Small vs luxury cars: what is the coherent strategy for MNCs to survive in india’s automobile market?

2018 ◽  
Vol 34 (6) ◽  
pp. 30-32
Author(s):  
Leena Ajit Kaushal
Keyword(s):  
Automobile Industry ◽  
Bargaining Power ◽  
Design Methodology ◽  
Indian Market ◽  
Automobile Market ◽  
Content Type ◽  
Market Intelligence ◽  
Indian Consumers ◽  
Local Strategy ◽  
Practical Implications

Purpose The purpose of teh paper is to Explore why MNCs are not able to compete in Indian automobile industry and have very minimal market share. Design/methodology/approach Its a view point based on market intelligence. Findings In the circumstances where India consumers have abundant bargaining power due to the access to variety of products available in the same range, by different manufacturers, the MNCs can compete in the Indian market only by adopting local strategy and understanding local mindset of the customers. Researchlimitations/implications The study suggest that the MNCs can compete in the Indian market only by adopting local strategy and understanding local mindset of the customers. Practical/implications Its quite useful for MNCs planning to explore Indian automobile market. Practical/implications India has allowed 100 per cent FDI in Automobile sector. If MNCs strategically plan to cater to teh Indian consumers, that can help us upgrade technology and provide employment o our countrymen. Originality/Value Its a viewpoint.

Bargaining over crowdfunding benefits

2018 ◽  
Vol 7 (2) ◽  
pp. 166-177 ◽  
Author(s):  
Marco Bade
Keyword(s):  
Bargaining Power ◽  
Design Methodology ◽  
Success Probability ◽  
Venture Capitalists ◽  
Policy Makers ◽  
Content Type ◽  
Equilibrium Allocation ◽  
Outside Options ◽  
Multi Stage ◽  
Practical Implications

Purpose Crowdfunding creates multifaceted benefits for different agents who all desire to extract some of these benefits. The purpose of this paper is to analyze the allocation of crowdfunding benefits among crowdfunders, entrepreneurs, and venture capitalists. Design/methodology/approach The present paper develops a multi-stage bargaining model with a double-sided moral hazard. Findings It is demonstrated that higher entrepreneurial bargaining power vis-à-vis the crowd may not always be beneficial for the venture. Most importantly, this is due to the reduced success probability of crowdfunding resulting from higher bargaining power of the entrepreneur. Bargaining power and the value of outside options determine the equilibrium allocation of crowdfunding benefits, expected venture value, and thus expected wealth of all agents. Practical implications Entrepreneurs face a tradeoff between venture quality gains and worse outcomes from crowdfunding campaigns. Crowdfunding success and thus venture quality gains are the ultimate goal of policy makers if they aim to enhance the overall social welfare. Originality/value This paper is the first to investigate how multifaceted crowdfunding benefits are allocated between the crowd, entrepreneurs, and venture capitalists. The paper furthers the development of an appropriate regulatory framework for crowdfunding by depicting new and original effects related to crowdfunding.

Post termination interaction in international joint ventures (IJV)

foresight ◽  
2019 ◽  
Vol 21 (2) ◽  
pp. 200-215 ◽  
Author(s):  
Nakul Parameswar ◽  
Sanjay Dhir
Keyword(s):  
Bargaining Power ◽  
Design Methodology ◽  
Dynamic Capabilities ◽  
Joint Venture ◽  
Multinomial Logistic Regression ◽  
International Joint Ventures ◽  
International Joint Venture ◽  
Content Type ◽  
International Joint ◽  
Practical Implications

Purpose This paper aims to explore dynamics of post termination interaction between international joint venture (IJV) partners and empirically examines IJV level and dyad level factors that influence the choice of post IJV termination interaction as supplier, complement or competitor. Design/methodology/approach In-depth literature review is undertaken to identify IJV and dyad level that could influence the choice of post termination interaction between terminated IJV partners. Hypotheses are empirically validated using multinomial logistic regression on data collected on terminated IJV headquartered in India. Findings The results denote that the choice of post-IJV termination interaction between IJV partners as supplier, complement or competitor is influenced by interdependence, bargaining power, foreign partner’s purpose of IJV, complementarity and type of IJV termination. Research limitations/implications This paper explores an under researched area in extant IJV literature that could be taken up for study by academicians. The paper upholds and strengthens the dynamic capabilities view of strategic management in IJV context. Practical implications This paper examines a practice adopted by businesses in emerging markets and determines important factors that influence the choice of interaction post IJV termination between partners. Practitioners will be encouraged to understand and plan post termination dynamics with their terminated IJV partner. Originality/value The paper undertakes examination of a practical business phenomena, i.e. interaction post termination between terminated IJV partners.

