I am feeling so good! Motivations for interacting in online brand communities

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ricardo Godinho Bilro ◽  
Sandra Maria Correia Loureiro
Keyword(s):  
Structural Equation ◽  
Well Being ◽  
Self Determination Theory ◽  
Customer Engagement ◽  
Subjective Well Being ◽  
Content Type ◽  
Brand Communities ◽  
Novel Approach ◽  
Online Brand Communities ◽  
Brand Advocacy

PurposeThis paper focuses on customer engagement in online brand communities (OBCs). Drawing upon self-determination theory (SDT), the research proposes a conceptual model portraying the effect of intrinsic and extrinsic motivations on hedonic and utilitarian rewards, which the authors posit will affect subjective well-being (SWB) and brand advocacy.Design/methodology/approachData collected through a questionnaire completed by 367 members of OBC were employed to test the structural theory using partial least squares-structural equation modelling (PLS-SEM).FindingsThe empirical results reveal that intrinsic motivations significantly and positively affect hedonic and utilitarian rewards, but the same does not apply to extrinsic motivations. The results also confirm that hedonic and utilitarian rewards are significantly related to brand advocacy and SWB, although with different strengths.Originality/valueThis study provides new insights to the emerging research on customer engagement in OBC, including its motivations and rewards for contributing to these communities, from an SDT perspective. In addition, this paper offers a novel approach, by introducing brand advocacy and SWB as consequences of customer engagement in OBCs.

scholarly journals Enabling transformative value creation through online weight loss services

2020 ◽  
Vol 34 (6) ◽  
pp. 797-808
Author(s):  
Heini Taiminen ◽  
Kimmo Taiminen ◽  
Juha Munnukka
Keyword(s):  
Weight Loss ◽  
Structural Equation ◽  
Behavioral Control ◽  
Well Being ◽  
Service Research ◽  
Perceived Behavioral Control ◽  
Subjective Well Being ◽  
Content Type ◽  
Actual Weight ◽  
Service Period

Purpose This study aims to understand how online weight loss services could help customers achieve a durable change. The particular focus is on exploring the roles of value co-creation and well-being outcomes in reinforcing the transformative value potential, which is argued to be realized as customers’ intentions to continue a healthier lifestyle after the service period has ended. Design/methodology/approach Data was collected from the participants of an online weight loss service (n = 498), and a conceptual research model was tested using structural equation modelling. Findings The results imply that compliance with the guidelines and social support are two value co-creation activities that can influence the well-being outcomes of transformative services (i.e. perceived behavioral control and satisfaction with one’s achievements). These well-being outcomes help attain the transformative value potential of online weight loss services. However, the actual weight loss affected the transformative value potential only through customers’ satisfaction with their achievements as a subjective well-being outcome. Originality/value This study provides insight into the transformative value potential of services in the weight loss context. This study contributes to the transformative service research by focusing on the role of online services in reinforcing a durable change through the co-creation of value and improvements in customers’ well-being.

Emotional intelligence and materialism: the mediating effect of subjective well-being

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Aušra Rūtelionė ◽  
Beata Šeinauskienė ◽  
Shahrokh Nikou ◽  
Rosita Lekavičienė ◽  
Dalia Antinienė
Keyword(s):  
Emotional Intelligence ◽  
Structural Equation ◽  
Satisfaction With Life ◽  
Positive Impact ◽  
Well Being ◽  
Mediating Effect ◽  
Subjective Well Being ◽  
Content Type ◽  
Affect Balance ◽  
The Relationship

Purpose The purpose of this study is to examine the nature of the relationship between emotional intelligence and materialism by exploring how subjective well-being mediates this link. Design/methodology/approach Data was collected from surveying 1,000 Lithuanians within random sampling, and structural equation modelling (SEM) techniques using SmartPLS were used to analyze the data. Findings The results show that emotional intelligence not only has a negative indirect effect on materialism but also a positive impact on both dimensions of subjective well-being (satisfaction with life and affect balance). In addition, the findings indicate that both satisfaction with life and affect balance predict a decrease in materialism. Finally, the SEM analyzes show that the path between emotional intelligence and materialism is partially mediated by both satisfaction with life and affect balance. Social implications The results of this study expand the understanding to what extent and how emotional intelligence is able to assist in adjusting materialistic attitudes, which have become more prevalent with the respective growth of consumerism and consumer culture worldwide. In the light of unsustainable consumption patterns threatening the survival of humankind and nature, the opportunities that could reverse this trend are presented for marketers and policy makers. This study gives insight into the potential pathways for diminishing consumer materialism, which is considered detrimental to subjective well-being and mental health. Originality/value The relationship between emotional intelligence and subjective well-being has been well documented, as has the link between materialism and subjective well-being. However, the simultaneous examination of the relationship between emotional intelligence, subjective well-being and materialism is lacking. The current study adds to the understanding of materialism not only by examining the effect of under-researched antecedent such as emotional intelligence but also by explaining the underlying mechanism of subjective well-being by which emotional intelligence connects to materialism.

