Ticket-purchase behavior under the effects of marketing campaigns on facebook fan pages

2017 ◽  
Author(s):  
Hsiao-Wei Hu ◽  
Ching-Han Cheng ◽  
Yun-Chu Chung ◽  
Chia-Yu Lee
Keyword(s):  
Purchase Behavior ◽  
Ticket Purchase

scholarly journals Modelling the Air Ticket Purchase Behavior Incorporating Latent Class Model

2020 ◽  
Vol 2020 ◽  
pp. 1-12
Author(s):  
Jing Lu ◽  
Zheqing Wang ◽  
Yingjing Gu ◽  
Wenhui Yang
Keyword(s):  
Logit Model ◽  
Goodness Of Fit ◽  
Latent Class ◽  
Travel Demand ◽  
Stated Preference ◽  
Air Travel ◽  
Purchase Behavior ◽  
Nested Logit ◽  
Nested Logit Model ◽  
Ticket Purchase

As passengers are proved to be preference heterogeneous in air travel, this paper tries to model the air ticket purchase behavior incorporating market segmentation. In the research, a latent-NL model, established on the latent class structure and the nested logit model, integrates the personal features as well as the purchase preferences into the forecast of segment-specific purchase probability. In order to calibrate the model, a stated preference survey is designed with the choice profiles using real service information, and the survey is conducted in four cities in China for data collection. The results show that the proposed model provides an effective approach for predicting the air travel demand in particular for air ticket pricing, and the estimation results outperforms the traditional-nested logit model with higher goodness-of-fit. Besides, the model is then adopted to test the efficiency of different pricing strategies, showing its advantages in improving the flight revenues.

Factors Influencing Green Purchase Behavior among Young Consumers in Saudi Arabia

2020 ◽  
Vol 8 (1) ◽  
pp. 51-73
Author(s):  
Abdulalem Mohammed ◽  
Abdo Homaid ◽  
Wail Alaswadi
Keyword(s):  
Saudi Arabia ◽  
Peer Pressure ◽  
Partial Least Square ◽  
Least Square ◽  
Purchase Behavior ◽  
Self Identity ◽  
Factors Influencing ◽  
Purchasing Intention ◽  
Young Consumers ◽  
Green Purchasing

For environmental and business reasons, understanding the consumer behaviour of the young towards green products is very important. Therefore, the main purpose of this study is to investigate the factors influencing green product buying intention and behaviour among young consumers in Saudi Arabia. The study has developed a set of hypotheses utilising the theory of planned behaviour (TPB) as a guiding principle. They were tested based on data collected from 257 individuals through the use of the Partial Least Square (PLS) method. The findings showed that a culture of collectivism was the best way to predict the green purchasing intentions of young Saudis, followed by a willingness to pay, environmental self-identity and peer pressure. Additionally, purchasing intention is a major factor influencing actual green purchasing behaviour.

Effect of Sales Promotions on Consumer Purchase Behavior with Reference to Personal Care Products

2012 ◽  
Vol 2 (10) ◽  
pp. 1-2
Author(s):  
D. Muthukrishnaveni D. Muthukrishnaveni ◽  
◽  
Dr. D. Muruganandam Dr. D. Muruganandam
Keyword(s):  
Personal Care Products ◽  
Purchase Behavior ◽  
Personal Care ◽  
Sales Promotions

EMPIRICAL INVESTIGATION ON IMPULSIVE PURCHASE BEHAVIOR: THE INTERPLAY BETWEEN PRODUCT CATEGORIES AND MARKETING ACTIVITIES

2018 ◽  
Vol 2018 ◽  
pp. 1400-1402
Author(s):  
Sungjoon Nam ◽  
◽  
Minki Kim ◽  
Sang-Hoon Kim
Keyword(s):  
Empirical Investigation ◽  
Purchase Behavior ◽  
Product Categories ◽  
Marketing Activities

Socially responsible purchase behavior of clothing shoppers

2019 ◽  
Vol 27 (2) ◽  
pp. 181-192 ◽  
Author(s):  
Eun Hye Kim ◽  
Kyu-Hye Lee
Keyword(s):  
Purchase Behavior ◽  
Socially Responsible

Product Purchase Behavior by Hair and Scalp Care Attitude in College Students

2020 ◽  
Vol 14 (1) ◽  
pp. 65-78
Author(s):  
Ji Hyun Kim ◽  
◽  
Mi Young Ham
Keyword(s):  
College Students ◽  
Purchase Behavior
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