Factors Influencing Green Purchase Behavior among Young Consumers in Saudi Arabia

2020 ◽  
Vol 8 (1) ◽  
pp. 51-73
Author(s):  
Abdulalem Mohammed ◽  
Abdo Homaid ◽  
Wail Alaswadi
Keyword(s):  
Saudi Arabia ◽  
Peer Pressure ◽  
Partial Least Square ◽  
Least Square ◽  
Purchase Behavior ◽  
Self Identity ◽  
Factors Influencing ◽  
Purchasing Intention ◽  
Young Consumers ◽  
Green Purchasing

For environmental and business reasons, understanding the consumer behaviour of the young towards green products is very important. Therefore, the main purpose of this study is to investigate the factors influencing green product buying intention and behaviour among young consumers in Saudi Arabia. The study has developed a set of hypotheses utilising the theory of planned behaviour (TPB) as a guiding principle. They were tested based on data collected from 257 individuals through the use of the Partial Least Square (PLS) method. The findings showed that a culture of collectivism was the best way to predict the green purchasing intentions of young Saudis, followed by a willingness to pay, environmental self-identity and peer pressure. Additionally, purchasing intention is a major factor influencing actual green purchasing behaviour.

scholarly journals Psychosocial Determinants of Vegetable Intake Among Nepalese Young Adults: An Exploratory Survey

2021 ◽  
Vol 8 ◽  
Author(s):  
Sujita Pandey ◽  
Mausam Budhathoki ◽  
Dipendra Kumar Yadav
Keyword(s):  
Young Adults ◽  
Social Influence ◽  
Self Efficacy ◽  
Daily Intake ◽  
Partial Least Square ◽  
Least Square ◽  
Psychosocial Determinants ◽  
Self Identity ◽  
Factors Influencing ◽  
Significant Factors

Background: Adequate intake of vegetables facilitates a healthy lifestyle. However, the majority of Nepalese young adults consume inadequate amount of vegetables per day.Objectives: We explored psychosocial determinants of daily intake of two or more servings of vegetables among Nepalese young adults using attitude, social influence, and self-efficacy (ASE) as a theoretical framework, extended with measures of habit and self-identity as additional constructs.Methods/Participants: A cross-sectional study through a web-based questionnaire survey was conducted among 461 Nepalese young adults aged 18–35 years old. Participants were recruited through convenience (snowball) sampling. A factor-based partial least square structural equation modelling was used for analysis.Results: The findings indicated that attitudes (β = 0.09, p = 0.029), social influence (β = 0.17, p < 0.001), habit (β = 0.24, p < 0.001) and self-identity (β = 0.30, p < 0.001) were significant factors influencing intention to eat two or more servings of vegetables per day. Further, self-efficacy (β = 0.10, p = 0.011), habit (β = 0.08, p = 0.034), diet (β = −0.10, p = 0.014), and place of residence (β = 0.11, p = 0.007) significantly influenced behaviour to eat two or more servings of vegetables per day. However, self-efficacy (β = 0.07, p = 0.062) did not significantly influence intention and self-identity (β = 0.06, p = 0.083), age (β = −0.02, p = 0.328), gender (β = 0.02, p = 0.350), and body mass index (β = −0.04, p = 0.209) did not significantly influence behaviour to eat two or more servings of vegetables per day.Conclusion: The study shows that attitudes, social influence, habit, and self-identity were significant factors influencing intention to eat two or more servings of vegetables per day. Further, self-efficacy and habit significantly influenced behaviour to eat two or more servings of vegetables per day. However, self-efficacy did not significantly influence intention and self-identity did not significantly influence behaviour to eat two or more servings of vegetables per day.

scholarly journals FACTORS INFLUENCING REPURCHASE INTENTION IN ONLINE SHOPPING CONTEXT: THE MEDIATING ROLE OF SATISFACTION

2018 ◽  
Vol 2 (1) ◽  
pp. 29-43
Author(s):  
Xin Jean Lim ◽  
Eugene Cheng-Xi Aw ◽  
Kenny Guan-Cheng Teoh
Keyword(s):  
Structural Equation ◽  
Online Shopping ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Future Research ◽  
Repurchase Intention ◽  
Performance Expectancy ◽  
Factors Influencing ◽  
Effort Expectancy

