scholarly journals The future of hotel rating

2015 ◽  
Vol 1 (1) ◽  
pp. 69-73 ◽  
Author(s):  
Wouter Hensens
Keyword(s):  
Design Methodology ◽  
Online Reviews ◽  
Future Trends ◽  
Media Technology ◽  
Rating Systems ◽  
Content Type ◽  
Current Trends ◽  
The Future ◽  
The Impact ◽  
The Way

Purpose The purpose of this paper is to provide an insight in the future of hotel rating. It reviews the impact of social media, technology that provides integration of data for the consumer and the hotels, and the way that rating bodies may respond to the changing environment on how hotels are selected and reviewed. Design/methodology/approach By reviewing current trends, practices and technological possibilities, the impact of online reviews on conventional hotel rating systems is projected into the future. Findings The paper predicts a full integration of conventional rating systems with online guest reviews from the different guest review platforms leading to greater transparency for the consumer and better positioning opportunities for innovative hotels. It is further predicted that those conventional rating systems that do not seek integration and alignment will see a continued drop in hotel participation and will cease to exist. Originality/value Little research has been done on the relation between online guest reviews and conventional hotel rating systems. The paper presents new insights into how current and future trends influence the way in which consumers select hotels and how this influences the way that hotels are rated.

Shaping the future of hospitality and travel: trends in energy, environmental, and labor force and work

2020 ◽  
Vol 34 (2) ◽  
pp. 129-152
Author(s):  
Marvin J. Cetron ◽  
Owen Davies ◽  
Fred DeMicco ◽  
Mohan Song
Keyword(s):  
Labor Force ◽  
Design Methodology ◽  
Hospitality Industry ◽  
Future Trends ◽  
Content Type ◽  
The Future ◽  
Travel Industry ◽  
The Impact ◽  
Practical Implications

PurposeThe purpose of this study is to continue to forecast trends in the hospitality and travel industry with practical implications.Design/methodology/approachThis study is the updated version of our previous list of trends. The new edition updates the previous report on the implications for the hospitality industry of major trends now shaping the future. We focus mainly on energy, environmental and labor force and work trends and discuss sub-trends under each trend. We then implicate how the trends affect the Hospitality and Travel industry.FindingsWe shared implications under each sub-trends.Originality/valueThe value of this article is to analyze the impact of the environment on the Hospitality and Travel industry from a macro perspective. For each trend, we implicate an estimate for future trends. We hope this article sheds light on the prediction of the Hospitality and Travel industry.

The effects of materialism on consumer evaluation of sustainable synthetic (lab-grown) products

2020 ◽  
Vol 37 (5) ◽  
pp. 579-590
Author(s):  
Jessica Keech ◽  
Maureen Morrin ◽  
Jeffrey Steven Podoshen
Keyword(s):  
Design Methodology ◽  
Socially Responsible ◽  
Content Type ◽  
Consumer Evaluation ◽  
Positioning Strategy ◽  
Consumer Markets ◽  
The Future ◽  
Promotion Strategies ◽  
Alternative Sources ◽  
The Impact

Purpose The increasing desire of consumers for socially responsible luxury products combined with fluctuating supplies in consumer markets are leading various industries to seek alternative sources to be able to meet the needs of its customers. One possible solution that may meet the demands of the future is lab-grown products. Because these products confer multiple benefits, this study aims to investigate the most effective ways to appeal to consumers by aligning the benefits of the products with their values as marketers seek to find effective promotion for these items. Design/methodology/approach We examine the effectiveness of an ethical positioning strategy for two types of luxury lab-grown (synthetic) products among high versus low materialism consumers in three experiments. Findings Findings suggest that a positioning strategy stressing product ethicality is more effective for low materialism consumers, whereas the strategy is less effective, and may even backfire, for high materialism consumers. The impact on social status consumers perceive from a lab-grown product explains why this effect occurs among low materialism consumers. Therefore, marketers should take caution and use specific appeals for different segments based on values such as consumers’ materialism levels. Originality/value If lab-grown products represent the wave of the future, it is important to understand how consumers will respond to this emerging technology and how promotion strategies may enhance their evaluation.

