Understanding consumer behavior regarding luxury fashion goods in India based on the theory of planned behavior

2017 ◽  
Vol 11 (1) ◽  
pp. 4-21 ◽  
Author(s):  
Sheetal Jain ◽  
Mohammed Naved Khan ◽  
Sita Mishra
Keyword(s):  
Consumer Behavior ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Behavioral Control ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Purchasing Behavior ◽  
Content Type ◽  
Luxury Market

Purpose Even though the Indian luxury market is predicted to grow as much as the Chinese one over the coming years, limited research has been conducted on luxury consumer behavior. The purpose of this study is to examine the purchasing behavior for luxury fashion goods using the framework of the theory of planned behavior. Design/methodology/approach A total of 257 respondents were included after distributing a structured questionnaire by surveying real luxury consumers in Delhi. Data were analyzed using structural equation modeling. Findings The results of the study indicated that subjective norm was the most important determinant of the purchasing intentions for luxury fashion goods, followed by attitude. Perceived behavioral control was not found to have a significant relationship with purchasing intentions, but it showed a strong positive relationship with actual purchasing behavior. Originality/value This study provides new theoretical insights regarding luxury consumer behavior in India. It explains the motivating factors behind purchasing intentions for luxury goods among Indian consumers. The findings of the study will provide great help to global luxury companies in formulating their penetration and expansion strategies in the Indian market.

Theory of planned behavior, ethics and intention of conscious consumption in Slow Fashion Consumption

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jordana Soares de Lira ◽  
Marconi Freitas da Costa
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Online Survey ◽  
Behavioral Control ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Ethical Considerations ◽  
Content Type ◽  
Slow Fashion

PurposeThis study seeks to investigate the influence of the theory of planned behavior (TPB), of the conscious consumption intention and of the consumer ethical considerations, on Slow Fashion Consumption in the region known as Agreste Pernambucano, in Brazil, which is known for being an apparel manufacturing area.Design/methodology/approachTo achieve this purpose, descriptive quantitative research using non-probabilistic sampling was conducted. Data were collected through an online survey and distributed through the snowball technique. The sample consists of 486 respondents and relies on structural equation modeling for data analysis.FindingsThe results highlight that the Slow Fashion Consumption, in the scope of Local Productive Arrangement (LPA) of clothing manufacturing in the Agreste region, is influenced by the intention of conscious consumption, the ethical considerations in consumer behavior and the perceived behavioral control. Moreover, the results highlight the role of the influence of subjective norms both in the attitudes of consumers and the intention of conscious consumption.Originality/valueThe primary contribution of this study is to demonstrate that perceived behavioral control is positively associated with Slow Fashion Consumption, which, in turn, shows that respondents believe they have control over their sustainable actions.

Using the theory of planned behavior to explain intention to eat a healthful diet among Southeastern United States office workers

2018 ◽  
Vol 48 (2) ◽  
pp. 365-374 ◽  
Author(s):  
Michael A. Close ◽  
Leslie A. Lytle ◽  
Ding-Geng Chen ◽  
Anthony J. Viera
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Office Workers ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Southeastern Us

Purpose This study aims to test the utility of the theory of planned behavior (TPB) for explaining intention to eat a healthful diet in a sample of Southeastern US office workers. Design/methodology/approach Participants in a worksite nutrition study (n = 357) were invited to complete an online questionnaire including measures of TPB constructs at baseline. The questionnaire included valid and reliable measures of TPB constructs: behavioral beliefs, normative beliefs, control beliefs, attitudes toward behavior, subjective norm, perceived behavioral control and intention. Data were collected from 217 participants (60.8 per cent response rate). Confirmatory factor analysis and structural equation modeling were conducted to test the hypothesized TPB model. Findings The model fit was satisfactory (χ2 = p < 0.0001, RMSEA = 0.06, CFI = 0.91, TLI = 0.90, SRMR = 0.09). All structural relationships between TPB constructs were statistically significant in the hypothesized direction (p < 0.05). Attitude toward behavior, subjective norm and perceived behavioral control were positively associated with intention (R2 = 0.56). Of all TPB constructs, the influence of perceived behavioral control on intention was the strongest (β = 0.62, p < 0.001). Originality/value Based on this sample of Southeastern US office workers, TPB-based interventions may improve intention to eat a healthful diet. Interventions that strengthen perceived control over internal and external factors that inhibit healthful eating may be particularly effective in positively affecting intention to eat a healthful diet, and subsequent food intake.

