Africa's e-commerce players must overcome hurdles
Subject African e-commerce. Significance Jumia, Africa’s largest e-commerce operator and first technology ‘unicorn’, raised 196 million dollars in its New York Stock Exchange (NYSE) IPO listing in April, with a current estimated sales growth of 67.6% for 2020. E-commerce in Africa is estimated to rise from an estimated 16.5 billion dollars in 2017 to 75 billion by 2025, according to McKinsey, propelled by a projected increase in consumer spending in Africa to over 2 trillion dollars by 2030. Impacts There will be exponential growth in the development of complementary, facilitative and enabling services (such as payments and logistics). Industry growth will reaffirm the link between technical infrastructure indicators and economic growth, leading to higher public investment. There will be a greater demand from civil society groups for more robust legal and regulatory frameworks around consumer protection. Start-ups with a multinational footprint will facilitate more intra-African trade and greater economic integration over the long term.