Branding as risk management

2015 ◽  
Vol 31 (10) ◽  
pp. 12-14

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Many people believe that the key to successful marketing is control. Control over brand, control over communications and control over activities. It is hard to imagine Apple opening up its hardware or software to customers so that they could create their own designs on its products, isn’t it? Or General Motors for that matter. Or Pepsi. With pretty much any major brand you can think of, it is hard to imagine any of them ceding control. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Emerging contractor firms face significant challenges which threaten the survival of their business. Through a focus on risk management and other strategies, such companies can better ascertain and manage risks to achieve profitability and growth. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2017 ◽  
Vol 33 (8) ◽  
pp. 7-9

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings For many young managers and strategists, few of them will realize just how mighty Japan and its firms were in the 1990s. As the world’s second biggest economy, it saw many of its firms lead their industries in both size and innovation – Toyota and Sony being just two examples – so that they genuinely threatened to overtake the USA and its preeminence. Indeed, when Toyota finally overtook General Motors as the world’s biggest car manufacturer, the effect was felt through Detroit and beyond. Further stories about the similar rise in the price of Tokyo real estate became legendary as well – for example that the well-heeled district of Ginza in central Tokyo was worth more than the whole of California. Practical Implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2016 ◽  
Vol 32 (5) ◽  
pp. 28-30

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Reputation is that most slippery of corporate notions. While it can feed an organization over and over in terms of revenues and profitability, it can also take them away in an instant, often without warning or any fault attributed to the firm itself. Yet despite this, corporate Canutes continually seek to tame the raging beast that is reputation through all sorts of policies, governance and frameworks without ever stopping to think where to focus their defensive measures. Maybe there is an easier way? Practicalimplications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – One of the perennial challenges facing leaders is which side of the fence they sit on regarding the “personality versus process” debate. Typically, one group of leaders will firmly believe in the cult of personality, and will trust in their own vision and their will to impose it on their organization. However, in the other camp, there will be those who believe it is all about process and control, that “what can’t be measured, can’t be managed”. Sadly, the greater challenge is often missed, which is not how you implement one over the other but how you reconcile them. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This briefing looks at a proposed model to better govern interorganizational partnerships. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This research paper concentrates on the challenges of competency modeling (CM) and supplies a competency-based intellectual capital-promoting framework for implementing it successfully. Direction setting, selling and negotiation, and monitoring and control are the three core processes of this framework. It's recommended that organizations equip their HR teams with sufficient resources and consistent skills, so they're empowered to lead and overcome the challenges of CM implementation from within. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2016 ◽  
Vol 32 (10) ◽  
pp. 30-32

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The findings demonstrate that structure followed differing strategies at General Motors, Ford and Chrysler and provide strong support for Chandler’s dictum. The findings demonstrate the difficulties of maintaining alignment of strategy and structure with changes in the external competitive environment and severe consequences of a misalignment of strategy and structure. The findings also demonstrate that structure alone is not sufficient to implement strategy effectively and that firms must judiciously utilize both internal firm and external market coordinating and control mechanisms to optimize performance. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2019 ◽  
Vol 35 (2) ◽  
pp. 4-6

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Negotiation is a key tool in delivering competitive advantage but requires a clear and consistent approach closely linked to organizational strategy. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2019 ◽  
Vol 35 (3) ◽  
pp. 16-18

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Blending global and regional planning is important for multinationals. Within a central framework, local offices should have input. Different regions will approach this in different ways, but regional planning needs to be in-synch with central planning cycles. Originality/value The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2015 ◽  
Vol 31 (11) ◽  
pp. 8-10

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – The innovator’s dilemma is a relatively new story, although it seems to have been around in decades. The dilemma relates to established firms who cannot decide whether to “stick or twist” in their strategy. If they stay with their current offering, they will gradually lose market share or could quickly be overturned by a fast-paced competitor; if they invest in change, they will lose their profitable existence with no guarantee of success. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


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