The Theory of Planned Behavior and Physical Activity Change: Outcomes of the Aging Well and Healthily Intervention Program for Older Adults

2017 ◽  
Vol 25 (3) ◽  
pp. 438-445 ◽  
Author(s):  
Elske Stolte ◽  
Marijke Hopman-Rock ◽  
Marja J. Aartsen ◽  
Theo G. van Tilburg ◽  
Astrid Chorus
Keyword(s):  
Physical Activity ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Intervention Program ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Aging Well

The predictive value of the Theory of Planned Behavior (TPB) on intention and physical activity (PA) over time was examined. Data from the Aging Well and Healthily intervention program (targeting perceived behavioral control and attitude, not subjective norm) were analyzed, including pretest (T0), posttest (T1, except subjective norm) and 4–6 months follow-up (T2, PA outcomes only) (N = 387, M age 72 years). Structural equation modeling was used to test a TPB model. PA was measured subjectively using the Voorrips sports subscale (T0 and T2), items measured perceived increase in PA (T1), and adherence to exercises (T1 and T2). Model fit was good. The TPB explained variation in intention well (R2 .54–.60) and some PA behavior (R2 .13–.16). The intervention successfully got participants to exercise independent of the measured TPB concepts. More TPB studies in the context of interventions are needed.

Application of the theory of planned behavior to customer switching intentions in the context of bank consolidations

2017 ◽  
Vol 35 (1) ◽  
pp. 147-172 ◽  
Author(s):  
Maya F. Farah
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Real Life ◽  
Switching Behavior ◽  
Control Beliefs ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Customer Switching

Purpose The purpose of this paper is to examine the factors that affect customers’ switching intentions among banks in the context of mergers and acquisitions, using particularly the case of the merger between Lloyds TSB and Halifax Bank of Scotland, which took place in 2009. Design/methodology/approach On the basis of the theory of planned behavior, a quantitative survey was developed and administered to 515 account holders from both banks in branches located in Spain. Structural equation modeling was then utilized to evaluate the significance of direct and indirect relationships between the various factors under study. Findings Empirical findings indicate a significant direct relationship between switching intentions and each of: behavioral beliefs, normative beliefs, attitudes, and subjective norms. Results also reveal an inverse significant relationship between switching intentions and both control beliefs and perceived behavioral control. Research limitations/implications The absence of a longitudinal study measuring the actual impact of the merger on customer switching behavior is the main limitation of this study. Moreover, despite being insightful, the results of this study should be generalized with caution since the sample was based on a list purposely chosen by the banks’ management. Originality/value This paper discusses customer switching behavior in the context of a real-life case of banks’ consolidation.

scholarly journals An Investigation of the Theory of Planned Behavior and the Role of Tax Amnesty in Tax Compliance

2018 ◽  
Vol 7 (1) ◽  
pp. 79
Author(s):  
Agnes Findia Novianti ◽  
Nurul Hasanah Uswati Dewi
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Behavioral Control ◽  
Tax Compliance ◽  
Subjective Norms ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Tax Amnesty ◽  
Tax Noncompliance