Consumer-small retailer relationships in Indian retail

Facilities ◽  
2014 ◽  
Vol 32 (9/10) ◽  
pp. 533-553
Author(s):  
Arpita Khare
Keyword(s):  
Design Methodology ◽  
Retail Stores ◽  
Market Demand ◽  
Content Type ◽  
Service Package ◽  
Competitive Strength ◽  
Indian Consumers ◽  
The Relationship ◽  
Regression Tests ◽  
Practical Implications

Purpose – The purpose of the study was to understand influence of assortment, store facility, service and relationship on Indian consumers’ small retailer patronage behaviour. The determinant of small retailer–consumer relationships was studied. Design/methodology/approach – Indian consumers were contacted through retail stores intercept method and requested to participate in the survey (n = 321). The questionnaire was adapted from the research conducted by Lee et al. (2008) and modified (some items on relationship were added). ANOVA and multiple regression tests were used to analyze the data. Findings – The Indian consumers’ prefer small retailers due to assortment, service, store facility and relationship. The older and younger populations differ in their reasons for preferring small retail stores. The results show that service and assortment influence consumer-small retailer relationships. Practical implications – The small retailers’ can harness the relationship and social interaction attribute of their service package for defending their turf against organized retail. The fast-moving consumer goods companies can use the competitive strength of small retailers for increasing their distribution in the interiors of the country and understanding market demand. Originality/value – There is limited research in India to understand competitive advantage of small retailers over organized retailing.

scholarly journals Information creates relative bargaining power in vendor negotiations

2018 ◽  
Vol 31 (2) ◽  
pp. 137-149 ◽  
Author(s):  
Katharine V. Macy
Keyword(s):  
Vertical Integration ◽  
Bargaining Power ◽  
Design Methodology ◽  
Electronic Resource ◽  
Content Type ◽  
Pareto Analysis ◽  
Current State ◽  
Business Analysis ◽  
Relative Bargaining Power ◽  
Practical Implications

Purpose This paper aims to examine how libraries can create relative bargaining power and presents a methodology for analyzing collections and preparing for negotiations. Design/methodology/approach A brief literature review of the current state of collection budgets and electronic resource prices is presented prior to proposing a methodology based on business analysis frameworks and techniques. Findings Electronic resource subscription prices are increasing at a rate significantly higher than inflation, while collection budgets grow slowly, remain stagnant or decrease. Academic libraries have the ability to counteract this trend by creating relative bargaining power through organizational efforts that take advantage of size and concentration (e.g. consortia), vertical integration through practices such as library publishing and open access and through individual efforts using information. This paper proposes metrics and methodologies that librarians can use to analyze their collections, set negotiation priorities and prepare for individual resource negotiations to create relative bargaining power. Practical implications The proposed methodology enables librarians and buyers of information resources to harness the information available about their electronic resource collections to better position themselves when entering negotiations with vendors. Originality/value This paper presents metrics, some not commonly used (i.e. average annual price increase/decrease), that aid in understanding price sensitivity. Pareto analysis has been traditionally used to analyze usage, but this paper suggests using it in relation to costs and budgets for setting negotiation priorities.

Online sentiment analysis in marketing research: a review

2018 ◽  
Vol 12 (2) ◽  
pp. 146-163 ◽  
Author(s):  
Meena Rambocas ◽  
Barney G. Pacheco
Keyword(s):  
Sentiment Analysis ◽  
Design Methodology ◽  
Marketing Research ◽  
Ethical Challenges ◽  
Content Type ◽  
Market Intelligence ◽  
Prior Literature ◽  
Sentiment Detection ◽  
Design And Methods ◽  
Practical Implications

Purpose The explosion of internet-generated content, coupled with methodologies such as sentiment analysis, present exciting opportunities for marketers to generate market intelligence on consumer attitudes and brand opinions. The purpose of this paper is to review the marketing literature on online sentiment analysis and examines the application of sentiment analysis from three main perspectives: the unit of analysis, sampling design and methods used in sentiment detection and statistical analysis. Design/methodology/approach The paper reviews the prior literature on the application of online sentiment analysis published in marketing journals over the period 2008-2016. Findings The findings highlight the uniqueness of online sentiment analysis in action-oriented marketing research and examine the technical, practical and ethical challenges faced by researchers. Practical implications The paper discusses the application of sentiment analysis in marketing research and offers recommendations to address the challenges researchers confront in using this technique. Originality/value This study provides academics and practitioners with a comprehensive review of the application of online sentiment analysis within the marketing discipline. The paper focuses attention on the limitations surrounding the utilization of this technique and provides suggestions for mitigating these challenges.

