupashree Baral
Keyword(s):  
Social Network ◽  
Knowledge Sharing ◽  
Structural Equation ◽  
Least Squares Method ◽  
Equation Modeling ◽  
Top Management ◽  
Management Support ◽  
Cross Sectional ◽  
Content Type ◽  
Enterprise Social Network

Purpose Enterprise Social Network (ESN) systems have emerged as the technology of choice to bolster and support organizational efforts for harnessing embedded knowledge. However, a lack of understanding about it limits the optimization of its potential. Hence, this paper aims to assess the role of hedonic motivation, network externalities (NE) and top management support in conjugation with the unified theory of acceptance and use of technology theory to understand ESN’s usage for knowledge sharing. Design/methodology/approach Data were collected from 187 ESN users through a survey questionnaire and subsequently analyzed using variance-based structural equation modeling using the partial least squares method. Findings ESNs are used both for utilitarian and hedonic purposes. Furthermore, the results also bring out the importance of externalities arising from an extensive network of users and complimentary services, as well as support regarding resources and recognition from the top management toward reinforcing the benefits of using ESNs. Research limitations/implications This study advances earlier knowledge by assessing the actual usage of ESNs for knowledge sharing. It takes into consideration multiple input variables, namely, performance expectancy, effort expectancy, NE amongst others to best resonate with the key factors driving its adoption and usage by an individual. However, because of the cross-sectional research design, causality can only be inferred. Practical implications The organizations are recommended to have in place the measures for attaining optimal usage of ESNs, and in turn, witness knowledge moves around in ways unfathomable. Steps should be taken to develop tools and ecosystems to provide users affordances for both increasing productivity, as well as opportunities for gaining pleasure. Originality/value This study is one of its kind effort to synthesize the knowledge about the ESNs in an Indian context. It provides fascinating insights into the determinants of intention and usage of ESNs for knowledge sharing.

Study on farmers land consolidation adaptation intention

2018 ◽  
Vol 10 (4) ◽  
pp. 666-682 ◽  
Author(s):  
Abrham Tezera Gessesse ◽  
Houjian Li ◽  
Ge He ◽  
Araya Alemie Berhe
Keyword(s):  
Social Network ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Rehabilitation Program ◽  
Land Consolidation ◽  
Equation Modeling ◽  
Content Type ◽  
Face To Face ◽  
Effects Of Media ◽  
The Impact

Purpose The purpose of this paper is to examine the effects of media and social network in the development of farmers land consolidation (LC) awareness, perception and adaptation intention decisions. Design/methodology/approach A face-to-face interview was carried out with randomly selected farmers from three districts (Neijiang, Ya’an and Dujiangyan) of Sichuan province, China. A structural equation modeling (SEM) technique was used to test the conceptual framework of this study. The SEM was set to confirmatory factor analysis of the measurement and structural models for maximum likelihood estimate by means of IBM-AMOS to capture the models goodness-of-fit. Findings The result indicates that social network contributes a significant role in the development of farmers LC awareness, perception and adaptation intention decisions than media. The total (direct and indirect) effect of social network and media toward the farmers LC adaptation intention is 56.7 and 14 percent, respectively. When farmers are aware and perceived of LC and rehabilitation program, their adaptation intention improves significantly. Therefore, social network is a useful tool in improving the awareness, perception and adaptation intention decisions of Sichuan farmers compared to media. Originality/value This study tests the applicability of SEM techniques to understand the farmers LC adaptation intentions; and synthesizes the impact of social network and media in the development of the farmers LC awareness, perception as well as adaptation intentions. This study serves as an outline for assessing the adaptation intention of farmers toward sustainable land management.

The effect of network externality on mobile social network site continuance

2015 ◽  
Vol 49 (3) ◽  
pp. 289-304 ◽  
Author(s):  
Tao Zhou
Keyword(s):  
Social Network ◽  
Structural Equation ◽  
Network Size ◽  
Perceived Usefulness ◽  
Network Externality ◽  
Equation Modeling ◽  
Privacy Concern ◽  
Mobile Social Network ◽  
Content Type ◽  
User Adoption

Purpose – The purpose of this paper is to examine the effect of network externality on users’ continuance of mobile social network sites (SNS). Design/methodology/approach – Based on the 230 valid responses collected from a survey, structural equation modeling was employed to examine the research model. Findings – The results indicated that network externality, which includes referent network size and perceived complementarity, has a significant effect on perceived usefulness and flow. Privacy concern affects perceived usefulness, flow and privacy risk. These three factors determine continued use. Originality/value – Previous research has focussed on the effects of motivations such as perceived value on user adoption of SNS. The effect of network externality on user continuance has seldom been examined. This research tries to fill the gap.

