The rise of 3D E-Commerce: the online shopping gets real with virtual reality and augmented reality during COVID-19

Purpose The COVID-19 virus outbreak began in December 2019 and rapidly spread to every continent on Earth. The analysts have predicted that COVID-19 and other similar pandemics will continue in the coming decade and badly affect offline businesses. As a result, the offline platform is also shifting to the online platform and online demands are increasing daily. The traditional two-dimensional E-Commerce websites are designed to provide simple, browser-based interfaces to allow users to access available products and services. Whilst virtual representations are an essential consideration in establishing trust, most virtual representation sites fall short in mimicking real-life human representation. This paper aims to focus on three-dimensional (3D) E-Commerce technology that presents how virtual reality (VR) and augmented reality (AR) can help deal with limitations and improve E-Commerce operations. It is built as an internet-only tool, a person-centred shopping assistant created following user-centred design principles to be used on various computing platforms, including desktop and mobile devices. The paper shows how VR and AR can offer more precise product information in 3D E-Commerce environments. The virtual store experience is also enhanced by an AR assistant that helps the users by giving them all the required information in audio form or using its avatar. Design/methodology/approach Implementation of VR and AR in E-Commerce will increase customer satisfaction. Sub hypothesis – to study the implementation of VR in E-Commerce. To study the implementation of AR in E-Commerce. To study the inclusion of E-Commerce sites in an open-world game. To study the customer satisfaction of users using VR stores. Findings The scope of work is concentrated on the urban Indian market especially targeting the country’s youth who are already or ready to indulge in VR such as video games, cinema and other activities (Mattsson and Barkman, 2019). This demography is more open to learning and using VR. The primary segment of E-Commerce that we are concentrating upon is fashion. Here, the regular user needs to have more immersed knowledge about the product rather than just the written information like how would they look in a dress or will the size available on the website fit me or not. Originality/value A perfect system does not exist in the world. A terrible disease has landed on the planet. Very soon, it will be impossible to escape from this current situation. The effects of this plague have been felt in every sector of the world. The researchers also claim that physical stores will continue to exist. There will never be anything that replaces the ability to hold and use products or have personal face-to-face interactions with retail professionals. For the time being, brick-and-mortar retail is having a difficult time, but immersive technology is starting to be used to enhance the in-store experience. The good news is that this should help retailers increase their chances of survival. However, the melody of 3D E-Commerce is it would help out the in-store experience.

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Ensino das Ciências Imerso em Ambientes Virtuais Multiusuários

História da Ciência e Ensino construindo interfaces ◽

10.23925/2178-2911.2019v20espp345-351 ◽

2019 ◽

Vol 20 ◽

pp. 345-351

Author(s):

Marisa Pascarelli Agrello ◽

Marianina Impagliazzo ◽

Joaquim José Escola

Keyword(s):

Virtual Reality ◽

Augmented Reality ◽

Science Teaching ◽

Present Article ◽

Learning Objects ◽

Educational Technologies ◽

Virtual Objects ◽

The World ◽

Practical Experiences

ResumoNo presente artigo apresentamos a experiência realizada com o uso dos softwares de realidade aumentada (RA) e a realidade virtual (RV) em cenários para o Ensino das Ciências objetivando atender a Era da Educação 4 por meio de manipulação de objetos virtuais.Com aplicações distintas, as duas tecnologias são complementares e se configuram como ferramentas adicionais aos docentes com a proposta de elevar a qualidade das aulas e a geração de uma aprendizagem significativa representando uma ponte entre a educação e a tecnologia. Como objetos virtuais de aprendizagem (OVA), deverão ser usados em sala de aula como forma de enriquecimento das experiências práticas por meio da representação virtual de temas e contextos tornando mais ativa, contextualizada e efetiva o processo de apreensão do mundo. Palavras-chave: realidade virtual, realidade aumentada, ensino das ciências, tecnologias educacionais. Abstract In the present article we present the experience with the use of software of augmented reality (RA) and virtual reality (VR) in scenarios for the Teaching of Sciences in order to attend the Age 4 of Education through manipulation of virtual objects, the two technologies are complementary and are configured as additional tools for teachers with the proposal of raising the quality of lessons and generating meaningful learning as a bridge between education and technology. As virtuais learning objects, they should be used in the classroom as a way to enrich practical experiences through virtual representation of themes and contexts, making the process of apprehension of the world more active, contextualized and effective. Keywords: virtual reality, augmented reality, science teaching, educational technologies.

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The way a child understands the world: from real life to virtual reality and back

10.26226/morressier.618aaeaa4a84e7b4701d81d3 ◽

2021 ◽

Author(s):

Irina Kulikovskaya ◽

Liudmila Kudinova ◽

Maria Guryeva ◽

AF AF

Keyword(s):

Virtual Reality ◽

Real Life ◽

The World ◽

The Way

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Techno - Resilience for Teachers: Concepts and Action

TEM Journal ◽

10.18421/tem92-53 ◽

2020 ◽

pp. 820-825

Author(s):

Failasuf Fadli ◽

Siti Irene Astuti D. ◽

Rukiyati Rukiyati

Keyword(s):

Virtual Reality ◽

Augmented Reality ◽

New Technology ◽

Education Sector ◽

Teacher Resilience ◽

The World ◽

Technological Developments ◽

Contemporary Media

The development of global technology is very fast. The invention of new technology penetrated the education sector as well. New technology-based learning media have been widely used by several teachers in various schools in the world. At present, new technological media in learning media such as augmented reality, virtual reality, must be responded to by the teacher. The focus of this research is on the phenomenon of teachers who are slow to respond to new technological developments. These teachers experience stress, anxiety, and give up on using technology-based learning media. Therefore, teacher resilience in responding to contemporary media is very much needed.