Comparison of Chinese and Indian consumers' evaluative criteria when selecting denim jeans

2010 ◽  
Vol 14 (1) ◽  
pp. 180-194 ◽  
Author(s):  
Byoungho Jin ◽  
Jin Yong Park ◽  
Jay Sang Ryu
Keyword(s):  
Design Methodology ◽  
Country Of Origin ◽  
Growth Potential ◽  
Chinese Consumers ◽  
Content Type ◽  
Retail Development ◽  
Evaluative Criteria ◽  
Potential Market ◽  
Indian Consumers ◽  
Practical Implications

PurposeUS apparel firms have been relatively slow exploring Chinese and Indian apparel markets, despite the countries' tremendous growth potentials. To help US apparel firms successfully enter these promising markets, this study aims to compare evaluative attributes that Chinese and Indian consumers utilize when purchasing denim jeans.Design/methodology/approachData were collected in Shanghai, China and Bangalore, India.FindingsThe results of the study confirmed that Chinese and Indian consumers ranked attributes differently. Chinese consumers placed the highest importance on price, followed by fitting, brand country of origin, quality, and design, whereas Indian consumers placed importance on fitting, brand country of origin, design, price, and quality, in descending order.Research limitations/implicationsCaution needs to be exercised in generalizing the findings since the data for this study were collected from one city in each country. The study tested the idea that the importance of attributes would be different between Chinese and Indian consumers as their cultures and retail development stages differ. This idea was supported in conjoint analysis.Practical implicationsThe findings indicate that a regional approach, assuming that all Asian markets are the same, is inappropriate. Thus, US apparel firms need to pay careful attention to differences in each Asian market.Originality/valueChina and India have been compared frequently in various ways: growth potential, market size, and population. Surprisingly, however, no study has attempted to compare Chinese and Indian consumers' evaluative criteria for apparel products. This is the first empirical study to show the differences between Chinese and Indian consumers in evaluating apparel products.

scholarly journals The karma of consumption: role of materialism in the pursuit of life satisfaction

2019 ◽  
Vol 54 (1) ◽  
pp. 168-189 ◽  
Author(s):  
Rajat Roy ◽  
Fazlul K. Rabbanee ◽  
Himadri Roy Chaudhuri ◽  
Preetha Menon
Keyword(s):  
Life Satisfaction ◽  
Design Methodology ◽  
Emerging Market ◽  
Interactive Effects ◽  
Future Research ◽  
Content Type ◽  
Indian Consumers ◽  
Survey Results ◽  
Practical Implications

Purpose This paper aims to examine how social comparison (SC) and belief in karma (KA) encourage materialism (MAT) and promote consumers’ life satisfaction (LS). Design/methodology/approach Two studies were conducted with Indian middle class consumers to test the basic premises of the current research. The first one used a survey (N = 247), while the second one used an experimental design (N = 206). Findings The survey results showed that SC and belief in KA promoted MAT amongst Indian consumers and further enhanced their LS. Findings from the experiment revealed a novel two-way interaction, in that the KA–MAT relationship was moderated by the underlying motivation for MAT. Research limitations/implications Future research may validate and extend our findings using different samples to increase external validity. Practical implications By explaining the interactive effects of MAT, its underlying motivation and belief in KA, managers will gain a better understanding of why consumers in an emerging market like India purchase conspicuous products. Originality/value This is the first paper to study how the KA–MAT relationship influences LS amongst consumers in the world’s fastest-rising economy. Furthermore, no prior research has reported a boundary condition for the KA–MAT relationship studied here. The findings contribute to an extremely limited body of literature on KA and consumption.

scholarly journals Multi-principal collaboration and supplier’s compliance with codes-of-conduct