Participant well-being and local festivals: the case of the Miri country music festival, Malaysia

2020 ◽  
Vol 11 (4) ◽  
pp. 433-451
Author(s):  
Kim-Lim Tan ◽  
Adriel K.S. Sim ◽  
Delon Chai ◽  
Louise Beck
Keyword(s):  
Structural Equation ◽  
Local Community ◽  
Well Being ◽  
Country Music ◽  
The Body ◽  
Subjective Well Being ◽  
Content Type ◽  
Tourist Attractions ◽  
Music Festival ◽  
Body Of Knowledge

PurposeFestivals are becoming a growing commodity for countries keen to increase their portfolio of tourist attractions. The benefits experienced by the local community and the visitors at festivals are multi-faceted. However, existing tourism research has primarily focussed on the value of the event in terms of customer satisfaction. It has yet to explicitly identify the affect music festivals have on individuals' well-being. This study aims to investigate the effect of music festival unique attributes on visitors' satisfaction levels and how it influences individuals' well-being.Design/methodology/approachA paper-based questionnaire was distributed to participants visiting the Miri Country Music Festival (MCMF) in Malaysia, and partial least squares–structural equation modelling (PLS-SEM) was used for data analysis.FindingsThe results from 288 respondents revealed that the festival programme was the main attribute in influencing one's satisfaction to a festival, which in turn improved one's subjective well-being. The other attributes that influence an individual's satisfaction in a music festival include food, information services and festival value.Originality/valueThis study advances the body of knowledge by integrating the self-determination theory and the environmental psychology theory as the bases that a music festival potentially provides an engaging environment that is conducive for positive well-being among the participants. This is the first study that confirms the influence of the different predictors on the perceived value of MCMF, proposing a model in developing a better understanding of the participants' well-being.

An exploration of online brand community (OBC) engagement and customer’s intention to purchase

2016 ◽  
Vol 8 (4) ◽  
pp. 295-314 ◽  
Author(s):  
Anurag Tiruwa ◽  
Rajan Yadav ◽  
P.K. Suri
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Communication Strategy ◽  
Content Type ◽  
Brand Communities ◽  
Intention To Purchase ◽  
Online Brand Communities

Purpose The purpose of this paper is to understand the influence of online brand communities on customers’ attitude, who engage with such communities, and their further influence on purchase intention (PI). Design/methodology/approach A conceptual framework was developed by reviewing literature and then validating it in the context of customers, engaged with Facebook brand pages. The framework empirically examined the influence of perceived usefulness, perceived ease of use, social influence and attachment with brand (AWB) on attitude towards brand and PI; alongside the influence of AWB on PI, from 206 responses gathered from an online survey administered to Facebook users. The framework was validated by using structural equation modelling. Findings The results demonstrate that the proposed framework was found to have a good fit, and seven of eight relationships hypothesized were found to be significant. The study establishes that the online brand communities have an impact on the customers’ attitude, which in turn has an influence on customers’ intention to purchase. Originality/value This study is first of its kind to analyse the engagement on Facebook online brand communities and the influence they have on the customers’ attitude towards a brand which further develops the PI of the customer. The paper suggests and supports the adoption and usage of online brand communities as a part marketing and communication strategy.

Effect of achievement-related gamification on brand attachment

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Congcong Yang ◽  
Pianpian Yang ◽  
Yuanyue Feng
Keyword(s):  
Structural Equation ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Brand Attachment ◽  
Content Type ◽  
Brand Communities ◽  
Online Brand Communities ◽  
Self Construal ◽  
Interdependent Self ◽  
Construal Levels

