Green Capabilities Mediate the Effect of Green Supply Chain Management Practices on Farmers Business Performance and Vegetable Non-Pesticide (Study on “Lestari” Women Farmer Group in Bantul Regency)

The purpose of this research to find out and analyze the influence of Green Supply Chain Management consisting of Green Policy, Green Purchasing, and Green Packaging on Business Performance consisting of Environmental Performance and Economic Performance through Green Capabilities on non-pesticide fruit and vegetable farmers. The sampling technique used is the census method with a total of 60 respondents. Respondents in this study were all members of the KWT (Kelompok Wanita Tani/ Women Farmer Group) “Lestari” in Bantul Regency, Yogyakarta. The type of research conducted is survey research. The data analysis technique in this study was divided into descriptive analysis and quantitative analysis using Partial Least Square (PLS) analysis with the help of the SmartPLS 3.2.9 program. The results of this study indicate that Green Policy and Green Packaging have a significant positive effect on Business Performance; Green Purchasing has a significant negative effect on Business Performance; Green Policy and Green Purchasing have a significant positive effect on Green Capabilities; Green Packaging has a significant negative effect on Green Capabilities; and Green Policy and Green Purchasing have a significant positive effect on Business Performance through Green Capabilities.

The Effect of Top Management Commitment on Firm Performance through the Green Purchasing and Supplier Relationship Management in 3-Star Hotel Industry in Surabaya

The local government needs to facilitate the Hotel through industry regulations, and one of the requirements is the obligation of each Hotel to pay attention to environmentally friendly practices. This study investigates the effect of top management commitment on firm performance through green purchasing and supplier relationship management in the 3-star Hotel. This study used a Census survey for all 71 3-star Hotel domiciled in the City of Surabaya. Data collection used a questionnaire with a five-point Likert scale. Questionnaire distribution was conducted by email, social media, and direct delivery to the respondent. Sixty-one from seventy-one questionnaires, a response rate of 86%, were filled in duly and considered valid for further analysis. Data analysis used the partial least square technique by utilizing Smart PLS. The result of the analysis demonstrated that top management commitment affects supplier relationship management by path coefficient of 0.544. Top management commitment affects firm performance with path coefficient of 0.281. However, this study indicated that top management commitment does not affect green purchasing. Furthermore, supplier relationship management has a significant effect on green purchasing with path coefficient of 0.391. Similarly, supplier relationship management also affects firm performance with a path coefficient of 0.377. Finally, Green purchasing significantly improves firm performance with a path coefficient of 0.226. This work provides a new insight for the manager on how to increase firm performance in the context of supply chain management. This study could contribute to enriching the current research in supply chain management.

Understanding Green Purchasing Behavior Through Environmental Attitude: An Empirical Study on Innisfree Consumers

Lately, consumers are increasingly aware of their purchase behaviors in modern times. They are cognizant of the fact that their consumption habits may have a detrimental effect on environmental sustainability. Marketers have made numerous efforts to develop environmentally friendly products for their customers. This, however, results in a boomerang effect, where customers develop a negative attitude towards the process and label it as greenwashing. Aimed to fill in the knowledge and research object gaps regarding this issue, specifically in Medan, this research assessed how environmental attitude toward green purchasing behavior is influenced by numerous antecedents, including interpersonal influence, altruism, and environmental knowledge. Structural Equation Modelling analysis is employed to assess the relationship between variables. This research indicates that altruism and environmental knowledge have a positive effect on environmental attitude, and that environmental attitude has a positive effect on green purchasing behavior. However, interpersonal influence has a negative effect on environmental attitudes. This shows that marketers should consider these variables when developing an effective campaign capable of eliciting a positive attitude about the environment among the population.

Towards green product consumption: effect of green marketing stimuli and perceived environmental knowledge in Indian consumer market

Purpose Consumers are becoming increasingly concerned about ecological degradation and are getting conscious of the potential advantages that environmental sustainability can offer, which is also driving them towards the consumption of green products. In view of this, the purpose of this study is to operationalize and test the conceptual model of green purchasing behaviour by incorporating consumers’ perception towards green marketing stimuli including eco-label, eco-brand and environmental advertisements with perceived environmental knowledge in an emerging sustainable market. Design/methodology/approach The proposed model is based on an integrative and cognitive approach to consumers’ environmental beliefs-behaviour relationship. The 549 valid responses were received from selected metropolitan regions of India and analysed by direct path coefficients along with a bootstrapping method for testing indirect effects. Findings The results revealed that perception of eco-label and environmental advertisements had a positive influence on green purchasing behaviour, however, the direct relationships of eco-brand and environmental knowledge were not supported in the model. While environmental advertisements and environmental knowledge posed an indirect influence on green purchasing to some extent. Research limitations/implications The generalizability of the findings needs to augment an extensive approach of a cross-sectional survey. Theoretical, managerial and policy implications were recommended to promote green products towards sustainable consumption. Originality/value The operationalization of green purchasing behaviour using marketing stimuli has remained scant in the Indian setting. The insights gained from this study contributes to the knowledge domain of green consumer psychology in the backdrop of an emerging market.

