Boosting brand equity of professional football clubs: the key role of retail branding

2017 ◽  
Vol 33 (3) ◽  
pp. 28-30 ◽  
Keyword(s):  
Brand Equity ◽  
Design Methodology ◽  
Reading Time ◽  
Content Type ◽  
Commercial Activities ◽  
Football Clubs ◽  
Pertinent Information ◽  
Retail Branding ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings In the not-too distant past, football was deemed a working man’s game. Clubs were mostly humble entities that earned the majority of their income through matchday gate receipts. Now the sport is a big business with sponsorship, broadcasting contracts and extensive commercial activities the norm. Leading clubs are able to generate substantial revenues from the lucrative deals they negotiate. Strong growth evident in recent years has prompted an increasing emphasis on brand equity. Boardrooms are cognizant of its importance in enticing interest from supporters, media and sponsors alike. It is therefore imperative that clubs identify factors with the greatest potential to influence how the brand is perceived. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Increasing the impact of SHRM on organizational performance

2019 ◽  
Vol 27 (5) ◽  
pp. 7-8
Keyword(s):  
Firm Performance ◽  
Organizational Performance ◽  
Design Methodology ◽  
Reading Time ◽  
Content Type ◽  
Pertinent Information ◽  
The Impact ◽  
Practical Implications ◽  
Overall Effectiveness

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The role of HRM is increasingly being viewed in strategic as well as functional terms. The impact of SHRM on firm performance is also determined by factors in its internal and external contexts. Balance between these contextual dimensions and input from various actors in the organization can help increase the overall effectiveness of a SHRM system. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Improving brand equity

2015 ◽  
Vol 31 (10) ◽  
pp. 9-11
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Design Methodology ◽  
Reading Time ◽  
Brand Awareness ◽  
Brand Associations ◽  
Content Type ◽  
Pertinent Information ◽  
Quality Dimensions ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – A growing perception among many consumers is that brands and products are becoming increasingly more homogenous. Firms thus face an even greater challenge in the quest to make their offerings stand out from the crowd. Given the fiercely competitive landscape, the importance of brand equity cannot be overstated. High levels of equity indicate a strong brand that will be able to make its presence felt in the marketplace. Brand equity is often conceptualized as incorporating brand associations, brand loyalty, brand awareness and perceived quality dimensions. Brand associations are regarded as particularly influential. Consumers form these associations based on their knowledge and experience of the brand. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Strategic planning for sustainable performance: the role of firm spirituality

2017 ◽  
Vol 33 (5) ◽  
pp. 26-29
Keyword(s):  
Strategic Planning ◽  
Design Methodology ◽  
Reading Time ◽  
Well Being ◽  
Business Organizations ◽  
Content Type ◽  
Sustainable Performance ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Growing pressure from different groups has forced business organizations to reconsider existing strategies of securing a competitive advantage through the exploitation of natural resources. Demands for greater sustainability have forced companies to seek new ways to differentiate their offerings. Firm spirituality is offered as a novel means of increasing sustainability and maximizing the focus on enhancing the well-being of society and the environment. This can be achieved by aligning key spirituality elements with the different stages of strategic planning to position the organization as one with limitless capabilities. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Fiat and Chrysler, negotiating for survival

2015 ◽  
Vol 31 (1) ◽  
pp. 27-29 ◽  
Author(s):  
Andrea Caputo
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Turning Point ◽  
Content Type ◽  
Pertinent Information ◽  
Shareholder Perspective ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds impartial comments and places the articles in context. Findings – This is a story on how a corporate negotiation can be the turning point for survival. This case study is unusual in the business arena, as it is based on the role of external parties for the success of a strategic negotiation between corporations. It shows how an agreement was fundamental from a management/operational perspective, but impossible from a shareholder perspective. Yet, only thanks to the intervention of external parties that a successful agreement lead to the survival of the corporation. Practical implications – This paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – This briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Building the innovation dream team: the role of cognitive diversity, knowledge sharing and team climate in team innovation

2020 ◽  
Vol 28 (5) ◽  
pp. 9-12
Keyword(s):  
Knowledge Sharing ◽  
Design Methodology ◽  
Reading Time ◽  
Team Climate ◽  
Cognitive Diversity ◽  
Content Type ◽  
Team Innovation ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Teams with greater cognitive diversity are more like to engage knowledge sharing. Teams that share knowledge have greater team innovation. Diverse teams are more effective at knowledge sharing in a team climate that encourages and creates space for knowledge sharing practices. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Planet, people and profits

2015 ◽  
Vol 31 (6) ◽  
pp. 12-14
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Public Life ◽  
Cutting Edge ◽  
Content Type ◽  
Pertinent Information ◽  
Practical Implications ◽  
Critical Perspectives

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – The role of a critic is perhaps one of the most overlooked and misunderstood positions in public life, and by extension so is that of critical perspectives. In film or books, the role of a critic is to contextualize, educate and review artistic endeavor; however, ultimately it is the “thumbs up or thumbs down” judgment that gets the coverage and engages with an audience. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Professional football clubs and sustainable success

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Professional Football ◽  
Content Type ◽  
Football Clubs ◽  
Pertinent Information ◽  
Key Drivers ◽  
Performance Dimensions ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. 10; Findings Having to balance key sporting and business variables often makes it hugely challenging for professional football clubs. But appropriate emphasis on four performance dimensions and key drivers within them can make sustainable levels of success more attainable. Originality/value The briefing saves busy executives and researchers’ hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Planning and communication

2018 ◽  
Vol 34 (6) ◽  
pp. 25-27
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Middle Management ◽  
Communication Strategies ◽  
Effective Communication ◽  
Content Type ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Putting strategy into action in manufacturing benefits from detailed planning but also needs effective communication strategies. The role of middle management is crucial. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Redefining a firm’s boundary

2017 ◽  
Vol 33 (3) ◽  
pp. 37-40
Keyword(s):  
Design Methodology ◽  
Reading Time ◽  
Business World ◽  
Content Type ◽  
Competitive Edge ◽  
Pertinent Information ◽  
Fierce Competition ◽  
Strategic Perspective ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Increasingly fierce competition is a defining characteristic of the present business world. Firms must therefore constantly strive to find different ways of gaining an advantage over rivals. In this respect, the role of operations is attracting greater attention. A growing number of observers are advocating that operations are considered from a strategic perspective. It is mooted that the way in which processes are conducted could enable an organization to secure a competitive edge. Two different approaches have essentially been forwarded. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Riding out a product-harm crisis

2015 ◽  
Vol 31 (5) ◽  
pp. 13-15
Keyword(s):  
Case Studies ◽  
Brand Equity ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
Negative Consequences ◽  
Content Type ◽  
Pertinent Information ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Although product-harm crises can pose serious consequences for firms in both financial and intangible ways, continuous investment in brand equity can mitigate the negative consequences. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

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