This study investigates the factors influencing repurchase intention in online shopping context.Self-efficacy and trust were integrated with Unified Theory of Acceptance and Use of Technology (UTAUT) components, namely performance expectancy and effort expectancy in explaining online repurchase intention. It was hypothesized that performance expectancy, effort expectancy, self-efficacy, and trust influence satisfaction and online repurchase intention. Satisfaction was posited to mediate the relationships between the proposed antecedents and online repurchase intention. 211 use able responses were collected through purposive sampling method and the data was analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). All proposed hypotheses were supported except the effects of effort expectancy and performance expectancy on online repurchase intention. All mediating effects of satisfaction proposed were found to be significant. Based on the findings, implications and future research directions were discussed.

scholarly journals The influence of brand awareness, brand association, and perceived quality toward consumers' purchase intention: a case of richeese factory, Jakarta

2020 ◽  
Vol 11 (1) ◽  
pp. 039
Author(s):  
Etty Susilowati ◽  
Agatha Novita Sari
Keyword(s):  
Brand Loyalty ◽  
Fast Food ◽  
Structural Equation ◽  
Perceived Quality ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Awareness ◽  
Equation Modeling ◽  
Brand Association ◽  
Purchasing Intention

This study investigates the relationship between brand awareness, brand association, perceived quality, brand loyalty and brand purchasing intention. A total of 99 students from Budi Luhur University was used as respondents in this study based on the convenience sampling method. Data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) and SmartPLS 3.0 software. The analysis specifies that there is a significant positive relationship among brand awareness, brand association and perceived quality towards brand loyalty and brand purchasing intention. However, there is not a significant relationship between brand loyalty and brand purchasing intention. It indicates that consumers who are satisfied with Richeese Factory products and services do not always end up making purchases. The ability of managers to understand the factors which shape consumer brand behavior is required to develop and to maintain their brand position in high competitive fast food brand competition.

scholarly journals PENGARUH ATRIBUT TOKO ONLINE TERHADAP PERILAKU PEMBELIAN ONLINE KONSUMEN LAZADA INDONESIA

KINERJA ◽  
2016 ◽  
Vol 20 (2) ◽  
pp. 149
Author(s):  
Rr. Rieka F Hutami ◽  
Zenia Rahmah
Keyword(s):  
Partial Least Square ◽  
Least Square ◽  
Purchase Behavior ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Online Consumer Behavior ◽  
Online Purchase ◽  
Internet Users ◽  
Online Consumer ◽  
Online Stores

AbstractThe number of Internet users in Indonesia is growing, making business conventional turning into a business online. For understand online consumer behavior patterns, companies need to know the factors that influence buying behavior online. The number of respondents in this study were 387 respondents who shopped online in the website Lazada Indonesia.co.id. Data were analyzed using SEM-PLS (Partial Least Square) and using software SmartPLS3. The results showed that the Site Commitment is the most significant variables that influence the purchasing behavior of online consumers Lazada Indonesia.Keywords: Online Stores Attributes, Online Purchase Behavior

scholarly journals Factors Influencing Organic Food Purchase Intention in an Emergent Market: An Empirical Investigation of Saudi Arabia

2020 ◽  
Vol 5 (6) ◽  
Author(s):  
Eman H. Alshammari
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Organic Food ◽  
Partial Least Square ◽  
Least Square ◽  
Influential Factor ◽  
Consumer Attitude ◽  
Health Consciousness ◽  
Factors Influencing ◽  
Consumer Purchase Intention

The consumption of organic food has increased owing to consumers becoming more concerned about their health. Many people have begun to realize the advantages of using organic instead of conventional food. Consumer-attitude is now the most influential factor affecting consumer purchase intention toward organic food. This study aims to identify factors influencing consumers’ attitudes and purchase intention toward organic food in the Saudi context. The data used here were collected from 147 participants by using structured questionnaires. Structural equation modelling and partial least square (SmartPLS) were used to analyze the data collection. The results show that issues relating to food quality and scepticism influence consumers’ attitudes toward organic food. Interestingly, organic food knowledge and health consciousness are not significant in influencing consumer attitudes toward organic food. Besides, none of the moderating effects were significant (e.g., food safety and price) regarding the relationship between consumer-attitude and purchase intention toward organic food. The results will help marketers and organic food retailers to understand better consumer’s behaviour, build their marketing strategy and make advantageous decisions.

scholarly journals Students’ Acceptance of Simulation Games in Management Courses: Evidence from Saudi Arabia

2020 ◽  
Vol 9 (4) ◽  
pp. 55
Author(s):  
Dalal Bamufleh ◽  
Reem Hussain ◽  
Eman Sheikh ◽  
Khlood Khodary
Keyword(s):  
Saudi Arabia ◽  
Positive Impact ◽  
Partial Least Square ◽  
Least Square ◽  
Simulation Games ◽  
Positive Effects ◽  
Use Of Technology ◽  
Proposed Model ◽  
Facilitating Conditions ◽  
Use Behavior