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Future of Neurology & Technology: Virtual and Augmented Reality in Neurology and Neuroscience Education: Applications and Curricular Strategies

Neurology ◽

10.1212/wnl.0000000000012413 ◽

2021 ◽

pp. 10.1212/WNL.0000000000012413

Author(s):

Stefano Sandrone ◽

Chad E Carlson

Keyword(s):

Medical Education ◽

Virtual Reality ◽

Augmented Reality ◽

Traditional Learning ◽

Learning Methods ◽

Neuroscience Education ◽

The World ◽

Virtual And Augmented Reality ◽

Barriers And Opportunities

Virtual reality and augmented reality have become increasingly prevalent in our lives. They are changing the way we see and interact with the world and have started percolating medical education. In this article, we reviewed key applications of virtual and augmented realities in neurology and neuroscience education, and discussed barriers and opportunities for implementation in the curriculum. Although long-term benefits of these approaches over more traditional learning methods and the optimal curricular balance remain mostly unexplored, virtual and augmented reality can change how we teach neurology and neuroscience.

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The effectiveness of interactive virtual reality for furniture, fixture and equipment design communication: an empirical study

Engineering Construction & Architectural Management ◽

10.1108/ecam-04-2020-0235 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Abhinesh Prabhakaran ◽

Abdul-Majeed Mahamadu ◽

Lamine Mahdjoubi ◽

Patrick Manu ◽

Che Khairil Izam Che Ibrahim ◽

...

Keyword(s):

Virtual Reality ◽

Real Life ◽

Design Decision ◽

Furniture Design ◽

Design Communication ◽

Content Type ◽

Design Selection ◽

Time Required ◽

Planning Concepts ◽

The Impact

PurposeThis study aims to propose a novel approach to developing an interactive and immersive virtual environment for design communication in the furniture, fixture and equipment (FFE) sector. The study further investigates its effectiveness in enhancing the design communication and coordination between the stakeholder.Design/methodology/approachQuasi-experimental research was adopted involving 12 FFE professionals, designers and end-users in single-group pre-test-post-test design. The tests were performed primarily to ascertain the impact of the application of interactive virtual reality on delivering furniture design selection and coordination tasks. Further interviews were used to elicit participants' views on the functionality and usefulness of the proposed approach.FindingsThe findings indicate that an interactive immersive virtual FFE environment: enhances the productivity of the design team through a collaborative virtual workspace offering a synchronised networked design testing and review platform; reduces the time required for the stakeholders to comprehend the design options and test those; enhances the design communication and quality of the design and encourages the collaborative culture in the industry; improves the design satisfaction of the stakeholders; and finally, requires significantly less time for design decision-making when compared to traditional methods.Research limitations/implicationsFuture studies should incorporate space planning concepts and explore non-experimental methodologies in a real-life FFE project setup.Practical implicationsThe proposed approach provides opportunities for enhanced interpretation of design intent in FFE as well as efficiency in design selection and coordination tasks when compared with conventional two-dimensional methods of communication.Originality/valueThis study proposes a step change in the way furniture design is communicated and coordinated through an immersive virtual experience. Previous studies have not addressed the issue of impact on design coordination instead focussed on marketing and sales.

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Development of a Real-Time Detection System for Augmented Reality Driving

Mathematical Problems in Engineering ◽

10.1155/2015/913408 ◽

2015 ◽

Vol 2015 ◽

pp. 1-5 ◽

Cited By ~ 2

Author(s):

Kuei-Shu Hsu ◽

Chia-Sui Wang ◽

Jinn-Feng Jiang ◽

Hung-Yuan Wei

Keyword(s):

Virtual Reality ◽

Augmented Reality ◽

Real Time ◽

Detection System ◽

Real Life ◽

Error Rates ◽

Interactive Effects ◽

Gaming Technology ◽

Augmented Reality Technology ◽

Real Scenario

Augmented reality technology is applied so that driving tests may be performed in various environments using a virtual reality scenario with the ultimate goal of improving visual and interactive effects of simulated drivers. Environmental conditions simulating a real scenario are created using an augmented reality structure, which guarantees the test taker’s security since they are not subject to real-life elements and dangers. Furthermore, the accuracy of tests conducted through virtual reality is not influenced by either environmental or human factors. Driver posture is captured in real time using Kinect’s depth perception function and then applied to driving simulation effects that are emulated by Unity3D’s gaming technology. Subsequently, different driving models may be collected through different drivers. In this research, nearly true and realistic street environments are simulated to evaluate driver behavior. A variety of different visual effects are easily available to effectively reduce error rates, thereby significantly improving test security as well as the reliability and reality of this project. Different situation designs are simulated and evaluated to increase development efficiency and build more security verification test platforms using such technology in conjunction with driving tests, vehicle fittings, environmental factors, and so forth.