Using an Integrated Social Cognition Model to Explain Green Purchasing Behavior among Adolescents

Strengthening pro-environmental behaviors such as green purchasing behavior is important for environmental sustainability. An integrated social cognition model which incorporates constructs from habit theory, health action process approach (HAPA), and theory of planned behavior (TPB) is adopted to understand Iranian adolescents’ green purchasing behavior. Using a correlational-prospective design, the study recruited Iranian adolescents aged between 14 and 19 years (N = 2374, n = 1362 (57.4%) females, n = 1012 (42.6%) males; Mean (SD) age = 15.56 (1.22)). At baseline (T1), participants self-reported on the following constructs: past behavior; habit strength (from habit theory); action planning and coping planning (from HAPA); and intention, perceived behavioral control, subjective norm, and attitude (from TPB) with respect to green purchasing behavior. Six months later (T2), participants self-reported on their actions in terms of purchasing green goods. Our findings reported direct effects of perceived behavioral control, subjective norms, attitude, and past behavior on intention; intention and perceived behavioral control on green purchase behavior; intention on two types of planning (i.e., action and coping planning); both types of planning on green purchase behavior; and past green purchase behavior and habits on prospectively measured green purchase behavior. These results indicate that adolescent green purchasing behavior is underpinned by constructs representing motivational, volitional, and automatic processes. This knowledge can help inform the development of theory-based behavior change interventions to improve green purchasing in adolescents, a key developmental period where climate change issues are salient and increased independence and demands in making self-guided decisions are needed.

Green Supply Chain Management and Competitive Advantage of Jordanian Pharmaceutical Industry

This research aims to investigate the effect of green supply chain management (GSCM) on the competitive advantage (CA) of Jordanian pharmaceutical manufacturing (JPM) organizations. Data were collected by questionnaires from managers who were working in JPM organizations, then checked and coded against SPSS. After confirming the tool validity, reliability, and relationship between variables, the hypotheses were tested by multiple regressions. The results show that JPM organizations implement green purchasing and green selling, while weakly implementing green operations. At the same time, for CA dimensions, the results show that JPM organizations are more concerned with quality, speed (time), and reliability than cost reduction and innovation. Moreover, the results show that the relationship between GSCM and CA is very strong. The results also show that green supply chain components affect the CA of JPM organizations, where green operations have the highest effect on total CA, followed by green purchasing and finally, green selling. Additionally, the green supply chain affects CA dimensions of JPM organizations, where GSCM has the highest effect on quality, followed by innovation, then time, while GSCM does not have any significant effect on reliability and cost.

“I buy green products for my benefits or yours”: understanding consumers' intention to purchase green products

PurposeThis research aims to conduct a comprehensive conceptual model and empirical validation of the integration of negative (ego-centric) and positive (altruistic and ego-centric) drivers of green buying based on social dilemma theory and psychological egoism theory.Design/methodology/approachData were collected using a self-administered questionnaire survey and analyzed with hierarchical regression analysis.FindingsThe results indicate that moral obligations, green self-identity, environmental concern and social pressure are positively related to green purchase intention, while perceived cost of green purchasing and price sensitivity are negatively. Meanwhile, social pressure positively moderates the relationship between price sensitivity and consumers' green purchasing intention, but negatively moderates the relationship between perceived cost of green purchasing and consumers' green purchasing intention.Originality/valueFirst, this study is a comprehensive model of the concept and empirical validation of the integration of negative (ego-centric) and positive (altruistic and ego-centric) drivers of green buying. Specially, this study emphasizes the neglected importance of positive ego-centric factors of green consumer behavior. Second, this study explicitly incorporated the moderating effect of social pressure in the context of China. Since green buying is a social dilemma, the changes in this social dilemma after being affected by social pressure under the Chinese collectivist culture are also worth noting. Third, little is known about what motivates green consumption in emerging economies, and this has been hampered by a lack of cultural knowledge, conceptual richness and behavioral research that critically analyses consumer behavior.

Merging the Social Influence Theory and the Goal-Framing Theory to Understand Consumers’ Green Purchasing Behavior: Does the Level of Sensitivity to Climate Change Really Matter?

This study explored the formation of consumers’ green purchasing behavior (GPB) and investigated the moderating effect of sensitivity to climate change (SCC) to address this current knowledge gap. An integrated model merging the Social Influence Theory and the Goal-framing Theory was developed with the Stimulus-Organism-Response (S-O-R) paradigm. An empirical study was conducted, surveying 583 respondents and analyzing the questionnaire results using structural equation modeling. The results show that media, family, and peer influence (PEI) can effectively activate the consumers’ goal frames. Hedonic and normative goals had significant positive influences on GPB, while gain goals had no significant effect. SCC was found to significantly moderate social influence on GPB through the consumers’ goal frames. This research provided strong empirical support on understanding the relationship between social influence and GPB through three goal frames. In addition, the potential differences of the GPB formation process in two subgroups (high SCC and low SCC) are also investigated. The results of this study can help green practitioners develop more effective marketing strategies and incentives targeted to consumers with varying levels of environmental consciousness or sensitivity.

Generativity and Green Purchasing Behavior: Moderating Role of Man-Nature Orientation and Perceived Behavioral Control

Environment has become a major social problem for a greater number of people than ever before in recent years. As a consequence, in-depth research on green marketing and green purchasing has increased significantly. Although academic researchers have examined antecedents of green purchasing behavior, there still is room for further progress. One such area that needs further investigation is the role of generativity on green purchasing behavior because sustainability requires a long-term perspective that is embedded in the concept of generativity. This study examines the impact of generativity on consumer green purchasing behavior. Generativity refers to individuals’ beliefs that their current behaviors have consequences that extend into future generations. Moreover, the moderating roles of man-nature orientation and perceived behavioral control on generativity-green purchasing behavior link are also examined. Based on moral norm-activation theory, value-belief-norm theory, and theory of planned behavior, hypotheses were developed. Data were collected from a homogenous sample of 416 university students of four faculties through the non-probability sampling technique. Hierarchical regression analysis was used to test the hypotheses. Results show that generative consumers are more likely to show green purchasing behavior. Man-nature orientation and perceived behavioral control positively moderate the relationship between generativity and green purchasing behavior. Findings revealed that consumers who possess a greater concern for future generations, and high on man-nature orientation and perceived behavioral control constitute a segment that will be more likely to engage in green purchasing behavior, enabling effective targeting of marketing communications.