A Multi-interests Model of Recommendation System Based on Customer Life Cycle

2012 ◽  
Author(s):  
Wu Yue ◽  
Chen Xiang
Keyword(s):  
Life Cycle ◽  
Recommendation System ◽  
Customer Life Cycle

scholarly journals Towards the implementation of Industry 4.0: A methodology-based approach oriented to the customer life cycle

2021 ◽  
Vol 126 ◽  
pp. 103403
Author(s):  
Víctor Julio Ramírez-Durán ◽  
Idoia Berges ◽  
Arantza Illarramendi
Keyword(s):  
Life Cycle ◽  
Industry 4.0 ◽  
Customer Life Cycle

Customer Relationship Management as a Customer-Centric Business Strategy

2015 ◽  
pp. 182-218
Keyword(s):  
Life Cycle ◽  
Customer Service ◽  
Business Strategy ◽  
Customer Value ◽  
Life Cycle Management ◽  
Customer Relationship ◽  
Strategic Integration ◽  
Customer Life Cycle ◽  
Strategic Objective ◽  
Company Culture

CRM is fundamentally essential for the future of the company. CRM technologies enable the company to understand customer behavior better, predict their future behavior, deliver customized customer experience, and establish long-term customer relationships. However, considering that CRM is only limited with technology would be a big mistake for the company. Companies cannot deliver outstanding customer value, service, and experiences only through investing in CRM technologies. Strategic integration of CRM philosophy into company culture and operating processes are required to deliver superior customer service and experience. In the absence of CRM strategy, companies fail to harvest the benefits of CRM. The main purpose of this chapter is to discuss the characteristics as well as the strategic objective of CRM strategy. This chapter explains the customer life cycle management and proposes a holistic framework for customer life cycle management. This chapter ends with discussing the strategies to turn customers into assets and create devoted customers.

scholarly journals Mapping the Patient’s Journey in Healthcare through Process Mining

2020 ◽  
Vol 17 (18) ◽  
pp. 6586
Author(s):  
Michael Arias ◽  
Eric Rojas ◽  
Santiago Aguirre ◽  
Felipe Cornejo ◽  
Jorge Munoz-Gama ◽  
...  
Keyword(s):  
Life Cycle ◽  
Process Mining ◽  
Customer Experience ◽  
Customer Journey ◽  
Customer Life Cycle ◽  
Patient’S Experience ◽  
Healthcare Process ◽  
Or Organization ◽  
A Company

Nowadays, assessing and improving customer experience has become a priority, and has emerged as a key differentiator for business and organizations worldwide. A customer journey (CJ) is a strategic tool, a map of the steps customers follow when engaging with a company or organization to obtain a product or service. The increase of the need to obtain knowledge about customers’ perceptions and feelings when interacting with participants, touchpoints, and channels through different stages of the customer life cycle. This study aims to describe the application of process mining techniques in healthcare as a tool to asses customer journeys. The appropriateness of the approach presented is illustrated through a case study of a key healthcare process. Results depict how a healthcare process can be mapped through the CJ components, and its analysis can serve to understand and improve the patient’s experience.

Assessing the Effect of Customer Relationship System and State of Relationship Quality Effect with Customer Life Cycle : Case Study Saderat Bank of Rasht

2013 ◽  
Vol 2 (10) ◽  
pp. 25-29
Author(s):  
Hamid Reza Alipour Shirsavar ◽  
Amin Torabi ◽  
Ali Dalir Saber Jalali ◽  
Ali Nemati ◽  
Meysam Borjali zadeh ◽  
...  
Keyword(s):  
Life Cycle ◽  
Relationship Quality ◽  
Customer Relationship ◽  
Customer Life Cycle

scholarly journals The quality of customer information management in customer life cycle management

2003 ◽  
Vol 10 (3) ◽  
pp. 240-254 ◽  
Author(s):  
Merlin Stone ◽  
Bryan Foss ◽  
Iain Henderson ◽  
Dave Irwin ◽  
Jon O'Donnell ◽  
...  
Keyword(s):  
Life Cycle ◽  
Information Management ◽  
Life Cycle Management ◽  
Customer Life Cycle ◽  
Customer Information

scholarly journals Investigating the Situated Culture of Multi-Channel Customer Management

2021 ◽  
Vol 29 (3) ◽  
pp. 46-74
Author(s):  
Maged Ali ◽  
Ali Tarhini ◽  
Laurence Brooks ◽  
Muhammad Mustafa Kamal
Keyword(s):  
Life Cycle ◽  
Single Case ◽  
Market Price ◽  
Structuration Theory ◽  
Cultural Dimensions ◽  
Human Interaction ◽  
Multinational Organization ◽  
Channel Choice ◽  
Customer Life Cycle ◽  
Customer Services

This paper investigates the influence of national culture on customers' behavior and customers' choice of channel through the customer life cycle stages. An exploratory in-depth single case study in a multinational organization in Egypt was conducted. Specifically, 31 in-depth interviews were conducted with members of staff in marketing, IT, retail and customer services departments, and external prospects/customers. Based on an interpretive approach, the authors have articulated a situated cultural approach based on structuration theory to identify the cultural dimensions that have provided an understanding of the cultural influence on customers' channel choice. The results highlighted that verbal, human interaction, traditional shopping, and cash based were the themes for customers' channel choice through the four stages of customer life cycle. The results also show that the customers' channel choices were linked to the following Egyptian cultural dimensions: collectivism, market price relationship, emotional, power distance, low trust, uncertainty avoidance, and universalism.

scholarly journals System Dynamic Simulation of Online Customers for Cruise Travel: Based on the Customer Life Cycle Perspective

2021 ◽  
Vol 2021 ◽  
pp. 1-10
Author(s):  
Hou Jian ◽  
Jiang Yuantao
Keyword(s):  
Life Cycle ◽  
Word Of Mouth ◽  
Travel Demand ◽  
Tourism Industry ◽  
Impact Factors ◽  
Customer Life Cycle ◽  
Cruise Tourism ◽  
Simulation Results ◽  
Potential Customers

Cruise tourism is an emerging tourism industry. Under the current online consumer market, expanding the number of online customers is an important consideration for the sound development of cruise tourism, starting from the reality of cruise travel, integrating life cycle theory, demand theory, and network consumption behavior theory, defining the evolution model of customer life cycle, using system dynamics for simulation analysis to discover the dynamic changes in the number of cruise travel online customers in different life periods. The analysis of the simulation results found that at different stages of the life cycle evolution of cruise travel network customers, travel demand is comprehensively affected by various factors such as basic needs, novelty, offline experience, Internet word-of-mouth, and information quality. The number of potential customers first accelerates and then declines. The trend is flat, the number of waiting customers is normally distributed over time, and the number of existing customers and lost customers tends to stabilize after an accelerated increase. The simulation results with word-of-mouth factor as the test function show that the model has good robustness and sensitivity. The number of waiting customers is sensitive to changes in word-of-mouth impact factors, and the number of existing customers has not increased significantly. Finally, summarize the development strategies of cruise tourism from the perspective of life cycle: increase the promotion of cruise tourism network and expand the range of potential customers, highlight the characteristic orientation of cruise tourism differentiation, induce waiting for customers to pay online, improve the quality of cruise tourism experience and maintain existing customer loyalty, and optimize the quality of travel information on the online platform to attract lost customers to turn back.

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