Ways to exploit Facebook’s capabilities

2015 ◽  
Vol 31 (4) ◽  
pp. 1-3 ◽  
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Reading Time ◽  
Balance Of Power ◽  
Considerable Extent ◽  
Business Success ◽  
The Internet ◽  
Content Type ◽  
Pertinent Information ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Business success today depends to a considerable extent on creating positive relationships with customers and the wider public. Consumers are more informed and knowledgeable than ever before. Long gone are the days where they meekly accepted the passive role in their associations with firms. Belief in organizational omniscience has consequently become something of a rarity too. The Internet bears much responsibility for this shift in the balance of power. And the advent of social media (SM) and other Web 2.0 technologies has served to accelerate the trend further. To certain organizations, such developments will be seen as a challenge to their traditional dominance. But prudent operators invariably think more in terms of opportunity rather than threat when change occurs. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Getting closer to the customer

2014 ◽  
Vol 30 (11) ◽  
pp. 35-38
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Reading Time ◽  
The Internet ◽  
Business Organizations ◽  
Content Type ◽  
Technological Developments ◽  
Social Media Platforms ◽  
Pertinent Information ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – The arrival of Web 2.0 represents one of the more striking technological developments of the new century. Social media has taken the Internet to new heights by enabling users to exploit different platforms to generate and share content. Business organizations have wisely become attuned to this trend. An increasing number are thus exploiting the scope of social media platforms as a means to target customers effectively. The ability of such media to transform the way information is exchanged furthers their appeal. Consumers are now able to actively engage with one another and also communicate more productively with firms. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Doing the strategy hard yards

2019 ◽  
Vol 35 (1) ◽  
pp. 19-21
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
The Internet ◽  
Content Type ◽  
Successful Strategy ◽  
Pertinent Information ◽  
High Level ◽  
Practical Implications

Purpose This paper reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings If you search images of the word “strategy” on the internet, three of the first seven images to appear on Google (other search engines are available) include chess pieces, while two of the top ten hits involve light bulbs. Aside from the obvious conclusions that any strategic discussion should either involve chess grand masters or well-lit rooms, it is clear that most people assume winning games with lots of moves are possible is the key to a successful strategy. But is this a valid analogy, even at a high level? Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

How social media aids consumer engagement

2015 ◽  
Vol 31 (6) ◽  
pp. 21-23
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
Added Value ◽  
Consumer Engagement ◽  
Content Type ◽  
Pertinent Information ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Marketing interest in consumer engagement is widely evident. This is illustrated by the fact that having a substantial base of engaged consumers is now high on the agenda of many marketers. And why shouldn’t it be? After all, individuals demonstrating such high levels of commitment can secure added value for the brand in question. Engagement inspires tendencies which reach further than purchasing and other market-related activities. High levels of attachment are typical of engaged consumers who will often thus serve as brand advocates. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

It’s not what you know digitally, it’s who you know digitally

2019 ◽  
Vol 36 (1) ◽  
pp. 4-6
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
Print Advertising ◽  
Mobile Platforms ◽  
Content Type ◽  
Pertinent Information ◽  
Practical Implications

Purpose of this paper Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The rapid and widespread development of social media has transformed the way people interact, and by extension how firms can engage with their customers. No longer needing the “throw it at the wall and see if it sticks” approach that many marketers identified with print advertising, new and interesting channels have grown through the establishment of operators such as Facebook, LinkedIn and Twitter through mobile platforms. Instead of hoping potential consumers might see an ad on page seven of the newspaper, firms now know their specific customers will see a promotion and know exactly when they use it. Practical implications Provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. What is original/value of paper? The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Social media and the search for new talent

2015 ◽  
Vol 31 (3) ◽  
pp. 18-20
Keyword(s):  
Social Media ◽  
Supply Chain ◽  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Global Supply Chain ◽  
Content Type ◽  
Pertinent Information ◽  
Recruitment Tool ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Social media is now recognized widely as a recruitment tool in major companies. Some industries have been quicker off the mark than others to engage in this way. This article investigates the degree to which social media is now being used for recruitment of global supply chain managers, and considers why it lags behind other sectors and offers a model for addressing the situation. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Reading between the tweets

2014 ◽  
Vol 30 (11) ◽  
pp. 28-30
Keyword(s):  
Social Networks ◽  
Web 2.0 ◽  
Design Methodology ◽  
Reading Time ◽  
The Internet ◽  
Content Type ◽  
Second Nature ◽  
Pertinent Information ◽  
Lasting Impression ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – History is littered with inventions that proved to have a lasting impression on society. In recent times, few can compare with the Internet in that respect. And the emergence of Web 2.0 technologies has raised its significance even further. The crowning jewel of Web 2.0 is its interactive capabilities. Users are able to generate and exchange content through the variety of different platforms which are now available to them. It has become second nature to engage with like-minded others using such as blogs, social networks and wikis. Many people now habitually use these platforms to share their experiences of products and services, whether positive or negative. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Seeking out talent on social media

2016 ◽  
Vol 24 (1) ◽  
pp. 30-31
Keyword(s):  
College Students ◽  
Social Media ◽  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
Job Seekers ◽  
Content Type ◽  
Pertinent Information ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – A three-step guide is offered to help prospective employers attract graduate job seekers by means of social media, particularly Facebook. Social media recruiting can pay off in several ways: First, employers have the advantage of speed. Second, they have broad and frequent access to college students. Employers will also reduce their overall college recruiting costs and, finally, employers can enhance their overall employment branding through the use of Facebook. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Sustainable sustainability

2015 ◽  
Vol 31 (10) ◽  
pp. 27-29 ◽  
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Positive Impact ◽  
Embryonic Stage ◽  
Economic Success ◽  
Content Type ◽  
Pertinent Information ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Even at this relatively embryonic stage, the current millennium can already boast several defining characteristics. Rampant globalization, social media and smartphones are among those that readily spring to mind. But perhaps history will show that sustainability turned out to be the most important phenomenon of all. Many companies once subscribed to the view that it was an either-or scenario where sustainability and economic success were concerned. Not anymore. The positive impact that sustainability can exert on the longer-term health of an organization is now widely acknowledged. Doubters belong in an ever-dwindling minority. Ignorance has not entirely subsided though. Understanding the challenges of becoming sustainable is often conspicuous by its absence. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

When silence isn’t golden

2019 ◽  
Vol 35 (12) ◽  
pp. 17-19
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Communication Strategies ◽  
Content Type ◽  
Social Media Platforms ◽  
Pertinent Information ◽  
Corporate Crisis ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Organizations should utilize social media platforms like Twitter to communicate effectively with stakeholders impacted in the wake of a preventable corporate crisis. It is critical to deploy relevant communication strategies in order to repair relations and minimize damage caused to the reputation and legitimacy of the firm. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Towards more effective strategic planning

2019 ◽  
Vol 35 (3) ◽  
pp. 28-30
Keyword(s):  
Strategic Planning ◽  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Planning Process ◽  
Cutting Edge ◽  
Business Success ◽  
Content Type ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Effective strategic planning is critical to business success. The task is often challenging though because of reasons which include bias and lack of clarity and focus. However, firms can use a scorecard-based approach that adds structure and can considerably enhance the planning process. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

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