Creating consumer-based brand equity for customers by brand experience

2019 ◽  
Vol 11 (6) ◽  
pp. 1443-1464 ◽  
Author(s):  
Davood Feiz ◽  
Hadi Moradi
Keyword(s):  
Brand Equity ◽  
Structural Equation ◽  
Design Methodology ◽  
Equation Modeling ◽  
Brand Experience ◽  
Ideal Self ◽  
Content Type ◽  
West Azerbaijan ◽  
Staff Behavior ◽  
Brand Satisfaction

Purpose The purpose of this paper is to investigate the effect of brand experience on brand equity dimensions in the perspective of customers (including brand identification, physical quality, staff behavior quality, brand awareness, ideal self-congruence and life style-congruence) on brand satisfaction and loyalty in Iranian banking industry. Design/methodology/approach The author designed the conceptual model of the research based on the existing relationships between the research variables and the proposed hypotheses. By a questionnaire, the opinion of 288 customers and clients of selected branches of Melli and Tejarat banks were collected in two Provinces, including East and West Azerbaijan Provinces. The research hypotheses were tested using structural equation modeling. Findings The results of the paper showed that the brand experience directly affected all dimensions of brand equity. Also, the results indicated that except for lifestyle congruence, other dimensions of equity directly affected the customers' brand satisfaction. Originality/value This paper is significant, because it addresses the experience relationships and brand equity with the perspective of the customers of banks in an Islamic country, which affects the development of branding literature.

Do stereotypes matter for brand attachment?

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Arnold Japutra ◽  
Sebastian Molinillo ◽  
Yuksel Ekinci
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Ideal Self ◽  
Destination Branding ◽  
Brand Attachment ◽  
Content Type ◽  
Stereotype Content ◽  
Modeling Analysis ◽  
Destination Brand

PurposeThis study aims to investigate the role of destination brand stereotypes in predicting destination brand attachment (DBA).Design/methodology/approachUsing survey data from 612 Indonesian respondents, the conceptual framework is tested by applying structural equation modeling analysis.FindingsThe results show that the four components of destination branding contribute to DBA through brand stereotypes.Originality/valueBased on the stereotype content model, this study explores how two cognitive (i.e. brand awareness and perceived quality) and two affective (i.e. ideal self-congruence and enduring culture involvement) components build destination brand stereotypes, which in turn increase DBA.

Cognitive antecedents and affective consequences of customers’ self-concept in brand management

2019 ◽  
Vol 31 (5) ◽  
pp. 2114-2128 ◽  
Author(s):  
Jiseon Ahn
Keyword(s):  
Structural Equation ◽  
Brand Management ◽  
Service Providers ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Service Research ◽  
Ideal Self ◽  
Content Type ◽  
Tourism And Hospitality

Purpose This study aims to analyze the antecedents and consequences of customers’ actual and ideal self-congruence in the tourism and hospitality context. This research analyzes playfulness (e.g. creative- and enjoyment-based), self-congruence (e.g. actual and ideal self-congruence) and passion (e.g. harmonious and obsessive). Design/methodology/approach Data were collected from 350 integrated resort customers in the USA, and the hypotheses were examined using partial least square-structural equation modeling. Findings Findings suggest that creative-based playfulness significantly and positively influences the different types of customers’ self-congruence. Moreover, a fit between integrated resort brand and customers’ actual and ideal self leads to their harmonious and obsessive passion toward integrated resort brand. Research limitations/implications In the integrated resort setting, customers’ attitude toward innovation served as the antecedent of self-congruence and passion. The proposed model can be used to other sectors, such as hotels, restaurants and casinos. Practical implications The present study contributes to integrated resort service providers through the provision of several insights into how they can manage integrated resort brands. Originality/value This study contributes to the service research and extends previous studies in several important ways. Although previous studies have focused on analyzing the effect of the playfulness of product on customers’ behavior, the current study moves a step further by assessing its relationship with dual types of image congruence and passion in the tourism and hospitality setting.