2018 ◽  
Vol 29 (4) ◽  
pp. 1237-1254 ◽  
Author(s):  
Emanuela Delbufalo ◽  
Marko Bastl
Keyword(s):  
Agency Theory ◽  
Bargaining Power ◽  
Design Methodology ◽  
Codes Of Conduct ◽  
Theory Development ◽  
Content Type ◽  
Relationship Context ◽  
Development Approach ◽  
Principal Supplier ◽  
Practical Implications

Purpose The purpose of this paper is to articulate propositions on how collaborating multi-national corporations (MNCs) can manage their supplier base in order to reduce the risk of suppliers’ non-compliance with shared codes-of-conduct. Design/methodology/approach The study utilises a conceptual theory development approach. In doing so, it utilises key tenets of agency theory that are applied in a multi-principal–supplier relationship context and synthesised in a series of propositions. Findings The study shows that MNCs have a variety of mechanisms for reducing the risk of suppliers’ non-compliance by decreasing information asymmetry, increasing their bargaining power and simultaneously use of both rewards/sanctions, and reputation-based safeguards. Research limitations/implications This is a conceptual theory development study, offering testable propositions, which have then to be empirically validated. Practical implications The study showcases that managers of MNCs who find themselves in relationships with non-compliant suppliers have at their disposal a variety of mechanisms to reduce the risk of suppliers’ non-compliance. Originality/value This is one of the first studies that explore suppliers’ non-compliance with codes-of-conduct at the level of a relationship, rather than a single firm. In this way it proposes a theoretical framework grounded in agency theory on managing relationships between multi-principal collaborators and their suppliers.

Competitive analysis of a contact lens market

2014 ◽  
Vol 30 (7) ◽  
pp. 34-37 ◽  
Author(s):  
Tajinder Toor
Keyword(s):  
Contact Lens ◽  
Competitive Analysis ◽  
Business Strategy ◽  
Bargaining Power ◽  
Design Methodology ◽  
Competitive Intensity ◽  
Content Type ◽  
Industry Level ◽  
Traditional Competition ◽  
Practical Implications

Purpose – This paper aims to present a broader industry-level competitive analysis of a contact lens market. Design/methodology/approach – Porter’s Five Forces model can be used for a broader and rigorous competitive analysis of a contact lens market to determine the competitive intensity and to form a well-rounded business strategy. Findings – The contact lens market is highly competitive and unattractive. Because growth has been stagnant, traditional competition has become more intense to steal share from each other. However, the competition in the market could not be defined narrowly between traditional competition but is broad with substitutes, and bargaining power of customers and distributors. A contact lens manufacturer has to look beyond the traditional competition to not only compete with traditional competitors within the industry but also with substitutes, and bargaining power of customers and distributors. Practical implications – This paper will benefit contact lens manufacturers/businesses in forming a well-rounded business strategy.

Consumer value creation through WhatsApp use

2019 ◽  
Vol 32 (4) ◽  
pp. 455-471
Author(s):  
Jorge Cruz-Cárdenas ◽  
Jorge Guadalupe-Lanas ◽  
Ekaterina Zabelina ◽  
Andrés Palacio-Fierro ◽  
Margarita Velín-Fárez ◽  
...  
Keyword(s):  
Latin American ◽  
Value Creation ◽  
Emotional Support ◽  
Design Methodology ◽  
Instant Messaging ◽  
Role Performance ◽  
Content Type ◽  
Consumer Value ◽  
Depth Interviews ◽  
Practical Implications

Purpose The purpose of this paper is to understand in-depth how consumers create value in their lives using WhatsApp, the leading mobile instant messaging (MIM) application. Design/methodology/approach The study adopts the perspective of customer-dominant logic (CDL) and uses a qualitative multimethod design involving 3 focus groups and 25 subsequent in-depth interviews. The research setting was Ecuador, a Latin American country. Findings Analysis and interpretation of the participants’ stories made it possible to identify and understand the creation of four types of value: maintaining and strengthening relationships; improving role performance; emotional support; and entertainment and fun. In addition, the present study proposes a conceptual model of consumer value creation as it applies to MIM. Practical implications Understanding the way consumers create value in their lives using MIM is important not only for organizations that offer MIM applications, but also for those companies that develop other applications for mobile phones or for those who wish to use MIM as an electronic word-of-mouth vehicle. Originality/value The current study is one of the first to address the topic of consumer behavior in the use of technologies from the perspective of CDL; this perspective enables an integrated qualitative vision of value creation in which the consumer is the protagonist.

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