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Video game–induced tourism: a new frontier for destination marketers

Tourism Review ◽

10.1108/tr-07-2017-0115 ◽

2018 ◽

Vol 73 (2) ◽

pp. 186-198 ◽

Cited By ~ 2

Author(s):

Louis-Etienne Dubois ◽

Chris Gibbs

Keyword(s):

Virtual Reality ◽

Video Games ◽

Video Game ◽

Design Methodology ◽

Content Type ◽

Travel Motivation ◽

New Frontier ◽

Online Comments ◽

The World ◽

The Media

Purpose This paper aims to expand the media-related tourism literature in a new domain of application by highlighting a connection between the world of video games and tourism. Design/methodology/approach Through deductive content analysis, this study looks at 137 online comments posted on popular gaming and travel websites that connect two popular video games (Assassin’s Creed II and Assassin’s Creed Unity) and travel motivation. Findings Results establish that video games share similar travel motivation elements with film and should be considered as a driver of tourism. It argues that destinations should consider video games as a platform for motivating tourists before they consider investing in virtual reality. It outlines opportunities for destinations interested in video game-induced tourism and calls for more research and case studies that link video games with destinations. Originality/value This is, to the authors’ knowledge, the first paper to investigate this connection. As such, it outlines untapped opportunities for destinations interested in video game-induced tourism and opens up a new line of research within media-related tourism literature.

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Virtual and augmented reality in libraries and the education sector

Library Hi Tech News ◽

10.1108/lhtn-04-2017-0019 ◽

2017 ◽

Vol 34 (4) ◽

pp. 1-4 ◽

Cited By ~ 7

Author(s):

Adetoun A. Oyelude

Keyword(s):

Virtual Reality ◽

Augmented Reality ◽

Real World ◽

Design Methodology ◽

Legal Issues ◽

Western World ◽

Content Type ◽

Ethical And Legal Issues ◽

Virtual And Augmented Reality ◽

Being There

Purpose Virtual reality (VR) and augmented reality (AR) are technologies gaining more ground, and their uses in libraries and for educational purposes are expanding. Design/methodology/approach Ethical and legal issues in the use of VR and AR are bound to arise in future if the technology is used for less-than-laudable functions. Findings For now, the Western world uses both technologies more, even though it is free and, in some cases, less expensive than before now. Originality/value It superimposes a computer-generated image on a user’s view of the real world, providing a composite view. Both technologies aim to make the user feel a sense of being there and experiencing what is being viewed in real time.

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Augmented reality learning: education in real-world contexts

Innovative language pedagogy report ◽

10.14705/rpnet.2021.50.1245 ◽

2021 ◽

pp. 115-120

Author(s):

Mark Pegrum

Keyword(s):

Virtual Reality ◽

Augmented Reality ◽

Real World ◽

Mixed Reality ◽

The Other ◽

The Real ◽

The World ◽

Digital Simulations ◽

The Continuum

What is it? Augmented Reality (AR) bridges the real and the digital. It is part of the Extended Reality (XR) spectrum of immersive technological interfaces. At one end of the continuum, Virtual Reality (VR) immerses users in fully digital simulations which effectively substitute for the real world. At the other end of the continuum, AR allows users to remain immersed in the real world while superimposing digital overlays on the world. The term mixed reality, meanwhile, is sometimes used as an alternative to AR and sometimes as an alternative to XR.

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Finding Wholes in the Metaverse: Posthuman Mystics as Agents of Evolutionary Contextualization

Religions ◽

10.3390/rel12090768 ◽

2021 ◽

Vol 12 (9) ◽

pp. 768

Author(s):

Ryan K. Bolger

Keyword(s):

Virtual Reality ◽

Augmented Reality ◽

Three Dimensional ◽

Contextual Theology ◽

Cultural Engagement ◽

Technological Culture ◽

The World

The Metaverse is a pervasive expression of technological culture whose impact will be global. First, through knowledge, then through social, and now through geo-spatial, AI (the foundation of the Metaverse) will connect all entities on Earth through digital means thereby creating a three-dimensional informational and experiential layer across the world dubbed the Metaverse. The Metaverse has four characteristics: augmented reality, lifelogging, mirror worlds, and virtual reality. From the standpoint of Christian cultural engagement, a contextual theology has yet to be developed. In the work that follows, the Metaverse is engaged through a combination of contextualization and wholemaking from the standpoint of posthumanism and mysticism. The study focuses on evolutionary wholemaking as identified by Teilhard/Delio, while being guided by Bevans’ five (early) models of contextualization. The method of contextual wholemaking enables new ways of seeing, embracing, communing, complexifying, and creating within the four spheres of the Metaverse. After exploring the nature of the Metaverse in the first half of the paper, insights were gathered from the dialogue between contextual theology and culture and discussed in the second half of the paper.

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