Service Pricing In Bulgaria

The article aims to find out how companies operating in Bulgaria determine the prices of their services. In this regard, a review is carried out of the theoretical and empirical research on service pricing, and the results are presented from an online survey including 100 managers/marketing directors of companies that operate in Bulgaria and offer services. The article establishes the pricing factors of substantial importance for the companies in the sector of services, the most common pricing objectives, as well as which pricing strategies, methods and tactics are applied. In addition, the most common reasons for price increase or reduction are considered.

The service pricing strategies and the strategic behavior of customers in an unobservable Markovian queue with unreliable server

A Stackelberg game is used to study the service pricing and the strategic behavior of customers in an unreliable and totally unobservable M/M/1 queue under a reward-cost structure. At the first stage, the server manager, acting as a leader, chooses a service price and, at the second stage, a customer, arriving at the system and acting as a follower, chooses to join the system or an outside opportunity, knowing only the service price imposed by the server manager and the system parameters. We show that the constructed game admits an equilibrium and we give explicit forms of server manager and customers equilibrium behavioral strategies. The results of the proposed model show that the assumption that customers are risk-neutral is fundamental for the standard approach usually used. Moreover, we determine the socially optimal price that maximizes the social welfare and we compare it to the Stackelberg equilibrium. We illustrate, by numerical examples, the effect of some system parameters on the equilibrium service price and the revenue of the server manager.

A Game Model for Medical Service Pricing Based on the Diagnosis Related Groups

Background: Currently there are various issues that exist in the medical institutions in China as a result of the price-setting in DRGs, which include the fact that medical institutions tend to choose patients and that the payment standard for complex cases cannot reasonably compensate the cost.Objective: The main objective is to prevent adverse selection problems in the operations of a diagnosis-related groups (DRGs) system with the game pricing model for scientific and reasonable pricing.Methods: The study proposes an improved bargaining game model over three stages, with the government and patients forming an alliance. The first stage assumes the alliance is the price maker in the Stackelberg game to maximize social welfare. Medical institutions are a price taker and decide the level of quality of medical service to maximize their revenue. A Stackelberg equilibrium solution is obtained. The second stage assumes medical institutions dominate the Stackelberg game and set an optimal service quality for maximizing their revenues. The alliance as the price taker decides the price to maximize the social welfare. Another Stackelberg equilibrium solution is achieved. The final stage establishes a Rubinstein bargaining game model to combine the Stackelberg equilibrium solutions in the first and second stage. A new equilibrium between the alliance and medical institutions is established.Results: The results show that if the price elasticity of demand increases, the ratio of cost compensation on medical institutions will increase, and the equilibrium price will increase. The equilibrium price is associated with the coefficient of patients' quality preference. The absolute risk aversion coefficient of patients affects government compensation and total social welfare.Conclusion: In a DRGs system, considering the demand elasticity and the quality preference of patients, medical service pricing can prevent an adverse selection problem. In the future, we plan to generalize these models to DRGs pricing systems with the effects of competition of medical institutions. In addition, we suggest considering the differential compensation for general hospitals and community hospitals in a DRGs system, in order to promote the goal of hierarchical diagnosis and treatment.

Assessment of Medical Service Pricing in China's Healthcare System: Challenges, Constraints, and Policy Recommendations

Medical service pricing reform was considered as one of the focuses of China's remarkable health reform. This paper preliminarily assessed the roles of medical service pricing in the context of China's healthcare system. Specifically, we described the potential roles of medical service pricing in China and pointed out relevant challenges that emerged in practice as the result of reform-related activities. Multiple constraint factors that might have induced undesired outcomes were then recognized, including the excessive diversity and specialization of medical services, the price inelasticity of patients' demand, and the inadequate capability of both medical institutions and administrations. Finally, we provided policy recommendations to inform the ongoing medical service pricing reform in China from a long-term perspective.

Inter-Port Competition and Cooperation Under Different Market Environments

Aiming at the competition and cooperation decision-making problem between two ports in the same regional port group, this paper studies four kinds of dynamic game scenarios of two adjacent ports—namely, independent strategy–independent strategy (i.e., DD combinations), independent strategy–integrated strategy (i.e., DT combinations), integrated strategy–independent strategy (i.e., TD combinations), and integrated strategy–integrated strategy (i.e., TT combinations). By introducing port demand models and using the dynamic game method, the paper performs a comparative study of port service pricing, port demand, and port profit in different combinations of competition and cooperation. The results show that taking port profit as payment function, the equilibrium strategy of the leader port is the independent strategy, which is also the dominant strategy, while the independent strategy or integrated strategy of the follower port depends on the degree of service substitution provided by the two competing ports. When the degree of service substitution is low (0 < γ < 0.53), the equilibrium strategies of two competing ports are the DD combinations, but the equilibrium strategies can be improved by Pareto, and further analysis shows that TT combinations are the Pareto equilibrium strategies at this time. By contrast, when the degree of service substitution provided by the two competing ports is high (0.53 ≤γ < 1), the DT combinations are the equilibrium strategies of the two competing ports, which are also the Pareto equilibrium strategies at this time. The research shows that when the degree of service substitution of the two ports is low, to encourage the two ports to carry out differentiated development of service functions, it is conducive to promote the two ports to adopt the integrated cooperation strategies.