The individual taxpayers’ low awareness has become the main problem of developing countries in tax aspect. Thus, this study aimed to examine the determinant factors of tax noncompliance using Ajzen’s (1991) Theory of Planned Behavior as a theoretical framework. Specifically, Tax Amnesty is added to the theory’s constructs: attitude, subjective norms, and perceived behavioral control. Tax Amnesty is expected to be a moderating influence. The population of this study is individual taxpayer in KPP Pratama Sukomanunggal. Based on convenience sampling method, the number of sample in this study are 145 samples. The data was analyzed using Structural Equation Modeling (SEM) with SmartPLS.3.0 and SPSS 21. The results indicated that first, attitude and subjective norms are significantly influence behavioral intention except perceived behavioral control. Second, the model including Tax Amnesty provides a significant influence of tax noncompliance in two constructs; attitude and subjective norms. However, the interaction effect of perceived behavioral control does not appear significantly.

scholarly journals Reactance and Perceived Severity of a Disease as the Determinants of COVID-19 Vaccination Intention: an Application of the Theory of Planned Behavior

2021 ◽  
Author(s):  
Dariusz Drążkowski ◽  
Radosław Trepanowski
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Behavioral Control ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Health Campaigns ◽  
Perceived Severity ◽  
Polish People ◽  
Planning Strategies

BackgroundWe aimed to identify factors that affected COVID-19 vaccination intention within the framework of the theory of planned behavior (TPB). These were variables associated with the TPB, sex, age, perceived severity of COVID-19, knowing someone who was afflicted with COVID-19, and psychological reactance, which was an individual difference crucial for planning strategies to encourage people to get vaccinated.MethodsA total of 551 Polish people answered an online research panel between December 8 and 14, 2020.ResultsWe used structural equation modeling and showed that attitude (utility beliefs) toward COVID-19 vaccination was the strongest predictor, followed by social norms beliefs, and perceived behavioral control. Older age and knowing someone afflicted with COVID-19 led to higher vaccination intention by perceiving higher severity of COVID-19 and higher levels of all TPB components. Being female and having higher trait reactance negatively affected COVID-19 vaccination intention through lower levels of all TPB components. ConclusionsThe results indicate that COVID-19 vaccination intention is directly determined by all TPB components and affected by sex, age, COVID-19-related variables, and reactance. Our results contribute to the scientific pursuit of encouraging people to take the COVID-19 vaccine by suggesting changeable determinants that could be targeted in health campaigns.

scholarly journals ANTESEDEN DARI MINAT PEMBELIAN PRODUK SHAMPO NATURAL DAN ORGANIK

2015 ◽  
Vol 6 (1) ◽  
pp. 479
Author(s):  
Andrian Haro
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Valuable Insight ◽  
Consumer Values ◽  
Consumer Purchase Intention

ANTESEDEN DARI MINAT PEMBELIAN PRODUK SHAMPO NATURAL DAN ORGANIKAndrian HaroFakultas Ekonomi Universitas Negeri Jakartae-mail: [email protected] objective of this research is to examine the consumer purchase intention of natural and organic shampoo products based on the Theory of Planned Behavior (TPB). Specifically, this research considers that consumer values as antecedents of consumers’ attitude toward buying natural and organic shampoo products. A survey was conducted with many respondents from graduate students of Magister Management, Trisakti University, Jakarta, and structural equation modeling techniques was used to test the relationships among the variables. The results show that environmental consciousness and appearance consciousness have a positive effect on attitude. Meanwhile, health consciousness has no significant effect on consumers’ attitude. Moreover, the results showed that TPB predictors which consist of attitude and perceived behavioral control are significantly correlated with purchase intention for natural and organic shampoo products, but not with subjective norm. This research provides valuable insight into consumer purchase intention behavior regarding natural and organic shampoo products by examining the factors that influence consumers’ attitude toward buying natural and organic shampoo products and consumers’ purchase intentions for the products.Keywords: Consumer Behaviour, Theory of Planned Behavior, Attitude, PurchaseIntention, Personal Care

Arresting fake news sharing on social media: a theory of planned behavior approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vartika Pundir ◽  
Elangbam Binodini Devi ◽  
Vishnu Nath
Keyword(s):  
Social Media ◽  
Theory Of Planned Behavior ◽  
Conceptual Framework ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Fake News ◽  
Content Type ◽  
News Sharing