Tolstoy in a recipe

2014 ◽  
Vol 44 (4) ◽  
pp. 310-323 ◽  
Author(s):  
Ana Tominc
Keyword(s):  
Design Methodology ◽  
The Other ◽  
Food Culture ◽  
Content Type ◽  
Current Trends ◽  
New Middle Class ◽  
Cooking Shows ◽  
Local Construction ◽  
The Impact ◽  
The Relationship

Purpose – The purpose of this study is to demonstrate the impact of global celebrity chefs and their discourse about food on the genre of cookbooks in Slovenia. Design/methodology/approach – Focusing this discourse study on cookbook topics only, the analysis demonstrates the relationship between the aspirations of local celebrity chefs for the food culture represented globally by global celebrity chefs, such as Oliver, and the necessity for a local construction of specific tastes. While the central genre of TV celebrity chefs remains TV cooking shows, their businesses include a number of side products, such as cookbooks, which can be seen as recontexualisations of TV food discourse. Findings – Hence, despite this study being limited to analysis of cookbooks only, it can be claimed that the findings extend to other genres. The analysis shows that local chefs aspire to follow current trends, such as an emphasis on the local and sustainable production of food as well as enjoyment and pleasure in the form of a postmodern hybrid genre, while, on the other hand, they strive to include topics that will resonate locally, as they aim to represent themselves as the “new middle class”. Originality/value – Such an analysis brings new insights into the relationship between discourse and globalisation as well as discourse and food.

The future of HR is being BRAVE

2018 ◽  
Vol 17 (4) ◽  
pp. 186-192
Author(s):  
Wendy Silver
Keyword(s):  
Design Methodology ◽  
Real Life ◽  
Content Type ◽  
New Approaches ◽  
The Future ◽  
Workplace Cultures ◽  
The Way

Purpose Organizations will need HR departments that take bold new approaches if they are to weather the uncertainty and changes on the horizon. This paper aims to discuss what makes an organization or a leader BRAVE, and examples of HR professionals and organizations leading the way are provided to help readers bravely shape their own organizations. Design/methodology/approach This paper draws upon various real-life examples of organizations whose HR departments are leading the way. Findings Organizations need BRAVE HR professionals and leaders to create, implement and communicate key initiatives to ensure companies make decisions that support workplace cultures that people choose to join and remain a part of. Originality/value No amount of technology can replace the forward-thinking thought, communication and action that being BRAVE requires. This paper will help HR professionals gain a braver perspective.

The impact of Covid-19 on customer journeys: implications for interactive marketing

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
P.K. Kannan ◽  
Gauri Kulkarni
Keyword(s):  
Design Methodology ◽  
Future Research ◽  
Interactive Marketing ◽  
Content Type ◽  
Product Categories ◽  
The Impact ◽  
Rapid Shift ◽  
The Way

PurposeThe Covid-19 pandemic and the related closures and lockdowns have changed how consumers shop for products and how they consume them. In this paper, the authors focus on how customers' journeys from the awareness stage down to purchase and loyalty stages have been impacted by the pandemic across different product categories and markets and how they affect the same post-pandemic. The authors propose directions for future research based on our analysis.Design/methodology/approachAnalyzing the components of customer utility, the authors provide the basis for the rapid shift towards online and digital touchpoints and the nature of emerging interactions between firms and consumers. The authors highlight those areas where changes could be permanent.FindingsThe authors show why some of the changes due to the Covid-19 pandemic could be permanent and irrevocable and what this implies for firms' strategies to acquire, retain, and grow their business with their customers.Originality/valueThe authors highlight why omnichannel strategies are the way for firms to thrive in the post-pandemic marketplace, and outline areas for future research that will allow researchers to examine how customer journeys will evolve post-pandemic.

scholarly journals Pungent parks: smell’s growing relevance in park tourism

2019 ◽  
Vol 6 (2) ◽  
pp. 135-138
Author(s):  
William L. Rice ◽  
Garrett C. Hamilton ◽  
Peter Newman
Keyword(s):  
Protected Areas ◽  
Protected Area ◽  
Design Methodology ◽  
Sensory Experience ◽  
Visitor Experience ◽  
Content Type ◽  
Current Trends ◽  
Tourism Experience ◽  
The Future ◽  
Parks And Protected Areas

Purpose The purpose of this paper is to present the growing relevance of natural smells – both pleasant and unpleasant – to park and protected area tourism and the need for more consideration of their role in the visitor experience. Design/methodology/approach This paper presents four observations – selected via an informal review of the tourism literature – relevant to the future of smellscapes research concerning tourism in parks and protected areas. Findings An emerging body of literature is indicating natural smells are central to the sensory experience of parks and protected areas. The iconic nature of park smellscapes underscores their role in the tourism experience. Originality/value This paper extracts the current trends in smellscapes research relevant to park and protected area tourism. It therefore provides value to both tourism practitioners and researchers, alike, through its attempt to compile significant trends.