The influence of subjective characteristics of social network sites on consumers' word-of-mouth sharing

2020 ◽  
Vol 44 (5) ◽  
pp. 977-994
Author(s):  
Yan Li ◽  
Ruijuan Wu ◽  
Dongjin Li
Keyword(s):  
Social Network ◽  
Structural Equation ◽  
Online Survey ◽  
Word Of Mouth ◽  
Social Network Sites ◽  
Positive Influence ◽  
Equation Modeling ◽  
Content Type ◽  
Interpersonal Closeness ◽  
Significant Positive Influence

PurposeThe purpose of this paper is to examine how subjective characteristics of social network sites (SNSs) affect consumers' positive and negative word-of-mouth (WOM) sharing.Design/methodology/approachThe data used for this study were obtained from an online survey with a sample size of 369 consumers. Structural equation modeling was performed to test hypotheses and examine the research questions.FindingsThe authors found that the perceived anonymity of an SNS is negatively correlated with its perceived interpersonal closeness of friends, and the number of friends in an SNS is positively correlated with its perceived interpersonal closeness of friends. With regard to positive WOM, the perceived anonymity of the SNS has a significant negative influence on consumers' WOM, and both perceived interpersonal closeness and the number of friends have a significant positive influence on consumers' WOM. But, in the case of negative WOM, only perceived interpersonal closeness of friends has a significant positive influence on consumers' WOM.Practical implicationsWhen attempting to promote positive WOM, marketers should choose consumers who possess the “right” subjective characteristics of SNSs (i.e. low anonymity, high interpersonal closeness of friends and a large number of friends). At the same time, marketers should monitor the emergence of consumers' negative WOM, especially those consumers who have a high level of interpersonal closeness of friends in SNSs, and respond to the content of negative WOM without delay.Originality/valueThis study investigates the influence that subjective characteristics of SNSs have on consumers' WOM sharing and therefore contributes to the literature on the antecedents of WOM generation and also contributes to the research that compares positive WOM with its negative counterpart.

scholarly journals Modeling consumer switching behavior in social network games by exploring consumer cognitive dissonance and change experience

2016 ◽  
Vol 116 (4) ◽  
pp. 801-820 ◽  
Author(s):  
Yong Liu ◽  
Hongxiu Li ◽  
Xiaoyu Xu ◽  
Vassilis Kostakos ◽  
Jukka Heikkilä
Keyword(s):  
Social Network ◽  
Service Quality ◽  
Cognitive Dissonance ◽  
Structural Equation ◽  
Positive Impact ◽  
Switching Behavior ◽  
Equation Modeling ◽  
Choice Situation ◽  
Content Type ◽  
Alternative Attractiveness

Purpose – The purpose of this paper is to model the effect of alternative products in motivating consumers’ e-service switching behavior in the context of the social network game (SNG) industry. In particular, the effects of both alternative attractiveness and change experience on switching behavior are quantified. Design/methodology/approach – With the aid of a leading e-service provider in China, 220,000 questionnaires were distributed to the players of a SNG. Valid responses from potential switching users are included in the data analysis. Structural equation modeling technique is utilized to test the research framework. Findings – The study found that alternative attractiveness negatively affects both the perceived service quality and individual users’ satisfaction with their current SNG. Additionally, alternative attractiveness has a strong and positive impact on both switching intention and behavior. The results show that users’ satisfaction and perceptions on service quality deteriorate significantly when faced with the presence of attractive SNG alternatives. The effect is stronger for the customers used to switching. Originality/value – The study is among the first to introduce cognitive dissonance theory to explain e-service switching behavior. A number of new hypotheses are proposed, tested and supported. The results of the study illustrate the use of cognitive dissonance as an alternative perspective of understanding users’ switching behavior in a real-world free-choice situation.

Engaging leadership in the job demands-resources model

2015 ◽  
Vol 20 (5) ◽  
pp. 446-463 ◽  
Author(s):  
Wilmar B. Schaufeli
Keyword(s):  
Structural Equation ◽  
Work Performance ◽  
Online Survey ◽  
Job Demands ◽  
Well Being ◽  
Organizational Outcomes ◽  
Job Resources ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Content Type

Purpose – The purpose of this paper is to integrate leadership into the job demands-resources (JD-R) model. Based on self-determination theory, it was argued that engaging leaders who inspire, strengthen, and connect their followers would reduce employee’s levels of burnout and increase their levels of work engagement. Design/methodology/approach – An online survey was conducted among a representative sample of the Dutch workforce (n=1,213) and the research model was tested using structural equation modeling. Findings – It appeared that leadership only had an indirect effect on burnout and engagement – via job demands and job resources – but not a direct effect. Moreover, leadership also had a direct relationship with organizational outcomes such as employability, performance, and commitment. Research limitations/implications – The study used a cross-sectional design and all variables were based on self-reports. Hence, results should be replicated in a longitudinal study and using more objective measures (e.g. for work performance). Practical implications – Since engaged leaders, who inspire, strengthen, and connect their followers, provide a work context in which employees thrive, organizations are well advised to promote engaging leadership. Social implications – Leadership seems to be a crucial factor which has an indirect impact – via job demands and job resources – on employee well-being. Originality/value – The study demonstrates that engaging leadership can be integrated into the JD-R framework.

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