Purpose This study aims to examine the collective impact of awareness and knowledge about fake news, attitudes toward news verification, perceived behavioral control, subjective norms, fear of missing out (FoMO) and sadism on social media users’ intention to verify news before sharing on social media. Design/methodology/approach The current study’s conceptual framework is developed by a comprehensive literature review on social networking and the theory of planned behavior. The data for samples were collected from 400 respondents in India to test the conceptual framework using the partial least square–structural equation modeling technique. Findings The results show that awareness and knowledge, perceived behavioral control, attitudes toward news verification and FoMO are significant predictors of intention to verify news before sharing. Research limitations/implications The present study concludes implications for managers of social media companies and policy actors that want to take steps toward arresting the spread of fake news via social media. Originality/value Academic investigation on fake news sharing on social media has recently gained traction. The current work is unique because it uses the theory of planned behavior as a basis for predicting social media user’s intention to verify news before sharing on social media.

The role of subjective norms in theory of planned behavior in the context of organic food consumption

2014 ◽  
Vol 116 (10) ◽  
pp. 1561-1580 ◽  
Author(s):  
Abdullah Al-Swidi ◽  
Sheikh Mohammed Rafiul Huque ◽  
Muhammad Haroon Hafeez ◽  
Mohd Noor Mohd Shariff
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Organic Food ◽  
Subjective Norms ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Moderating Effects ◽  
Content Type

Purpose – The purpose of this paper is to investigate the applicability of theory of planned behavior (TPB) with special emphasis on measuring the direct and moderating effects of subjective norms on attitude, perceived behavioral control and buying intention in context of buying organic food. Design/methodology/approach – Structured questionnaires were randomly distributed among academic staffs and students of two universities in southern Punjab, Pakistan. Structural equation modeling was employed to test the proposed model fit. Findings – Results of the study showed that subjective norms significantly moderate the relationship between attitudes and buying intention as well as between perceived behavior control and buying intention. Furthermore, subjective norms significantly influence attitude toward buying intention. Practical implications – The paper provides useful insights for the academics and marketers. Academics may further explore the role of subjective norms in order to have a better understanding of their effects on TPB components. Whereas, marketers can target the opinion leaders and reference groups to increase the demand of organic food. Originality/value – Majority of previous studies overlooked the role of subjective norms in determining the buying intentions with respect to organic food. The striking feature of this study is an in-depth emphasis on exploring the direct and moderating effects of subjective norms on the elements of TPB. Moreover, to the best of authors’ knowledge, this is a pioneer study that comprehensively examines the linkage of components of TPB with organic food purchasing in Pakistan.

scholarly journals Moral Norm and Theory of Planned Behavior: The Intention to Use Eco-Friendly Reusable Bag

2020 ◽  
Vol 4 (1) ◽  
pp. 56
Author(s):  
Ayu Ekasari ◽  
Syeliya Md Zaini
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Behavioral Control ◽  
Environmental Behavior ◽  
Moral Norm ◽  
Equation Modeling ◽  
Sample Population ◽  
Perceived Behavioral Control ◽  
Intention To Use

This study analyzes the influence of three variables in the theory of planned behavior (TPB) along with the moral norm variable to predict pro-environmental behavior, specifically the use of eco-friendly reusable bags. The sample population in this study was 280 people who were aware of the existence of eco-friendly reusable bags and understood its use. Data were analyzed using structural equation modeling. The results of hypothesis testing showed a positive influence of moral norm, attitude, and perceived behavioral control on the intention to use eco-friendly reusable bags. However, the influence of subjective norms on the intention to use eco-friendly reusable bags was found to be negative. This is a pioneering research in the use of the expanded TPB model with the moral norm variable to predict the use of eco-friendly reusable bags, a behavior that is rarely studied. As is well-known, the TPB has been widely used in explaining pro-environmental behavior; however, studies that include the moral norm variable are scarce. The results of the study suggest that decision-makers and retailers need to design social advertisements that can encourage consumers to use eco-friendly reusable bags that would minimize the use of plastic bags.

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