PurposeThis research draws on self-determination theory and self-construal theory to investigate the effects of achievement-related gamification features on customers' brand attachment in online brand communities.Design/methodology/approachSurvey data (N = 523) were collected from customers of typical gamified online brand communities. The research model was examined with structural equation modeling using SmartPLS 3.2.FindingsAchievement-related gamification features positively affect customers' brand attachment via the intrinsic motives of autonomy, competence and relatedness, but not extrinsic motives. Relatedness motive exerts the strongest mediating effect between achievement-related gamification features and brand attachment, followed by competence and autonomy. Moreover, interdependent self-construal positively moderates the effects of achievement-related gamification features on intrinsic (autonomy, competence and relatedness) and extrinsic motives.Originality/valueTheoretically, this study contributes to the brand marketing literature by identifying gamification as a new antecedent for brand attachment. It also contributes to the gamification literature by demonstrating that achievement-related gamification features strengthen brand attachment via intrinsic motives but not extrinsic motives in the specific context of the online brand community. Meanwhile, the relatedness motive exerts the strongest mediating effect between achievement-related gamification features and brand attachment, followed by competence and autonomy. Moreover, this research provides the first empirical evidence that interdependent self-construal moderates the effects of achievement-related gamification features on intrinsic and extrinsic motives. Practically, managers can learn from the results that achievement-related gamification features should be designed to foster customers' intrinsic motives and brand attachment, especially those high in interdependent self-construal levels.

Motivation and the careers of agricultural entrepreneurs in Ivory Coast

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Francis Milot-Lapointe ◽  
Sika Joëlle Prisca Boua ◽  
Etienne St-Jean
Keyword(s):  
Ivory Coast ◽  
Structural Equation ◽  
Organizational Context ◽  
Career Satisfaction ◽  
Well Being ◽  
Self Determination ◽  
Subjective Well Being ◽  
Business World ◽  
Content Type ◽  
Salaried Workers

Purpose Following an incursion into the business world as an entrepreneur, many people go back to being salaried workers or unemployed. Using self-determination theory (SDT), this study aims to test the effects of self-determined motivation of Ivorian agricultural entrepreneurs on career retention, career satisfaction and subjective well-being. Design/methodology/approach The sample under study consisted of 171 agricultural entrepreneurs in the Ivory Coast who owned their businesses. Research hypotheses were tested using structural equation modelling. Findings The findings reveal that the degree of self-determination in the motivation of Ivorian agricultural entrepreneurs does not have a direct effect on their intention as to whether or not to remain an entrepreneur. The findings nevertheless show that the more the degree of motivation of Ivorian agricultural entrepreneurs is self-determined, the greater satisfaction they experience with their entrepreneurial career and the higher their subjective well-being. The findings also show that satisfaction with the entrepreneurial career is a predictor of career retention among Ivorian agricultural entrepreneurs. In addition, career retention and subjective well-being are reciprocally linked, as are subjective well-being and career satisfaction. Practical implications Career retention of agricultural entrepreneurs in the Ivory Coast can be achieved through career satisfaction and self-determined motivation. Originality/value Based on previous studies on SDT in an organizational context, this study is, to the best of the knowledge, the first to have tested a theoretical model that can explain career retention, career satisfaction and subjective well-being among entrepreneurs. This research brings to light these processes among agricultural entrepreneurs in Ivory Coast.

Mall image, shopping well-being and mall loyalty

2017 ◽  
Vol 45 (10) ◽  
pp. 1114-1134 ◽  
Author(s):  
Majid Mohammad Shafiee ◽  
Sayyed Mohammad Sadiq Es-Haghi
Keyword(s):  
Structural Equation ◽  
Middle Eastern ◽  
Well Being ◽  
Subjective Well Being ◽  
Content Type ◽  
Utilitarian Value ◽  
Recent Emergence ◽  
Iranian Context ◽  
High Level

Purpose This study was carried out to identify mall image dimensions, analyse and discuss how shopping well-being is influenced by mall image and impacts on mall loyalty with the moderating role of gender differences. Besides, the relationship between hedonic value (HV) and utilitarian value (UV) on shopping well-being are investigated. The paper aims to discuss these issues. Design/methodology/approach Through a questionnaire, data were obtained from shoppers at the biggest and the most remarkable malls in Tehran that has a high level of brand awareness. A two-stage method of structural equation modelling was used for testing the hypotheses. Findings The results show that shopping well-being is affected by mall image and HV but not by UV. In addition, as indicated in previous researches, this study supports the idea that shopping well-being influences mall loyalty. In other words, it is argued that shopping well-being is more about pleasure and fun than doing task-oriented activities. Originality/value Most of the mall image dimensions overlapped each other, therefore the purpose of this research is to choose and introduce the best and the most comprehensive combination of those dimensions. Also, in spite of the recent emergence of the shopping well-being concept, it has proved to be delicate in the Iranian context through value, consumer well-being, consumption experiences and sociological life space theories in the quantitative method. In addition, this study shows that shopping well-being is a subjective well-being. This is in contrast to what the common Islamic philosophers opine. Additionally, not only did it propose how to make shoppers more loyal through shopping well-being, but it also discussed the role of gender difference on the subject of shopper loyalty phenomenon. More importantly, this study enables other researchers to investigate cultural differences in this region and make it possible to compare Middle Eastern Countries, especially Iran, to other countries.