As a new trend in learning, simulation games play an active and essential role in the area of educational technology. Gaming makes a positive impact on the learning process. It has the capability to enhance creativity, problem-solving, communication, decision-making, and collaboration (Faizan et al., 2015). This paper is aimed at exploring the factors that affect students’ acceptance and use of simulation games in management courses. In this study, the unified theory of acceptance and use of technology (UTAUT) is utilized to investigate students’ intentions regarding using simulation games for learning. The proposed model and its hypotheses are tested by surveying 115 students at Yanbu University College in Saudi Arabia. Data are gathered and analyzed using smart partial least square. After analysis, the results prove that performance expectancy, effort expectancy, and social influence have positive effects on behavioral intentions (BI) and that facilitating conditions have a positive impact on use behavior (UB). In addition, a positive effect is found between BI and UB. The authors utilize the study findings to highlight some recommendations that could improve the implementation of simulation games. Finally, future studies are recommended to increase the sample size for more reliable results and conclusions.

scholarly journals Factors Influencing Pre-service Teachers’ Satisfaction and Intention to Use the Internet: A Structural Equation Modeling

2021 ◽  
Vol 15 (02) ◽  
pp. 110
Author(s):  
Ali Sadikin ◽  
Akhmad Habibi ◽  
Erick Sanjaya ◽  
Dwi Candra Setiawan ◽  
Try Susanti ◽  
...  
Keyword(s):  
Structural Equation Modeling ◽  
Technology Acceptance ◽  
Structural Equation ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
The Internet ◽  
Intention To Use ◽  
Factors Influencing

<p>In the age of digital era where the Internet is playing an important and dominant role, the concern of the higher education to ensure that the Internet within the reach of the students is very important. However, little research has been reported to indicate the success of the concern in Indonesia. Therefore, This study was conducted to assess factors influencing Indonesian PSTs’ satisfaction (ST) and intention to use (IU) the Internet for learning through technology acceptance model (TAM). Data was gathered from a total of 596 pre-service teachers (PSTs) from five universities in Indonesia. The measurement and assessment of the model were developed through a partial least square structural equation modeling (PLS-SEM). The results informed that Indonesian PSTs’ ST was strongly influenced by perceived ease of use (PEU) and IU. Besides, PSTs’ IU was predicted by Attitude (AT), PU and PEU.<em> </em></p>

scholarly journals The Role of Religious Commitment, Religious Self-Identity on Consumer’s Willingness to Pay for A Halal Product

2021 ◽  
Vol 2 (4) ◽  
pp. 289-302
Author(s):  
Rahma Elsitasari ◽  
Asmai Ishak
Keyword(s):  
Willingness To Pay ◽  
Behavioral Control ◽  
Religious Commitment ◽  
Practical Implication ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Self Identity

This research aims to analyze consumer's willingness to pay toward halal products through the role of religious commitment, religious self-identity, using the theory of planned behavior. This study examines the willingness to pay consumers based on the consumption experiences of well-known foreign franchise restaurants in Indonesia. The data was collected through 250 Muslim students in Yogyakarta. The survey was filled by Google form. Data were analyzed using structural equation modeling, employing the partial least square method (PLS). Findings of the research show that the attitude and the religious self-identity have no impact on the willingness to pay for the halal product, while the perceived behavioral control, the subjective norm, and the religious commitment have a positive and significant effect on the willingness to pay. Additionally, religious commitment has a positive and significant influence on the attitude, and on the religious self-identity. The practical implication of this study suggests the marketers should understand those variables that influence consumers' willingness to pay for halal-certified products from foreign franchise restaurants, namely the subjective norms, the perceived behavioral control, and the religious commitment.

scholarly journals Indonesian young consumers’ intention to donate using sharia fintech

2021 ◽  
Vol 3 (1) ◽  
pp. 34-44
Author(s):  
Maulida Dwi Agustiningsih ◽  
Ravika Mutiara Savitrah ◽  
Putri Catur Ayu Lestari
Keyword(s):  
Ease Of Use ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Least Square ◽  
Equation Modeling ◽  
Intention To Use ◽  
Young Generation ◽  
Perceived Ease Of Use ◽  
Young Consumers ◽  
The Ideal