scholarly journals The handicap of lists, QROM and the future

2015 ◽  
Vol 10 (4) ◽  
pp. 350-354
Author(s):  
Bill Lee
Keyword(s):  
Qualitative Research ◽  
Design Methodology ◽  
Associate Editor ◽  
Content Type ◽  
The Future ◽  
Abs List ◽  
Geographical Context ◽  
The Way

Purpose – The purpose of this paper is to consider the contribution that this journal has made to the development of qualitative research over the ten years of Qualitative Research in Organizations and Management’s (QROM’s) lifetime and its potential to contribute further in the future. Design/methodology/approach – Reflections are made from the author’s standpoint as a longstanding associate editor of QROM and a UK academic in the field of accounting. Findings – Concern is expressed about the way in which the use of a particular journal list in UK institutions – namely, the ABS list – has skewed development away from qualitative research during the hitherto lifetime of QROM but how, despite that handicap, QROM has made a notable contribution. Originality/value – A reflection informed by both the disciplinary and geographical context as well as ten years’ service as an Associate Editor of this journal.

The neighborhood effect of online reviews

2019 ◽  
Vol 2 (3) ◽  
pp. 262-283
Author(s):  
Dong Liang ◽  
Xia Wang
Keyword(s):  
Design Methodology ◽  
Negative Impact ◽  
Online Reviews ◽  
Neighborhood Effect ◽  
Moderating Effects ◽  
Content Type ◽  
Negative Effect ◽  
Using Data ◽  
The Impact ◽  
The Relationship

Purpose Online reviews have been indicated to play an important role in consumers’ decision-making process, as supported by numerous studies. However, none of them has considered the neighborhood effect of online reviews. The purpose of this paper is to analyze the impact of neighbor store’s reviews on central store’s, along with the moderating effects of store density and product similarity. Design/methodology/approach Using data from dianping.com, this study conducts economic analysis accounting for endogeneity. Findings The results show that the neighbor store’s reviews exert a negative impact on that of central stores. Nevertheless, the relationship is moderated by store density and product similarity, such that the negative effect is stronger if there are a lot of stores around the central store, or if the neighbor store and central store provide similar products. Originality/value This study is the first to investigate the neighborhood effect of online reviews.

Training the trainer – lessons from the new South Africa

2014 ◽  
Vol 4 (1) ◽  
pp. 17-30
Author(s):  
John Van der Merwe ◽  
Martyn Sloman
Keyword(s):  
South Africa ◽  
South African ◽  
Design Methodology ◽  
New South ◽  
Content Type ◽  
Module Design ◽  
Modern Economy ◽  
The Impact ◽  
The Way ◽  
Corporate Trainers

Purpose – The purpose of this paper is to consider some challenges involved in delivering a programme for the education of corporate trainers in the new South African economy. Design/methodology/approach – The paper reviews the way in which training in organisations has changed in the modern economy; it asks whether “training” has any academic base with knowledge components or whether it is simply a craft discipline carried out in context by experienced practitioners. It examines the particular circumstances that arise in post-Apartheid South Africa and the challenges faced where participants are widespread geographically. Findings – The paper looks at the issues involved in module design under these circumstances and describes a study to determine the impact and value of the programme. It draws some conclusions that may assist in the design of similar programmes elsewhere. Research limitations/implications – The study is based on one university – although it is the first and only course of its type in South Africa. Originality/value – This paper provides an original perspective involving information from several countries.

The significance of the interaction of stability and damage propagation in metallic and composite panels

2015 ◽  
Vol 6 (6) ◽  
pp. 737-758 ◽  
Author(s):  
Peter Horst
Keyword(s):  
Design Methodology ◽  
Damage Tolerance ◽  
Mutual Influence ◽  
Building Blocks ◽  
Composite Panels ◽  
Content Type ◽  
Damage Propagation ◽  
Survey Paper ◽  
The Impact ◽  
The Way

Purpose – In general two main types of criteria are essential for the sizing of aircraft structural panels, namely, stability and damage tolerance. The way these criteria act and interact is very different for metallic and composite building blocks. While interaction of both types of criteria is relatively clear for composite parts, this is normally not the case for metallic ones. What is common for both is the fact that, if an interaction occurs, the impact is essential. The paper aims to discuss these issues. Design/methodology/approach – This is a survey paper. Findings – There is a strong mutual influence of buckling and damage in many cases. Originality/value – It shows the significance of both, buckling and damage as a combined phenomenon.

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