Study on Supply Chain Management for Product Family in Mass Customization

Author(s):  
Zhihong Wang ◽  
Fanghua Ning
2010 ◽  
Vol 26-28 ◽  
pp. 686-689
Author(s):  
Wei Hui Dai

Due to the intensely increasing competition and rapidly changing demand, Mass Customization(MC) manufacture has been the new trend for modern enterprises to respond quickly to the variational and individual demand in global market. To satisfy the operation of MC manufacture, its supply chain must be effective and flexible enough. Findings of researches and practices have shown that some intelligent activities, such as negotiation, decision and collaboration, have become the “bottleneck” to improve the performance of supply chain. This paper applied the Autonomous Intelligent System(AIS) to deal with the intelligent activities intelligently and automatically, and thereof provided a new method for the Supply Chain Management(SCM) on MC manufacture. First, a new supply chain model based on E-HUB was presented according to the requirements of MC manufacture, and then the structure and operation of AIS were designed to support that SCM. Finally, the development technology of AIS was discussed.


2012 ◽  
Vol 616-618 ◽  
pp. 2026-2029
Author(s):  
Li Liu

The detailing of professional division of mobile phone components and parts lays a solid foundation to implement mass customization manufacturing mode in real mobile phone industry. Under mass customization, effective operation of the supply chain cannot do without advanced information system as well as progressive supply chain management methods and technology application. This article states the method of mass customization in mobile phone enterprises mainly from aspects like customer relation management, differentiation delay strategy, products structure and supply chain management in the stage of process development design, logistics management of mobile phones and supply chain coordination management, etc.


2012 ◽  
Vol 616-618 ◽  
pp. 2044-2047 ◽  
Author(s):  
Li Liu

Traditional supply chain is established on mass production while supply chain under mass customization is established on mass customization. In the paper, Definition of Supply Chain Management is introduced; Comparison between Traditional Supply Chain and Supply Chain under Mass Customization, State of the field are all illustrated. Under mass customization, in order to adapt to customer driving manufacturing and the demands of enterprise alliance, manufacturers and major enterprises will directly contact with customers to weaken or even eliminate the function of distributors and retail dealers, which will lead to the transformation of the supply chain structure to open network structures made up of suppliers, manufacturers, core enterprises and customers.


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