Purpose: This research examines the effect of Perceived Ease of Use (PEOU), Perceived Usefulness (PU), religiosity, and company image on intention to use Sharia fintech for donation among Indonesian young consumers. Methodology: This study used a quantitative method with data collection techniques using an online questionnaire. Respondents filled out the questionnaire based on the Likert scale from 1 (strongly disagree) to 4 (strongly agree). The questionnaire was distributed and collected in less than one week, from 26th March 2021 to 29th March 2021. The ideal sample is five times higher than the number of indicators. The number of indicators is 20, so the ideal sample is 100 or more. This study has successfully collected 206 respondents. However, 13 respondents filled the same scale for all questions, so 193 is chosen as data analysis. The valid data were analyzed through Structural Equation Modeling Partial Least Square (SEM-PLS). Findings: This research shows the intention to use Sharia fintech to pay donations influenced by perceived usefulness (PU) and religiosity. In contrast, perceived ease of use (PEOU) and image are not positively related to the intention of using Sharia fintech for donation. Practical Implication: Religiosity and PU positively influence the interest in using Sharia fintech to pay donation. So, it is expected for fintech to comply with Sharia compliance and still comply with regulations from the OJK and DSN related to legality aspects. Furthermore, fintech startups and developers can build a more user-friendly application. Originality: This research is a replication-based model and is adapted from published research. The originality in this research is in the respondent who young generation. Intention to pay donation using fintech Sharia is the main focus to be researched. This primary focus has not been being researched beforehand.

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN TOKO STARS MADIUN 2

2021 ◽  
Vol 1 (2) ◽  
pp. 197-216
Author(s):  
Ridha Maisaroh ◽  
Maulida Nurhidayati
Keyword(s):  
Service Quality ◽  
Consumer Satisfaction ◽  
Field Research ◽  
Partial Least Square ◽  
Least Square ◽  
Purchase Behavior ◽  
Consumer Loyalty ◽  
Price Promotion ◽  
Competitive Prices ◽  
Repeat Purchase Behavior

Consumer loyalty is a positive attitude given by consumers to a product or company caused by consumer satisfaction with the product or company which is manifested by repeat purchase behavior to recommend it to anyone they know. This study aims to determine and analyze the effect of price, promotion, and service quality on consumer loyalty at Stars Madiun 2 Store. This research is a field research with a quantitative approach. Stars Madiun 2 shop consumers are the population in this study with 97 consumers as samples. Sampling was done by incidental sampling method. Data were analyzed by Partial Least Square (PLS) method. The results showed that price and promotion had a positive effect on consumer loyalty. While the quality of service has no effect on consumer loyalty. The magnitude of the influence of price, promotion, and service quality on consumer loyalty has an effect of 66.5% and 33.5% is influenced by variables that are not included in the model. The price variable has the greatest contribution to loyalty. The Stars Madiun 2 store must consider prices more carefully, such as providing more competitive prices, and offering a variety of products accompanied by good quality. After that, promotion and service quality can be improved.   Loyalitas konsumen merupakan sikap positif yang diberikan oleh konsumen kepada suatu produk atau perusahaan yang disebabkan oleh kepuasan konsumen terhadap produk atau perusahaan tersebut yang diwujudkan dengan perilaku pembelian berulang hingga merekomendasikannya kepada siapapun yang mereka kenal. Penelitian ini memiliki tujuan untuk mengetahui dan menganalisis pengaruh harga, promosi, dan kualitas pelayanan terhadap loyalitas konsumen Toko Stars Madiun 2. Penelitian ini adalah penelitian lapangan dengan pendekatan kuantitatif. Konsumen Toko Stars Madiun 2 merupakan populasi pada penelitian ini dengan 97 konsumen sebagai sampel. Pengambilan sampel dilakukan dengan metode incidental sampling. Data dianalisis dengan metode Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa harga dan promosi berpengaruh positif terhadap loyalitas konsumen. Sedangkan kualitas pelayanan tidak berpengaruh terhadap loyalitas konsumen. Besarnya pengaruh harga, promosi, dan kualitas pelayanan terhadap loyalitas konsumen berpengaruh sebesar 66,5% dengan 33,5% dipengaruhi oleh variabel yang tidak masuk dalam model. Variabel harga memiliki kontribusi paling besar terhadap loyalitas. Toko Stars Madiun 2 harus lebih mempertimbangkan harga dengan matang, seperti memberikan harga yang lebih kompetitif, dan bermacam-macam dengan diiringi dengan kualitas produk yang baik. Setelah itu dapat dilakukan peningkatan promosi dan kualitas pelayanan.

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