scholarly journals Examining an integrative model of resilience, subjective well-being and commitment as predictors of organizational citizenship behaviours

2019 ◽  
Vol 27 (5) ◽  
pp. 1274-1297 ◽  
Author(s):  
Happy Paul ◽  
Umesh Bamel ◽  
Ashok Ashta ◽  
Peter Stokes
Keyword(s):  
Organizational Citizenship ◽  
Structural Equation ◽  
Organizational Context ◽  
Strong Support ◽  
Well Being ◽  
Integrative Model ◽  
Equation Modeling ◽  
Subjective Well Being ◽  
Content Type ◽  
Affect Balance

Purpose A review of the emerging scholarly literature on positive organizational scholarship indicates a need to pursue cognitive, emotional and motivational mechanisms which translate into positive states and outcomes in organizations. Responding to this, this paper aims to test a mediation model linking resilience and organizational citizenship behaviors (OCB) through subjective well-being (SWB) components (i.e. life satisfaction and affect balance) and organizational commitment (OC) components. Design/methodology/approach Data were collected from 345 employees working in the Indian manufacturing industry. The study used structural equation modeling using AMOS to conduct bootstrapped mediation analyses. Findings Results showed that SWB and OC components mediated the resilience-OCB relationship. Results offered strong support for the role of affect balance (high positive and low negative affect) and affective commitment in mediating the influence of resilience on OCB. Originality/value The study not only tested the applicability of resilience in an organizational context to predict coveted positive outcomes but also identified the underlying mechanism as how psychological resource capacities like resilience contribute to OCBs.

A re-examination of conspicuous sport consumption theory on golf and skiing from leisure involvement perspective

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Huimin Song ◽  
Ting-ting Zeng ◽  
Brian H. Yim
Keyword(s):  
Structural Equation ◽  
Leisure Activities ◽  
Well Being ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Subjective Well Being ◽  
Content Type ◽  
Leisure Involvement ◽  
Sport Consumption ◽  
Proposed Model

PurposeThe purpose of this study was to examine the relationship between leisure involvement (LI), conspicuous sport consumption and subjective well-being (SW) for two luxury leisure activities: golf and skiing.Design/methodology/approachThe authors collected data from Guangdong Province (golf, n = 342) and Jilin Province (skiing, n = 310) and examined the proposed model using structural equation modeling (SEM) and tested the mediating effect of conspicuous sport consumption using bootstrapping method.FindingsThe findings show that the proposed model explained the relationships among LI, conspicuous sport consumption and SW. Furthermore, the findings suggest that LI and conspicuous consumption (CC) can elevate sport participants' perception of SW, enriching leisure-class theory.Originality/valueThe authors’ findings contribute to the domain of CC in sport participant and leisure research and provide significant implications for the sport tourism marketers.

scholarly journals Organizational virtuousness, subjective well-being, and job performance

2020 ◽  
Vol 12 (2) ◽  
pp. 115-138
Author(s):  
Remy Magnier-Watanabe ◽  
Toru Uchida ◽  
Philippe Orsini ◽  
Caroline F. Benton
Keyword(s):  
Job Performance ◽  
National Culture ◽  
Structural Equation ◽  
Past Research ◽  
Well Being ◽  
Work Outcomes ◽  
Equation Modeling ◽  
Subjective Well Being ◽  
Content Type ◽  
Building Activities

PurposePast research has convincingly shown that higher employee subjective well-being, or happiness, is a source of higher job performance and retention. This paper therefore examines the relationships between organizational virtuousness, subjective well-being, and individual job performance among French and Japanese employees.Design/methodology/approachA questionnaire survey was conducted among Japanese and French managers and staff at Japanese and French domestic companies and structural equation modeling was employed to compare those associations.FindingsWe found that the Japanese and the French have different conceptualizations of organizational virtuousness, suggesting that firms must tailor their virtue-building activities based on the local culture. Subjective well-being is comparatively more important in Japan since it acts in complement to organizational virtuousness to positively affect job performance, while in France, only organizational virtuousness counts as a source of job performance.Research implicationsNational culture is revealed to be a new factor explaining differences in how employees consider organizational virtuousness and we provide evidence of positive associations of organizational virtuousness with positive subjective well-being and with job performance for both the Japanese and the French.Practical implicationsOrganizational virtuousness cannot be construed from a universalistic perspective where virtues are conceptualized on the same basis regardless of location or region, and firms should also consider their employees' individualist or collectivist inclination when trying to influence work outcomes.Originality/valueThese findings point to the role of national culture on the perception of organizational virtuousness and its effect on subjective well-being and job performance.

Sign in / Sign up

Export Citation Format

Share Document