Optimal Pricing and Spectrum Allocation for Wireless Service Provider on Femtocell Deployment

Author(s):  
Yanjiao Chen ◽  
Jin Zhang ◽  
Peng Lin ◽  
Qian Zhang
Author(s):  
Amy Carroll ◽  
Stuart J. Barnes ◽  
Eusebio Scornavacca

Mobile marketing is an area of m-commerce expected to experience tremendous growth in the next 5 years. This chapter explores consumers’ perceptions and attitudes towards mobile marketing via SMS through a sequential, mixed-methods investigation. Four factors were identified and proven as all having a significant impact on mobile marketing acceptance—permission, content, wireless service provider (WSP) control, and the delivery of the message, which guided the development of a revised and empirically tested model of m-marketing consumer acceptance. The findings also suggest that marketers should be optimistic about choosing to deploy mobile marketing, but exercise caution around the factors that will determine consumer acceptance. The chapter concludes with a discussion about directions for future research.


2011 ◽  
pp. 109-123
Author(s):  
Amy Carroll ◽  
Stuart J. Barnes ◽  
Eusebio Scornavacca

Mobile marketing is an area of m-commerce expected to experience tremendous growth in the next 5 years. This chapter explores consumers’ perceptions and attitudes towards mobile marketing via SMS through a sequential, mixed-methods investigation. Four factors were identified and proven as all having a significant impact on mobile marketing acceptance—permission, content, wireless service provider (WSP) control, and the delivery of the message, which guided the development of a revised and empirically tested model of m-marketing consumer acceptance. The findings also suggest that marketers should be optimistic about choosing to deploy mobile marketing, but exercise caution around the factors that will determine consumer acceptance. The chapter concludes with a discussion about directions for future research.


2013 ◽  
Vol 36 (10-11) ◽  
pp. 1186-1192 ◽  
Author(s):  
Sang-Seon Byun ◽  
Ilangko Balasingham ◽  
Heung-No Lee

2008 ◽  
Vol 22 (1) ◽  
pp. 103-128 ◽  
Author(s):  
Thomas W Hazlett

Ronald Coase based his 1959 call for spectrum markets on theoretical conjecture. Today abundant evidence supports his case. Targeted liberalization in cellular markets, as contrasted with regulatory planning of the digital TV transition and other traditional policies, suggest enormous efficiency gains are available from wider use of “the price system.” With exclusive frequency rights assigned to owners, markets widely reconfigure spectrum use, coordinating complex spectrum sharing. Resulting social gains include increased consumer surplus from enhanced technological innovation and wireless service competition. A social bonus arrives in the benefits associated with wider scope for free speech. Yet, the administrative allocation system continues to distribute rents and garner political support. Liberal reforms, in contrast, produce large but broadly dispersed efficiency gains and are undersupplied. This paper proposes an incremental extension of property rights in spectrum to move beyond the current rent-seeking equilibrium, eliminating the Federal Communications Commission's centralized spectrum allocation process and, with it, an “attractive nuisance” generating anticonsumer outcomes.


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